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Last update: August 18, 2014
  • Marketing Information Systems

    Marketing Information Systems

    In looking at the different marketing information systems, one can only marvel at the thoroughness of companies and the information it collects. Marketing information systems are people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers (Armstrong & Kotler, 2007). This can optimize your sales, and if done right, can help monitor changes, patterns, and wants of consumers. Information is king, in the land

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    Essay Length: 408 Words / 2 Pages
    Submitted: December 2, 2009 By: Tommy
  • Careers and Work Life Balance at Compucan - Marketing Plan

    Careers and Work Life Balance at Compucan - Marketing Plan

    CAREERS AND WORK LIFE BALANCE AT COMPUCAN Student No. 2482529 Ausrimas Zlabys Tutor: Stephanie Gharner 1.1 INTRODUCTION Life has become more and more challenging and a rise in working families, people are finding that the needs between work and outside work-life are conflicting. The labour market are looking for more flexible working hours due to working famillies, which have lead to employees working shorter shifts, day shifts, night shifts and have time off for maternity

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    Essay Length: 1,752 Words / 8 Pages
    Submitted: December 2, 2009 By: Venidikt
  • Information Marketing Communications

    Information Marketing Communications

    1.0 Communicational Factors The given potentially lucrative youth market is made up of over 27million teenagers across four European countries (UK, Germany, France and Italy) with an estimated Ј24.8billion of purchasing power between them. 1.1 Marketing to this age group is often broadcasted in a way to suit the core of the target audience, thus wasting money trying to communicate a message that will prove unattractive to a large portion of potential customers. Inevitably, narrowcasting

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    Essay Length: 487 Words / 2 Pages
    Submitted: December 2, 2009 By: Max
  • Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in

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    Essay Length: 2,488 Words / 10 Pages
    Submitted: December 2, 2009 By: Janna
  • Global Communications: Benchmarking Research

    Global Communications: Benchmarking Research

    Benchmarking is a process in which organizations look at various aspects of their processes in relation to the best practice. Benchmarking allows organizations to develop plans on how to adopt such best practices in their respective environments while keeping a target of increasing the work performance. The common procedure of benchmarking is composed of the following: (1) Identifying the company’s problem areas; (2) Identifying other industries that have similar processes; (3) Identifying organizations that are

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    Essay Length: 3,958 Words / 16 Pages
    Submitted: December 2, 2009 By: Janna
  • Stem Cell Research

    Stem Cell Research

    Stem Cell Research Debate Imagine a world where people didn’t suffer from everyday common diseases such as heart disease, diabetes, and certain types of cancer. This may sound like some wildly exaggerated story from the future but it is becoming more of a reality. Today in America there are millions of people with these diseases and many other debilitating bodily malfunctions. These people continually suffer from things that may be treated more effectively with stem

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    Essay Length: 605 Words / 3 Pages
    Submitted: December 3, 2009 By: Fatih
  • Career in Marketing Management

    Career in Marketing Management

    English 110 25 March 2008 Career in Marketing Management Marketing management is the process of marketing while managing people below you. There are many different parts to this career. This paper will explain what marketing management is all about. What a marketing manager does is tells what types of skills and personality traits are needed for this field. The education and the experience that is needed to help get the job. I will explain the

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    Essay Length: 921 Words / 4 Pages
    Submitted: December 3, 2009 By: Mikki
  • A Research Paper That Summarizes the Legend of the Holy Grail

    A Research Paper That Summarizes the Legend of the Holy Grail

    The sacred vessel in which Jesus allegedly drank out of during the Last Supper, the Holy Grail. The most sought after religious element in the world, the Holy Grail has been subject to numerous sagas since it's origin in Biblical and later Medieval times. Though the Bible doesn't directly refer to the Holy Grail, an oral tradition has been passed down generation to generation. Finally, in the Medieval time period, it was first put into

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    Essay Length: 291 Words / 2 Pages
    Submitted: December 3, 2009 By: Edward
  • Analysis of Newspaper Research Report Results

