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Last update: July 30, 2014
  • A Case for Brand Loyalty

    A Case for Brand Loyalty

    1. Para cada uno de los 7 entrevistados, indique si usted considera que la persona es leal o no a la marca, y explique el por quй de cada una de sus respuestas. 1.1. Anne De acuerdo a lo seсalado en el Caso de Estudio “A case for brand loyalty” considero que Anne es una persona leal a la marca. Los elementos que me llevan a la apreciaciуn anterior, son los siguientes: - Quiйn es

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    Essay Length: 2,098 Words / 9 Pages
    Submitted: December 5, 2009 By: Kevin
  • Abc Inc Case Study Analysis Ppaer

    Abc Inc Case Study Analysis Ppaer

    Case Study Analysis Paper Tina Walton Com 215 April 21, 2005 ABC Inc. Case Study Analysis • Introduction A number of problems were made during the recent hiring process. This case Study is an attempt to identify and recommend ways to improve this process. From the information that has been obtained, I believe that a lack of employee experience and a lack of prior planning and follow up resulted in a failure to accomplish all

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    Essay Length: 550 Words / 3 Pages
    Submitted: December 6, 2009 By: Jessica
  • Kodak Case Study

    Kodak Case Study

    With the emergence of digital photography as a commonplace alternative to traditional photography in the late 90’s and early 2000’s, Kodak’s film sales had dropped 5% and their revenues 3% down to $12.8 billion, and they were planning to cut 2,200 jobs. Daniel A. Carp, as CEO, was tasked with the job of figuring out what to do to start turning the companies downward slope up again. From 1983 to 1993 Fuji began to creep

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    Essay Length: 656 Words / 3 Pages
    Submitted: December 6, 2009 By: Kevin
  • Business Case for Health Communication

    Business Case for Health Communication

    Business Case for Health Communication "Stress is both additive and cumulative in its negative effects on individuals, organizations and societies" (Stress Directions, n.d.). Stress is growing not only in people's personal lives but in the workplace as well. "More than 50% of adult Americans suffer adverse health effects due to stress;" and it is, "estimated that up to 90% of illness and disease is stress-related." Stress can be linked to many causes of death. These

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    Essay Length: 520 Words / 3 Pages
    Submitted: December 6, 2009 By: Mike
  • Case Study

    Case Study

    CASES Quick Summary Outcome/Historical Significance CONSTITUTIONAL CONCEPTS/Enduring Issues Marbury v. Madison(1803)* Appointment of midnight justices by John Adams rejected by Jefferson. Supreme Court must decide constitutionality of Judiciary Act. John Marshall declares Judiciary Act unconstitutional The Supreme Court has the right of Judicial Review. Impact of Marshall Court Judicial v. Executive and Congressional Power Judicial Review/Separation of powers Gideon v Wainwright (1963)* Gideon was accused of a felony by Florida and did not have attorney

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: December 6, 2009 By: Bred
  • Case Study of Andrew Bartlett’s Plumbing Business

    Case Study of Andrew Bartlett’s Plumbing Business

    This model of the Research Report addresses the case study of Andrew Bartlett’s plumbing business in Western Australia. See attached copy of the case, taken from ‘Andrew Bartlett: Managerial dilemmas’. In Bartol, K., Tein, M., Matthews, G. & Martin, D. (2005). Management: A Pacific Focus, McGraw-Hill and Irwin, p.p. 471-2 Introduction [1] Team-structured organisations are becoming increasingly popular in many different industries and in situations where companies have geographically distributed offices. Jehn and Mannix (2001,

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    Essay Length: 2,065 Words / 9 Pages
    Submitted: December 6, 2009 By: David
  • Tylenol Case Study

    Tylenol Case Study

    Tylenol Case Study The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to

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    Essay Length: 1,345 Words / 6 Pages
    Submitted: December 7, 2009 By: Monika
  • Harley-Davidson Case Study

    Harley-Davidson Case Study

    MARKETING Harley-Davidson enjoyed a monopoly in the motorcycle industry for many decades. In the 1970's, Japanese manufacturers flooded the market with high quality, low priced bikes. From 1973 - 1983, Harley's market share went from 77.5% to 23.3% with Honda having 44% of the market by 1983. Harley-Davidson could not compete on price against the Japanese motorcycle producers, so it had to establish other market values and improve quality. Simultaneously, the United States consumer base

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: December 7, 2009 By: Jon
  • Garlic's Restaurant Case

