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Last update: July 24, 2014
  • Mercedes-Benz Canada Marketing

    Mercedes-Benz Canada Marketing

    MERCEDES-BENZ CANADA The U of S College of Commerce has been chosen to prepare a national marketing strategy for the 2003 line of Mercedes-Benz luxury vehicles. The winning strategy will be presented tonight at a gala hosted by Elite Motors Cars Ltd. (Saskatoon’s Mercedes dealership). The U of S is only the second university to be chosen to compete in the Mercedes International Luxury Brand Management Competition sponsored by Mercedes-Benz Canada and Elite Motors. "We

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    Essay Length: 500 Words / 2 Pages
    Submitted: March 30, 2010 By: Jack
  • Marketing

    Marketing

    Marketing Market research is a very important component of a company's success. At Kudler Fine Foods (KFF), the marketing mix of product, price, place and promotion has the capability of creating new opportunities for the new catering service they will be providing to their customers. In this paper, I will asses the relative value of the two pieces of market research found on Kudler's intranet site. I will also explain the components of the marketing

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    Essay Length: 312 Words / 2 Pages
    Submitted: March 30, 2010 By: Monika
  • Globalization and Marketing

    Globalization and Marketing

    Introduction Marketing can be defined as a discipline that involves researching and developing a product and then facilitating the sales and distribution of said product to the general public. Marketing has been around for a long time, and has been constantly evolving to meet the needs and purchasing behaviors of consumers. Marketing today is very different from what it used to be a few decades ago, mainly due to a rapidly changing world economy and

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    Essay Length: 1,899 Words / 8 Pages
    Submitted: March 30, 2010 By: Monika
  • Marketing Plan -- Situation Analysis

    Marketing Plan -- Situation Analysis

    The role of situation analysis in marketing plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: March 30, 2010 By: Max
  • The Effects of Inflation on the Labor Market

    The Effects of Inflation on the Labor Market

    Name: Stephen Adeleye Course: Economics 201 Objective: The effect of inflation on the job market Date: 05 - 05 - 2003 The Effects of inflation on the Job Market In the major industrial countries, low unemployment usually creates inflationary pressures. But during the recent economic expansion in the United States, prices have held steady despite low unemployment. Inflation is generally defined as an upward directional increase in the average of prices. Most people tend to

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    Essay Length: 809 Words / 4 Pages
    Submitted: March 30, 2010 By: Steve
  • My Travel Marketing Strategy

    My Travel Marketing Strategy

    Introduction There are many elements to developing a marketing strategy. However, each element of a marketing strategy should in essence add customer value to the products or services being offered. Indeed the main purpose of marketing management is to bridge the gap between the multiple divisions of an organization and the internal and external business environment. The marketing management is accountable for various activities such as product development, promotion, pricing and distribution decisions, as well

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    Essay Length: 668 Words / 3 Pages
    Submitted: March 30, 2010 By: Anna
  • Iphone Marketing Plan

    Iphone Marketing Plan

    iPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared

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    Essay Length: 3,613 Words / 15 Pages
    Submitted: March 31, 2010 By: Steve
  • Making Memories Marketing Plan

    Making Memories Marketing Plan

    Making Memories Marketing Plan Your Name Table of Contents 1.0 Executive Summary i 2.0 Situation Analysis 1 2.1 Market Summary 1 2.1.1 Market Demographics 1 2.1.2 Market Needs 4 2.1.3 Market Trends 4 2.1.4 Market Growth 5 2.2 SWOT Analysis 7 2.2.1 Strengths 7 2.2.2 Weaknesses 7 2.2.3 Opportunities 7 2.2.4 Threats 7 2.3 Competitor Analysis 7 3.0 Marketing Strategy 9 3.1 Mission Statement 9 3.2 Marketing Goals 9 3.2.1 Product Objectives 9 3.2.2

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    Essay Length: 1,819 Words / 8 Pages
    Submitted: March 31, 2010 By: Artur
  • The Difficulties of Service Marketing

    The Difficulties of Service Marketing

    From 20th to 21st century, Service Marketing Economies have been relatively growing faster than Manufacturing Economies allover the world especially in Hong Kong. Virtually a huge number of new jobs appeared in the service industries. Normally, marketers talk about the characteristics of a service as: Intangible – services are performances, rather than objects, they cannot be touched, seen, tasted, felt, heard or smelled before purchased and difficult to evaluate, it is unlike a product, therefore

