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Last update: August 8, 2014
  • Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation's automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver's buying habits like never before. The future generation of drivers will evaluate a car's performance and price just as much as its impact on global climate conditions and Nissan is responding to the challenge. By 2011, we're releasing a new line of clean diesel-powered vehicles,

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    Essay Length: 1,104 Words / 5 Pages
    Submitted: February 22, 2010 By: Yan
  • Internet Fraud

    Internet Fraud

    Internet fraud is a problem that has become very widespread in recent years. Internet fraud was first monitored by the Internet Fraud Watch organization in 1996. The Fraud Watch has stated that each year after its inception internet fraud has increased. In 1998, the Securities and Exchange Commission established the Office of Internet Enforcement to fight online securities fraud which was another sign of how large the problem is becoming (Clausing). Despite the SECЎ¦s

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    Essay Length: 3,050 Words / 13 Pages
    Submitted: February 22, 2010 By: Yan
  • Keys to Marketing in the Fitness Industry

    Keys to Marketing in the Fitness Industry

    Running Head: KEYS TO MARKETING IN THE FITNESS INDUSTRY Keys to Marketing in the Fitness Industry Melanie M. Smith University of Phoenix Marketing 421 Pattye Brown October 26, 2005 Keys to Marketing in the Fitness Industry What is it that makes a health club successful? Though out this highly competitive industry health clubs have a variety of choices for their membership. Finding out what the member wants and uses is the key. Talking to the

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: February 22, 2010 By: Edward
  • Services Marketing

    Services Marketing

    Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafй one day and have excellent service, and then

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    Essay Length: 357 Words / 2 Pages
    Submitted: February 22, 2010 By: Mike
  • Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Domino’s Pizza, Inc In 1960 Tom Monaghan and his brother James bought DomiNicks, a pizza store in Ypsilanti, Michigan. In 1965 the company name was changed to Domino’s Pizza. Domino’s Pizza is one of the leading companies in the pizza delivery industry in the United States and around the world. The company headquarters is located in Ann Arbor, Michigan and they employ approximately 13,500 people. Total revenue was registered at $1,511.6 million during the fourth

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    Essay Length: 922 Words / 4 Pages
    Submitted: February 22, 2010 By: Kevin
  • Internet Governance in Crisis: The Political Economy of Top-Level Domains

    Internet Governance in Crisis: The Political Economy of Top-Level Domains

    Internet Governance in Crisis: The Political Economy of Top-Level Domains Milton L. Mueller Rutgers University USA Abstract Different approaches to top-level domain naming embody three conflicting visions of Internet governance. One vision, which bases top-level domain names on ISO 3166 country codes, represents an attempt to force the Internet into the traditional governance structure of nation-states. An alternative vision bases top-level domain names on "generic," meaningful categories and features company or organization names at the

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    Essay Length: 6,871 Words / 28 Pages
    Submitted: February 22, 2010 By: Stenly
  • Bond Markets

    Bond Markets

    Bond Markets A bond is a debt security, or basically a loan, that an investor makes to a corporation, a government, an agency, or municipalities. In return for up-front cash, a corporation or government promises to make specific payments to a bondholder on specific dates. The bondholder can not only expect fixed payments but also the principle repayment when the bond reaches its maturity date (The Bond Market, 2002). A bond is considered a fixed-income

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    Essay Length: 710 Words / 3 Pages
    Submitted: February 23, 2010 By: Victor
  • Wireless Internet

    Wireless Internet

    Wireless Internet By 2004, the wireless subscriber base worldwide is expected to reach 1.4 billion users, and approximately 300 million users will be accessing the Internet from some form of wireless appliance. The race is on, and Nortel Networks have first-mover advantage. Nortel Networks already demonstrated wireless applications at speeds more than 25 times faster than today's industry standard. Recently, Herschel Shosteck Associates ranked Nortel Networks first in Wireless Internet infrastructure strategy, and The Yankee

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    Essay Length: 578 Words / 3 Pages
    Submitted: February 23, 2010 By: Wendy
  • Nuisance Business (virus-Spread and Other Internet Crimes)

    Nuisance Business (virus-Spread and Other Internet Crimes)

