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Last update: August 3, 2014
  • Kudler Catering & Marketing

    Kudler Catering & Marketing

    UOP- MBA502 Kudler Marketing Bunko night changed forever in the chic southern California suburb, after the neighborhood Bunko committee chair hired Kudler Fine Foods catering division to present a specialty cooking party at their monthly game. While the group played the first couple of rounds, the Kudler catering team was finishing preparations of exquisite delicacies and pouring small glasses of a variety of imported wines. Kudler catering services delicately cut aromatic cubes of imported cheeses

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: February 20, 2010 By: Fatih
  • Toyota Marketing

    Toyota Marketing

    Antigone Essay Antigone is a Greek Tragedy that focuses on Creon the King of Thebes and also the Protagonist of the tragedy and Antigone the woman who defies Creon. Creon is the noble King and his downfall begins with his humanistic beliefs which he deems to be the law and Antigone, the one who defies Creon’s orders based on her beliefs. During the story the fate of Antigone and Creon are the focus as

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    Essay Length: 308 Words / 2 Pages
    Submitted: February 21, 2010 By: Max
  • Home Construction Market

    Home Construction Market

    With low finance rates more Americans are purchasing homes than ever before, but the quality of these mass constructed homes is dropping. Imagine breaking your back for ten years to save up for your first home and losing it all and more because your home fell victim to a fire. This is a common example of what may happen when a house is poorly constructed. Home builders are disregarding the much needed safety regulations when

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: February 21, 2010 By: Mike
  • Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products: Shades and Blinds in the USA 1. Introduction The aim of this report is to present the marketing mix of blinds, shades and shutters in the United States. As a result of the real estate boom over the last decade in the USA during which house prices (especially near affluent, developed metropolitan areas) have steadily increased while mortgage rates have continuously declined, a significantly larger segment of the population

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    Essay Length: 1,484 Words / 6 Pages
    Submitted: February 21, 2010 By: Bred
  • Marketing Strategies for Perodua

    Marketing Strategies for Perodua

    Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of

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    Essay Length: 431 Words / 2 Pages
    Submitted: February 21, 2010 By: regina
  • Toyota Marketing Mix 4 P’s

    Toyota Marketing Mix 4 P’s

    Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and

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    Essay Length: 1,060 Words / 5 Pages
    Submitted: February 21, 2010 By: Anna
  • Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Title page Table of contents List of figures List of tables or illustrations Executive summary Introduction Body of the report (this section is further divided into as many sections as necessary) Conclusions Recommendations Appendices Bibliography/Reference list A strategic analysis of the industry is being done to determine the attractiveness of the South African Industry. To keep a sustainable competitive advantage over time an external analysis will help to determine the opportunities and threats in the

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    Essay Length: 1,307 Words / 6 Pages
    Submitted: February 21, 2010 By: Tasha
  • Principles of Marketing

    Principles of Marketing

    Principles of Marketing Break-Even Analysis After spending $300,000 for research and development, chemists at Diversified Citrus Industries have developed a new breakfast drink. The drink, called ZAP, will provide the consumer with twice the amount of Vitamin C currently available in breakfast drinks. ZAP will be packaged in an eight-ounce can and will be introduced to the breakfast drink market, which is estimated to be equivalent to 21 million eight-ounce cans nationally. One major management

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    Essay Length: 337 Words / 2 Pages
    Submitted: February 21, 2010 By: Max
  • Sex and the Internet

    Sex and the Internet

    FOCUS: In what way can it be argued that technology is redefining our sense of self and community? This is a broad and far reaching question. The test community I have chosen to evaluate this question on is young college age males. Particularly those from the ages of 18-22. Do be more definitive I was privileged to actually gain insight on this subject from some student right here in the Drew Forest. In the next

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    Essay Length: 3,085 Words / 13 Pages
    Submitted: February 21, 2010 By: Jack
  • Unrestrained Competition in Free Markets: Developing Countries and the Wto Reform

    Unrestrained Competition in Free Markets: Developing Countries and the Wto Reform

    UNRESTRAINED COMPETITION IN FREE MARKETS: DEVELOPING COUNTRIES AND THE WTO REFORM FE2036 Globalization By Nora Adel TABLE OF CONTENTS 1. Abstract 3 2. Introduction 4 3. The Two Sides of the WTO 5 4. Protectionism 6 4. Unrestrained Competition: 7 5. The Main Debate 8 6. Primary function of the Global New Deal 11 7. Conclusion 12 8. References 13 9. Bibliography 17 1. Abstract In this paper, the debate about whether free trade is