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    Essay Length: 392 Words / 2 Pages
    Submitted: March 31, 2010 By: Janna
  • Organisational Structure

    Organisational Structure

    An organization's structure is one of the key factors in whether or not an organization is operating efficiently and effectively. Yet, it is one of the more ubiquitous facets of an organization. An organization's structure does more than just identify the chain of command; it demonstrates the values of the organization and lays out the individual's responsibilities for the organization's success. This paper describes the formal, or traditional, organizational structure and how it compares with

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    Essay Length: 318 Words / 2 Pages
    Submitted: April 1, 2010 By: Edward
  • Global & Domestic Marketing Decisions

    Global & Domestic Marketing Decisions

    Global & Domestic Marketing Decisions The global market is the opening of countless sources of ideas, goods, and services to those who want them across time zones and borders. Achieving a global market tends to accommodate labor and goods on the one hand and on the other hand cultural and individual styles. If prices are too high, the product may not sell, if the prices are too low, exporting activities may not be sufficient for

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    Essay Length: 772 Words / 4 Pages
    Submitted: April 1, 2010 By: Tasha
  • Narrative Structures

    Narrative Structures

    Unit 1 - Narrative Structures V for Vendetta V for Vendetta (V4V) is the first film by director James McTeigue and was released in 2005. V4V is set in a very near futuristic London which is now under control by a very strict & fascist government which controls what the public believes through their materialised media network. One night, London is rocked by a bombing of the crown court followed soon by a mysterious character

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    Essay Length: 325 Words / 2 Pages
    Submitted: April 1, 2010 By: Mike
  • Saturated Markets

    Saturated Markets

    1. If a retail area is acknowledged to be “saturated,” what does this signify for existing retailers? For prospective retailers considering this area? Saturation of a retail area signifies that there are enough retailers in a particular geographic area to satisfy consumers needs in that area and also enables retailers to prosper. But on the other hand, a saturated retail area also has a very high threat of getting over stored where they will be

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    Essay Length: 1,023 Words / 5 Pages
    Submitted: April 1, 2010 By: Max
  • Economics on Marketing Organs

    Economics on Marketing Organs

    It should be a seller’s market when it comes to human organs. People should be able to set up as international brokers for human organs. Which ones services could match up organ donors to patients needing that particular organ for transplants. The donor should be able to receive a pay check for the organ in which has been donated , while the broker can collect a fee for his offering to the market. Ten-thousand organ

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    Essay Length: 714 Words / 3 Pages
    Submitted: April 2, 2010 By: Monika
  • A Study on the Market Practices of Mettupalayam

    A Study on the Market Practices of Mettupalayam

    ABSTRACT A STUDY ON THE MARKET PRACTICES OF METTUPALAYAM WHOLESALE VEGETABLE MARKET AND MARKETING CHANNELS OF MAJOR VEGETABLES FROM OOTY Name of the student : Satish Maradani I.D. Number : 05-608-021 Chairman : Dr.S.D.Sivakumar, Ph.D. Professor, Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore – 641 003 The study was undertaken with the overall objective to analyse the marketing of major vegetables from Ooty so as to facilitate procurement systems to meet

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    Essay Length: 2,243 Words / 9 Pages
    Submitted: April 2, 2010 By: Jack
  • Why Does Ebay Have Problems in Asian Markets

    Why Does Ebay Have Problems in Asian Markets

    Why does Ebay have problems in Asian Markets? This is the question to be answered in the first Case assignment of Business 401. In order to answer this question there must be discussion about Global marketing concepts, such as product, place, promotion, and pricing (the 4 p’s), method of entry, and entry decision. Then it is important to apply those concepts to the Asian Market. In the pages that follow I will discuss the marketing

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    Essay Length: 568 Words / 3 Pages
    Submitted: April 2, 2010 By: Fatih
  • Corporate Structure and Culture Description: Good Sport

    Corporate Structure and Culture Description: Good Sport

    Corporate Structure and Culture Description: Good Sport Good Sport’s overall corporate structure is a rather formal and hierarchical one, with each department nearly insulated from the others in their culture. The segregation of each department in the daily activities allows each one to take on its own character, which develops into the assumptions, beliefs, and behavioral expectations that McShane & Von Glinow (2005) discuss in their definition of Organizational Culture. This is best seen in

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    Essay Length: 3,068 Words / 13 Pages
    Submitted: April 3, 2010 By: July
  • Red Bull -- Research/marketing Strategy