    Table of Contents Executive Summary............................................................................................................3 Introduction.......................................................................................................................4 Threats to security……………….............................................................................................5 Computer-crime laws.........................................................................................................6 Criminal law and civil law..................................................................................................6 International developments..............................................................................................7 Jurisdictional problems......................................................................................................7 Computer & Internet Crimes.............................................................................................8 Viruses, Worms and Trojans..................................................................................8 Early viruses……..........................................................................................8 Worms…….................................................................................................11Trojans…….................................................................................................15 Fraud.................................................................................................................................18 Counterfeits of documents, money.................................................................................18 Extortion...........................................................................................................................19 Industrial espionage.........................................................................................................21 Theft of intellectual property..........................................................................................24 Pornography.....................................................................................................................24 Gambling..........................................................................................................................25 Denial of Service and Jamming........................................................................................26 Counterfeit Software.......................................................................................................28 Glossary……………..............................................................................................................29 Bibliography.....................................................................................................................30 Executive Summary In today’s world of the internet and ecommerce, many companies lack the expertise and training to secure their critical

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    Essay Length: 792 Words / 4 Pages
    Submitted: February 23, 2010 By: David
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). “The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place,

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    Essay Length: 1,481 Words / 6 Pages
    Submitted: February 23, 2010 By: Mikki
  • Marketing in Asia

    Marketing in Asia

    Methodology The method that has been used in this project is called documentary analysis it has developed a comprehensive research of extant literature: newspaper articles, official reports and statistical surveys to understand both how in general the devolution evolves and local Stirling situation. In order to perform this task it has (outlined) the following relevant topics: • Situation in other counties where the devolution have already happened • Opinions about devolution in Scottish institutions •

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    Essay Length: 286 Words / 2 Pages
    Submitted: February 25, 2010 By: Mike
  • Cryptography and the Issue of Internet Security

    Cryptography and the Issue of Internet Security

    Cryptography and the Issue of Internet Security High level encryption or cryptography is used in a number of applications ranging from those which impact national security to those which are more mundane. Essentially, cryptography is the methodology of encoding information so that one’s privacy is ensured. This is particularly important when it comes to transactions which occur over the Internet. The risk of individuals gaining access to personal information or information which is critical

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    Essay Length: 985 Words / 4 Pages
    Submitted: February 25, 2010 By: Andrew
  • Music on the Internet

    Music on the Internet

    Albums with explicit lyrics or content started having black and white parental advisories on them in 1994 (http://www.riaa.org/Parents-Advisory-4.cfm). Are these labels necessary? Is controversial music molding our society and causing teenagers to turn to drugs? Is censorship necessary to protect the youth of our nation. Generally, younger people are against censorship on this issue. Music is an outlet and even an anti-drug for many teens -- however, parents and society feel differently. Should parents censor

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    Essay Length: 1,536 Words / 7 Pages
    Submitted: February 25, 2010 By: Mike
  • America’s Control of the Internet

    America’s Control of the Internet

    J. Kenneth Stewart III Benn Ray Ideas in Writing 11/17/05 Controlling The Internet The origins of the Internet began with Paul Baran of the RAND Corporation, which was commissioned by the U.S. Air Force to do a study on how it could maintain its command and control over its missiles and bombers after a nuclear attack. It was to be a military research network that could survive a nuclear strike, decentralized so that if any

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    Essay Length: 1,048 Words / 5 Pages
    Submitted: February 26, 2010 By: Edward
  • Evaluate Marketing Opportunities for New Zealand Tourism

    Evaluate Marketing Opportunities for New Zealand Tourism

    Introduction Analysing marketing opportunities is importance in the marketing planning process. It is to analyse the long-run opportunities in the market so as to improve the business unit’s performance. This assignment is to evaluate marketing opportunities of Abel Tasman National Park Experiences (ATE) that has a very interesting in marketing strategy to develop its credibility in tourism. Many changing of marketing system have been used in ATE and it is need to be analysed

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    Essay Length: 722 Words / 3 Pages
    Submitted: February 26, 2010 By: Janna
  • The 1929 Stock Market Crash

    The 1929 Stock Market Crash

    The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market’s favorite stocks. (1929…) Observers believed

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: February 26, 2010 By: Tasha
  • Smith, Inc. Market Research

    Smith, Inc. Market Research

    Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have found that there is overwhelming demand for a local football team and even more demand from Arizona State University students to adopt a Division One, NCAA football team. As a result, we have researched the possibilities of investing in a sports stadium to support the team and have determined whether