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    Essay Length: 941 Words / 4 Pages
    Submitted: February 21, 2010 By: Mike
  • The Boeing Company Marketing Policy

    The Boeing Company Marketing Policy

    CONTENTS 1. COMPANY OVERVIEW………………………………………………p.3 to 4 Company’s vision, mission statement and objectives Vision……………p.3 Boeing- Airbus market share …………………………………………………..p.4 2. SITUATION ANALYSIS…………………………………………….p. 5 to 10 PEST analysis…………………………………………………………………..…p.5 SWOT analysis ……………………………………………………………………p.7 Boeing Corporate Culture………………..………………………………….…p.10 3. THE BOEING COMPANY MARKETING POLICY………………p.11 to 30 Segmentation…………………………………………………………………..…..p.11 Boeing’s Positioning and Targeting Strategy………………………….…….p.12 Buyer behaviour……………………………………………………………..…....p.15 Pricing strategy in the Boeing-Airbus duopoly ……………………………. p.16 Analysis of Major Customers………………………………………………..….p.18 Description of Products and Services………………………………….……..p.20 The life cycle of Boeing’s commercial airplanes……………………………p.23 Boeing’s Communication

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    Essay Length: 9,144 Words / 37 Pages
    Submitted: February 22, 2010 By: Venidikt
  • Coca Cola Marketing Strategy

    Coca Cola Marketing Strategy

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 769 Words / 4 Pages
    Submitted: February 22, 2010 By: Andrew
  • Integration of the Internet and Politics

    Integration of the Internet and Politics

    Free individual choice has become an increasing standard in American culture. Due to this increase, social interaction has weakened, and individual choice has become more vital. The desire for social interaction has brought forth many efforts to reunite individual choice and social interaction, within voluntary communities. Because of the division in American politics, the reproduction of single-interest groups has become exceptionally harmful at this time. In order to resolve these differences, existing institutions must reflect

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    Essay Length: 320 Words / 2 Pages
    Submitted: February 22, 2010 By: Yan
  • Austria: A Market Ready to Explore

    Austria: A Market Ready to Explore

    MARKETING AND MANAGEMENT In 1995 Austria joined the European Union (EU), and in 1999 they joined the European Monetary Union. The use of a common currency the “Euro” has facilitated trade and promoted economic stability for U.S. companies to manage pricing, balance accounts, and move products into Austria and throughout the EU member nations (“globaledge”, 2003). An unfavorable exchange rate for U.S. exporters turned positive in 2003 making the U.S. able to compete on more

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    Essay Length: 2,434 Words / 10 Pages
    Submitted: February 22, 2010 By: Bred
  • Product and Market Overview

    Product and Market Overview

    Product and Market Overview The U.S. market for natural/organic foods and beverages totaled roughly $28.3 billion in 2005. Since 2003, the organic segment of the market has been growing at more than four times the rate of the natural foods segment, which in turn has been outperforming the 2%-4% annual growth rate of the food and beverage market overall. Since 2002, natural and organic foods and beverages sales increased 39.4%, with the organic segment alone

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    Essay Length: 719 Words / 3 Pages
    Submitted: February 22, 2010 By: Artur
  • The Lessons Enron Taught

    The Lessons Enron Taught

    The Lessons Enron Taught 1985, was the year that Enron was born. The company was devised of two corporations that merged Houston Natural Gas and InterNorth. As a result of the merger Enron acquired huge liabilities and also lost exclusive rights to its pipelines because of deregulation . The company at this time was in survival mode and needed to earn profits. McKinsey & Co. was hired by then CEO, Kenneth Lay, to assist the

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    Essay Length: 2,461 Words / 10 Pages
    Submitted: February 22, 2010 By: Anna
  • Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation's automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver's buying habits like never before. The future generation of drivers will evaluate a car's performance and price just as much as its impact on global climate conditions and Nissan is responding to the challenge. By 2011, we're releasing a new line of clean diesel-powered vehicles,

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    Essay Length: 1,104 Words / 5 Pages
    Submitted: February 22, 2010 By: Yan
  • Internet Fraud

    Internet Fraud

    Internet fraud is a problem that has become very widespread in recent years. Internet fraud was first monitored by the Internet Fraud Watch organization in 1996. The Fraud Watch has stated that each year after its inception internet fraud has increased. In 1998, the Securities and Exchange Commission established the Office of Internet Enforcement to fight online securities fraud which was another sign of how large the problem is becoming (Clausing). Despite the SECЎ¦s