    Garlic's Restaurant Case

    Garlic’s Restaurant Case Product and Service Feasibility Garlic’s Restaurant will offer a variety of dishes that will be garlic focused and of international origin. The menu items will be offered in appetizer portions in order for customers to sample an assortment of dishes. In addition, there will also be a few items on the menu not seasoned with garlic. Garlic’s will focus on creative presentation of the food along with affordable prices ranging from $4.95

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    Essay Length: 329 Words / 2 Pages
    Submitted: December 7, 2009 By: Venidikt
  • Case 6.2: The Overhead Door Company

    Case 6.2: The Overhead Door Company

    Mary’s current method of initiating contact with her customers is by adopting the “introductory approach”. This approach focuses on Mary introducing herself as the name of the company, followed by a short remark and then she moves straight into her selling presentation (Ingram et al, p.176). This approach is one of the most common approaches used by personal sellers, however, it can also be the vulnerable approach. This style often fails to attract the attention

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    Essay Length: 680 Words / 3 Pages
    Submitted: December 7, 2009 By: Mike
  • Marketing - Bionade Case

    Marketing - Bionade Case

    MARKET SITUATION AND SEGMENTATION In the 1980s, the mature German beer market experienced declining sales due to the emergence of trendy, lifestyle-softdrinks and alcoholic mixed drinks. Especially the small breweries were suffering from this development, such as the Bavarian Peter Brauerei. Thus the company had to come up with a new idea in order to keep the business running. In 1985, the master brewer Dieter Leipold (see attachment A2) started research on an organically brewed

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    Essay Length: 699 Words / 3 Pages
    Submitted: December 7, 2009 By: Edward
  • Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... ________________________________________ For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: December 7, 2009 By: Victor
  • Case Study on Sears

    Case Study on Sears

    SEARS CASE STUDY by Robert A.G. Monks and Nell Minow -------------------------------------------------------------------------------- Introduction The great advantage of publicly held companies is that they bring together capital and managerial expertise, to the benefit of both groups. An investor need not know anything about making or marketing chairs in order to invest in a chair factory. A gifted producer or seller of chairs need not have capital in order to start a business. When it runs well, both

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    Essay Length: 8,831 Words / 36 Pages
    Submitted: December 7, 2009 By: Mikki
  • Exchange Rate Mechanisms - Currency Hedging

    Exchange Rate Mechanisms - Currency Hedging

    Exchange Rate Mechanisms Paper - Currency Hedging University of Phoenix Global Business Strategies MGT 448 Oct 05, 2005 Exchange Rate Mechanisms Paper - Currency Hedging Currency hedging involves deliberately taking on a new risk that offsets an existing one, thereby reducing a businesses’ exposure to negative change in exchange rates, interest rates, or commodity pricing (Economists.com, n.d.). “Currency hedging allows a business owner to greatly reduce or eliminate the uncertainties attached to any foreign-currency

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    Essay Length: 906 Words / 4 Pages
    Submitted: December 7, 2009 By: Mike
  • Ethics Theory - Vicky Case

    Ethics Theory - Vicky Case

    Ethics Theory/ Vicky Green Case Right to be Informed: Since key personnel of other companies are certainly going to face the risk of losing their jobs if they decide to accept the K.I., Koke International, 50 percent raise, then Vicky must consider the key personnel’s right to be informed about the aftermath of such a decision. Wendy McGee, Vicky’s boss, has made it clear to her senior staff members that key personnel of the other

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    Essay Length: 2,722 Words / 11 Pages
    Submitted: December 8, 2009 By: Edward
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    There are three main tools the Federal Reserve can utilize to control the US money supply. These three major tools are: reserve requirements, discount rate, and open market operations. The US economy, which is influenced by national interest rates, inflation variability, and unemployment rates, these areas also have an effect on the overall economic growth of the country, are all significantly influenced by the monetary policies in operation by the Federal Reserve. In addition to

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    Essay Length: 505 Words / 3 Pages
    Submitted: December 8, 2009 By: Bred
  • Birch Paper Company Case Study

    Birch Paper Company Case Study

    Case 6-2: Birch Paper Company 1. Which bid should Northern Division accept that is in the best interests of Birch Paper Company? Northern Division should accept the bid of the Thompson division even though the bid from West Paper seems at first to be the best choice. In you calculate out the cost you find that Thompson actually has the lowest costs associated with them. Costs for Thompson are as follows: Linearboard and corrugating medium:

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    Essay Length: 401 Words / 2 Pages
    Submitted: December 8, 2009 By: Top
  • Case Study Ryanair