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    Essay Length: 2,333 Words / 10 Pages
    Submitted: February 26, 2010 By: Steve
  • Proton International Market

    Proton International Market

    1.0 INTRODUCTION Proton was established on May 7, 1983 as a private limited company under the name Perusahaan Otomobil Nasional Sdn.Bhd 1983 to manufacture, assemble and sell motor vehicles and related products including accessories, spare parts and other components. Currently, Proton has almost 11,000 employees who are involved in a spectrum of business ranging from research, design, development, testing, stamping, casting, machining and assembly to marketing, distribution and after sales activities. Strong customer-orientation and competitively-priced

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    Essay Length: 1,351 Words / 6 Pages
    Submitted: February 26, 2010 By: regina
  • Marketing Mix Paper

    Marketing Mix Paper

    Marketing Mix Paper 1 RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Tony Jones Hayward State University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four

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    Essay Length: 2,435 Words / 10 Pages
    Submitted: February 26, 2010 By: David
  • Internet

    Internet

    internet Introduction The advent of Internet communication technology is in and of itself, a positive move toward overall global advancement, but the costly social impact is what concerns Lebanese families and sociologists alike. This fear is further amplified by the anticipated social disintegration that may result. The positive aspects of the Internet: As a result of the Internet there is almost nothing that cannot be accomplished from the comfort of one's own home; grocery shopping,

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    Essay Length: 2,879 Words / 12 Pages
    Submitted: February 26, 2010 By: Bred
  • Five Challenges Facing Entry into the Asian Markets

    Five Challenges Facing Entry into the Asian Markets

    Five challenges facing entry into the Asian markets PART ONE: RELATIONSHIPS The following part relates to relationships between people. It focuses on the differences in how Western and Asian business people approach relationships, how these relationships are developed and how various cultures have an effect on such relationships. The issues discussed are mainly threefold and are divided into: (1) Guanxi relationships; (2) Individualism, Collectivism and Confucianism; and (3) Westerners in China. 1: Guanxi Relationships Having

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    Essay Length: 554 Words / 3 Pages
    Submitted: February 27, 2010 By: Anna
  • The Impact of the Internet on Globalization

    The Impact of the Internet on Globalization

    The Impact of the Internet on Globalization Globalization, a growing phenomenon that can be described as a “shift toward a more integrated and interdependent world economy” (Hill 7), has been the subject of many books and discussions for the past decade. Along with the development of microprocessors, the Internet is perhaps the most significant technological innovation of our time, playing a substantial role in the growth of globalization. The Internet facilitated the expansion of the

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    Essay Length: 1,284 Words / 6 Pages
    Submitted: February 27, 2010 By: Vika
  • Market Structures

    Market Structures

    Introduction Economists group industries into four distinct market structures: pure competition, pure monopoly, monopolistic competition, and oligopoly (McConnell & Brue 2004). Understanding the different market structures will help to understand how price and output are determined and will also help to evaluate the efficiency or inefficiency of those markets (McConnell & Brue 2004). This paper will briefly explain each market structure and will also explain how Quasar Computers evolved through each structure. Monopolistic Competition Monopolistic

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    Essay Length: 575 Words / 3 Pages
    Submitted: February 27, 2010 By: Top
  • Internet Research

    Internet Research

    iTools Internet tools: Search, research, reference, look up or translate just about anything in one place. www.itools.com/ - 36k - Cached - Similar pages Evaluating Internet Research SourcesGuidelines for evaluating Internet sources, including a checklist to help assure credibility, accuracy, reasonableness, and supported claims. www.virtualsalt.com/evalu8it.htm - 36k - Cached - Similar pages ClickZ Stats... [April 11, 2005] E-tailer enjoy stronger conversions, but not Web-to-store sales. E-mail/Spam ... Other Jupiter Direct Research Reports Available. ... www.clickz.com/stats/

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    Essay Length: 309 Words / 2 Pages
    Submitted: February 27, 2010 By: Fatih
  • Operation Market Garden

    Operation Market Garden

    Operation Market-Garden was an attempt by combined Allied airborne and ground assault troops to capture bridges over Dutch waterways in order to open a rapid northern route for the Allied advance into Germany. It was the largest Allied airborne operation of the war and the most costly. The third of the airborne landings, at Arnhem, proved to be a complete failure as British troops landed too far from the Arnhem bridges and the Germans quickly

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: February 27, 2010 By: David

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