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    Essay Length: 3,050 Words / 13 Pages
    Submitted: February 22, 2010 By: Yan
  • Keys to Marketing in the Fitness Industry

    Keys to Marketing in the Fitness Industry

    Running Head: KEYS TO MARKETING IN THE FITNESS INDUSTRY Keys to Marketing in the Fitness Industry Melanie M. Smith University of Phoenix Marketing 421 Pattye Brown October 26, 2005 Keys to Marketing in the Fitness Industry What is it that makes a health club successful? Though out this highly competitive industry health clubs have a variety of choices for their membership. Finding out what the member wants and uses is the key. Talking to the

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: February 22, 2010 By: Edward
  • Services Marketing

    Services Marketing

    Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafй one day and have excellent service, and then

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    Essay Length: 357 Words / 2 Pages
    Submitted: February 22, 2010 By: Mike
  • Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Domino’s Pizza, Inc In 1960 Tom Monaghan and his brother James bought DomiNicks, a pizza store in Ypsilanti, Michigan. In 1965 the company name was changed to Domino’s Pizza. Domino’s Pizza is one of the leading companies in the pizza delivery industry in the United States and around the world. The company headquarters is located in Ann Arbor, Michigan and they employ approximately 13,500 people. Total revenue was registered at $1,511.6 million during the fourth

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    Essay Length: 922 Words / 4 Pages
    Submitted: February 22, 2010 By: Kevin
  • Internet Governance in Crisis: The Political Economy of Top-Level Domains

    Internet Governance in Crisis: The Political Economy of Top-Level Domains

    Internet Governance in Crisis: The Political Economy of Top-Level Domains Milton L. Mueller Rutgers University USA Abstract Different approaches to top-level domain naming embody three conflicting visions of Internet governance. One vision, which bases top-level domain names on ISO 3166 country codes, represents an attempt to force the Internet into the traditional governance structure of nation-states. An alternative vision bases top-level domain names on "generic," meaningful categories and features company or organization names at the

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    Essay Length: 6,871 Words / 28 Pages
    Submitted: February 22, 2010 By: Stenly
  • Bond Markets

    Bond Markets

    Bond Markets A bond is a debt security, or basically a loan, that an investor makes to a corporation, a government, an agency, or municipalities. In return for up-front cash, a corporation or government promises to make specific payments to a bondholder on specific dates. The bondholder can not only expect fixed payments but also the principle repayment when the bond reaches its maturity date (The Bond Market, 2002). A bond is considered a fixed-income

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    Essay Length: 710 Words / 3 Pages
    Submitted: February 23, 2010 By: Victor
  • Wireless Internet

    Wireless Internet

    Wireless Internet By 2004, the wireless subscriber base worldwide is expected to reach 1.4 billion users, and approximately 300 million users will be accessing the Internet from some form of wireless appliance. The race is on, and Nortel Networks have first-mover advantage. Nortel Networks already demonstrated wireless applications at speeds more than 25 times faster than today's industry standard. Recently, Herschel Shosteck Associates ranked Nortel Networks first in Wireless Internet infrastructure strategy, and The Yankee

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    Essay Length: 578 Words / 3 Pages
    Submitted: February 23, 2010 By: Wendy
  • Nuisance Business (virus-Spread and Other Internet Crimes)

    Nuisance Business (virus-Spread and Other Internet Crimes)

    Table of Contents Executive Summary............................................................................................................3 Introduction.......................................................................................................................4 Threats to security……………….............................................................................................5 Computer-crime laws.........................................................................................................6 Criminal law and civil law..................................................................................................6 International developments..............................................................................................7 Jurisdictional problems......................................................................................................7 Computer & Internet Crimes.............................................................................................8 Viruses, Worms and Trojans..................................................................................8 Early viruses……..........................................................................................8 Worms…….................................................................................................11Trojans…….................................................................................................15 Fraud.................................................................................................................................18 Counterfeits of documents, money.................................................................................18 Extortion...........................................................................................................................19 Industrial espionage.........................................................................................................21 Theft of intellectual property..........................................................................................24 Pornography.....................................................................................................................24 Gambling..........................................................................................................................25 Denial of Service and Jamming........................................................................................26 Counterfeit Software.......................................................................................................28 Glossary……………..............................................................................................................29 Bibliography.....................................................................................................................30 Executive Summary In today’s world of the internet and ecommerce, many companies lack the expertise and training to secure their critical

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    Essay Length: 792 Words / 4 Pages
    Submitted: February 23, 2010 By: David

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