    Case Study Ryanair

    CASE STUDY 7/01 Ryanair – on-line booking – delayed credit card charge – whether charge activated upon a subsequent transaction – question of disclosure of passenger data The complainant booked an airline ticket from Ryanair, a major �low-cost’ carrier, on the internet using her credit card. However, the charge did not appear on her subsequent credit cards bills. Over ten months later, however, she booked another flight with the same airline. Her next credit card

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    Essay Length: 637 Words / 3 Pages
    Submitted: December 8, 2009 By: Anna
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    MACROECONOMIC IMPACT ON BUSINESS OPERATIONS MACROECONOMIC IMPACT ON BUSINESS OPERATIONS: AIRLINE INDUSTRY Team A University of Phoenix MACROECONOMIC IMPACT ON BUSINESS OPERATIONS: AIRLINE INDUSTRY Introduction The macroeconomic impact on business operations has many variables. Among the more significant of these variables include the gross domestic product (GDP), unemployment, inflation, and interest rates. In an effort to analyze the interrelationship between these variables and the resulting impact on business and the economy, the authors of this

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    Essay Length: 277 Words / 2 Pages
    Submitted: December 8, 2009 By: Vika
  • Indian Automobile Industry : Maruti Case Study

    Indian Automobile Industry : Maruti Case Study

    MARUTI UDYOG LIMITED – Managing competition successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian

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    Essay Length: 6,981 Words / 28 Pages
    Submitted: December 8, 2009 By: Mike
  • Case Study Review Using Source Tax Documents

    Case Study Review Using Source Tax Documents

    Dr. Tooth, a dentist from Small Town, USA, has been awarded $3,600,000 from a jury verdict due to a former patient spreading a cruel rumor about him, after having a billing disagreement. The rumor destroyed the dentist’s patient base, which caused him financial strain. After the rumor was spread and financial strain set it, the doctor’s health began to suffer. Dr. Tooth then sued the patient for defamation and intentional infliction of emotional distress. Dr.

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    Essay Length: 550 Words / 3 Pages
    Submitted: December 8, 2009 By: Mike
  • Dell Inc. Case Study

    Dell Inc. Case Study

    Brief Background Summary How would you like to take a $1,000 investment to start a company and turn it into 41 billion dollars revenue producing enterprise in just twenty years? I'm sure everyone would, but it became a reality for one man, Michael Dell. Michael Dell is the current CEO of Dell, Inc, one of the largest companies in the world. He started this company back in 1984 with just $1,000 at the age of

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    Essay Length: 1,653 Words / 7 Pages
    Submitted: December 8, 2009 By: Mike
  • Shell Case Analysis

    Shell Case Analysis

    1. INTRODUCTION_________________________________________________________________ Royal Dutch/Shell officially opened an oil extraction facility on June 19, 2003 in Alberta, Canada where an estimated 180billion barrels lie beneath the tar sands. With the plant rolling out less than 200 000 barrels per day at $12 each, the company faces increased competitive pressures and a growing number of uncertainties. At this point in time, the strategic decision must be made of whether to expand capacity in the tar sands and

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    Essay Length: 300 Words / 2 Pages
    Submitted: December 8, 2009 By: Mike
  • Foreign Exchange Rate Sensitivity and Stock Price : Estimating Economic Exposure of Turkish Companies

    Foreign Exchange Rate Sensitivity and Stock Price : Estimating Economic Exposure of Turkish Companies

    FOREIGN EXCHANGE RATE SENSITIVITY AND STOCK PRICE : ESTIMATING ECONOMIC EXPOSURE OF TURKISH COMPANIES INTRODUCTION Variability in exchange rate is a major source of macroeconomic uncertainity affecting firms. After the 1970’s, the rapid expansion in international trade and adoption of floating exchange rate regimes by many countries led to increase exchange rate volatility. The firm’s exposure to exchange rate risk increased. In the literature three types of exposure under floating exchange rate regimes are identified;

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    Essay Length: 1,640 Words / 7 Pages
    Submitted: December 8, 2009 By: Yan
  • Melissa - Good Friend - Case

    Melissa - Good Friend - Case

    My good friend Melissa, who is currently attending GVSU is drinking a lot, more then just socially and I am worried about her. She drinks frequently during the week and gets completely wasted on weekends. I think there are many things that could possibly cause her to be preoccupied with alcohol. First of all, I would say the number one influence on her drinking is peer pressure. In college drinking is considered the “cool”

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    Essay Length: 768 Words / 4 Pages
    Submitted: December 8, 2009 By: Tasha

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