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Last update: August 25, 2014
  • Johnson and Johnson Case Study

    Johnson and Johnson Case Study

    Johnson and Johnson’s Communication Strategy to Overcome Lawsuits Johnson and Johnson (J&J) was sued by 22 women in a trial in St. Louis because of evidence of ovarian cancer in their talcum. For over 40 years, J&J kept quiet about containing asbestos in their product. As of now, the decision ended up hurting company and women have a firm reason to sue. (Butler, 2018). The Situation: After a six week trial in St. Louis,

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: February 26, 2019 By: Kevin Bongiovanni

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