    Analysis of Newspaper Research Report Results

    This paper is going to present discuss from a statistic point a view a health related newspaper article in which a research study is mentioned and summarized. I will also look into how the conclusions are presented, and if the general approach was correct and suitable as far as statistics is involved. The article is named: “Pills protect against ovarian cancer: Study”, it was written by Helen Branswell, and was published by Toronto Star on

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    Essay Length: 705 Words / 3 Pages
    Submitted: December 3, 2009 By: Vika
  • Global and Domestic Marketing

    Global and Domestic Marketing

    Solid Global Marketing decisions involve months of research. They also include a high degree of planning and internal strategizing. Factored accounts in the strategies are where the organization would like to be in three years, target audiences, spending and profit margins and eventually how to achieve the companies’ ultimate goals. Advanced planning gives a number of advantages: • Helps coordinate activities • Helps prepare for emergencies • Gives activity continuity • Integrates functions and activities

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    Essay Length: 1,059 Words / 5 Pages
    Submitted: December 3, 2009 By: Tasha
  • International Marketing - Dior Addict

    International Marketing - Dior Addict

    International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior's image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6 b. Process of message

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    Essay Length: 4,320 Words / 18 Pages
    Submitted: December 3, 2009 By: Artur
  • International Marketing Communications

    International Marketing Communications

    Running Head: INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Integrated Marketing Communications Introduction “Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product

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    Essay Length: 736 Words / 3 Pages
    Submitted: December 3, 2009 By: Wendy
  • Fast Food Products Ltd Marketing

    Fast Food Products Ltd Marketing

    Marketing Fast Food Products Ltd Tutor: Sam Forrest Author: Daniel Walsh Table of Content 1 INTRODUCTION 5 2 PROCEDURE 6 3 FINDINGS 7 3.1 Task 1 7 3.1.1 Marketing Concept 7 3.1.1.1 The Marketing Concept 7 3.1.2 The Marketing Process 8 3.1.2.1 Situation Analysis 8 3.1.2.2 Marketing Strategy 9 3.1.2.3 Marketing Mix Decision 9 3.1.2.4 Implementation and Control 9 3.1.3 Benefit to Fast Food Products Ltd 9 3.2 Task 2 10 3.2.1 The 4 P’s

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    Essay Length: 3,004 Words / 13 Pages
    Submitted: December 3, 2009 By: Yan
  • Marketing Audit Ўv Nike, Inc.

    Marketing Audit Ўv Nike, Inc.

    Biography page 1 Personal Biography My name is Jimmy Chao and I am 32 years old. I presently live in Scarborough, Ontario where I have been for the past ten years. Compared to Phoenix, Arizona where I came from, this place is very quiet and peaceful. Having an interest in technology, I studied computer science in Melbourne, Australia from 1990 to 1993. However when I first came to Canada, I had difficulty finding a

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    Essay Length: 2,502 Words / 11 Pages
    Submitted: December 4, 2009 By: Jon
  • Abel Tasman National Park Marketing Mix

    Abel Tasman National Park Marketing Mix

    1. When ATE began to diversify its business, discuss what considerations relating to the marketing mix would it have investigated or thought about in the initial stages of their planning activities. First of all, when we are discussing the marketing mix of ATE, we have to consider that ATE does not sell a product. ATE provides services and services are an intangible good which is quite harder to campaign for. When they started to diversify

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: December 4, 2009 By: Max
  • Hybrid Conversions Inc - Market Segmentation

    Hybrid Conversions Inc - Market Segmentation

    Positioning Statement: Hybrid Conversions, Inc. is the most cost effective among all hybrid conversion kit manufacturers because the technological, industry, and partner expertise allows for a lower total cost of ownership. Market Segmentation and targets: In research, HCI was looking at various statistics to select initial target markets to start the deployment of the conversion kits in pickup trucks. The target segments are shown below: Types Of Customers Rank Utility and Telecom Companies 1 Government

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    Essay Length: 645 Words / 3 Pages
    Submitted: December 4, 2009 By: regina
  • Hamlet Research Paper