    Red Bull -- Research/marketing Strategy

    Company Overview Red Bull, founded in 1984 by Deitrich Mateschitz and Chaleo Yoovidhya, is headquartered in Austria. In 2006, Red Bull generated over Ђ2,6 billion (euros) in 2006 throughout the world with the help of its’ 3,903 employees. The origin of Red Bull dates back to 1962 where the original formula was developed by Chaleo Yoovidhya, a Thai businessman, and sold under the name Krating Daeng by a local pharmaceutical company to treat jetlag and

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    Essay Length: 938 Words / 4 Pages
    Submitted: April 3, 2010 By: Tasha
  • Annual Oil Market Chronology

    Annual Oil Market Chronology

    Annual Oil Market Chronology Overview This chronology was originally published by the Department of Energy's Office of the Strategic Petroleum Reserve, Analysis Division. Updates for 1995-2006 are from the Energy Information Administration. Please click here for the latest monthly chronology and for a more detailed chronology for past years. World Nominal Oil Price Chronology: 1970-2006 The price data graphed above are in nominal terms, i.e., they are in "dollars-of-the-day" and have not been adjusted for

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    Essay Length: 1,191 Words / 5 Pages
    Submitted: April 3, 2010 By: Tommy
  • Organizational Structure (green River & Aberdeen)

    Organizational Structure (green River & Aberdeen)

    In this Individual Project we will have a discussion on organizational structure and organizational culture. We will assist FMC Green River and Mr. Dailey in what strategies will need to be considered to build inter-group relations and further develop the Green River Facility organizationally. FMC is and has been a successful company for the last fifty-six years. First originated in 1948 and produced 1.3 million tons of various grades of soda ash a year. The

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    Essay Length: 1,384 Words / 6 Pages
    Submitted: April 4, 2010 By: Vika
  • Products, Services, and Prices in the Free Market Economy

    Products, Services, and Prices in the Free Market Economy

    Running head: PRODUCTS, SERVICES, AND PRICES IN THE FREE MARKET ECONOMY Products, Services, and Prices in the Free Market Economy Matthew Anderson Robert Cauldwell Artavia Parrish University of Phoenix MBA 501 Forces Influencing Business in the 21st Century M. Somerset DePoint March 31st, 2008 Products, Services, and Prices in the Free Market Economy Introduction The Coca-Cola Company is one of the leading producers of sodas in the world. One of the staples of the Coke

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    Essay Length: 1,504 Words / 7 Pages
    Submitted: April 4, 2010 By: Stenly
  • Oligopoly

    Oligopoly

    An oligopoly is market form in which a market is dominated by a small number of sellers (oligopolists). The word is derived from the Greek for few sellers. Because there are few participants in this type of market, each oligopolist is aware of the actions of the others. Oligopolistic markets are characterised by interactivity. The decisions of one firm influence, and are influenced by, the decisions of other firms. Strategic planning by oligopolists always involves

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    Essay Length: 593 Words / 3 Pages
    Submitted: April 4, 2010 By: July
  • Discussing the Market for Nurses

    Discussing the Market for Nurses

    When discussing the market of nursing all different things can come to mind. This career is one that can be a great a rewarding job but also can be pretty difficult and exhausting just depending upon where you work and what company you work for. Discuss which factors could influence the supply and demand of a nurse’s position. Some factors that influence the supply and demand of nursing is how many nurses the hospital needs,

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    Essay Length: 750 Words / 3 Pages
    Submitted: April 5, 2010 By: regina
  • The Impact of Snowboarding on Retail Marketing

    The Impact of Snowboarding on Retail Marketing

    The ski industry has been around since the beginning of the century. Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began to skyrocket. However, skiing was not the reason for the growth. The reason for the dramatic increase in industry sales in the retail world of skiing was due to snowboarding. By now almost everyone in the country has

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    Essay Length: 1,676 Words / 7 Pages
    Submitted: April 5, 2010 By: Mike
  • Red Mango Marketing Strategy

    Red Mango Marketing Strategy

    RED MANGO Current Marketing Strategy As a private company, Red Mango's current strategy can only be ascertained by analyzing its corporate communications, its past and current business moves, and media reports. The company appears poised to become the next "hot franchise." There has been open speculation about an eventual initial public offering of stock, with The New York Times describing a stock offering as "seemingly inevitable." Red Mango continues to expand in greater Los Angeles

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    Essay Length: 258 Words / 2 Pages
    Submitted: April 5, 2010 By: Top

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