    Hamlet Research Paper

    In the play Hamlet, by William Shakespeare, the protagonist, Hamlet returns from school because of the recent death of his father. He comes home and soon finds out his mother is going to marry his father's brother, Claudius. The play is one of Shakespeares most famous tragedies. This play portrays all the key elements of a tragedy: murder, betrayl, bloody retribution. In the play young prince concieves a "brilliant" plan so he can take revenge

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    Essay Length: 2,520 Words / 11 Pages
    Submitted: December 4, 2009 By: Fatih
  • Definition of Industry Market Concept

    Definition of Industry Market Concept

    Definition of Industry Market Concept The tobacco industry consists of many competitors trying to satisfy a specific customer need. Companies such as Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has different advertising and marketing techniques, they all target the same customer group. Tobacco companies try their best to generate interest in their particular brand or brands. Companies market a number

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    Essay Length: 3,767 Words / 16 Pages
    Submitted: December 4, 2009 By: Mike
  • Real Madrid Marketing Harvard Business Case

    Real Madrid Marketing Harvard Business Case

    Florentino Perez had been elected for the second times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club’s finance, bring in world class talent, and extent the club’s brand around the world through multiple channels. Under Perez management, Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind, these problem lead him to think twice about his

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve
  • Historical Developments in Nursing Research

    Historical Developments in Nursing Research

    Historical Developments in Nursing Research Tara Skeates University of Phoenix Issues and Strategies in Nursing Research Utilization BSN0499-NUR429 Dr. Mirella Brooks September 31, 2006 Historical Developments in Nursing Research Nursing as a profession has been witness to numerous changes. From the environments within which care is given to patients, to the type of dress that nurses wear, many obstacles have been met and overcome up to the present day. Research within the profession of nursing

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    Essay Length: 876 Words / 4 Pages
    Submitted: December 4, 2009 By: Mike
  • The Efficient Market Hypothesis

    The Efficient Market Hypothesis

    The Efficient Market Hypothesis The term Efficient Market Hypothesis implies that that current stock prices fully reflect all available information about a firm, that any new information revealed about a firm will be incorporated into its share price rapidly and that the subsequent rise or fall in share price will be to the correct amount in relation to the new information that has come to light. It was Eugene Fama who first used the

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: December 4, 2009 By: Kevin
  • A Comparison of Genetic Engineering in Gattaca to Modern Stem-Cell Research

    A Comparison of Genetic Engineering in Gattaca to Modern Stem-Cell Research

    Searching for stem cell news on the internet reveals a never-ending amount of pages with web sites about breakthroughs in stem-cell research. Such articles included potential cures to diabetes, Parkinson’s, leukemia, and various forms of cancer. This research could potentially lead to these terrible diseases’ near end. In Andrew Niccol’s Gattaca, a society is portrayed where there are no diseases due to advanced genetic engineering. This movie, based in the future, depicts couples that are

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    Essay Length: 813 Words / 4 Pages
    Submitted: December 4, 2009 By: Wendy
  • Clocky Marketing Analysis

    Clocky Marketing Analysis

    Introduction In 2005 Gauri Nanda, supported by neuroscience research that demonstrated the depth of the average American’s sleep deficiency problem, created significant media buzz with the prototype of her revolutionary alarm clock “Clocky”. Unsure of how to position a product that had a growing following but was still over a year away from production, Nanda was faced with a number of difficult decisions as she attempted to devise a marketing plan to bring her Clocky

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    Essay Length: 4,244 Words / 17 Pages
    Submitted: December 4, 2009 By: Mike
  • Violent Crime Research Paper

    Violent Crime Research Paper

    Violent Crime Research Paper Nothing does more to tear our families apart than violent crime, guns, gangs, drugs, and the fear that walks alongside those terrors. Violent crime and victim rights have become a major concern for most citizens in the United States of America. Statistics indicate a decline in violent crimes in our country and an increase in our national prison population. Released prisoners commit most violent crimes. Gun control legislation, reform programs, victim

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    Essay Length: 1,928 Words / 8 Pages
    Submitted: December 4, 2009 By: Bred
  • Wachovia Case Study - Marketable Securities

    Wachovia Case Study - Marketable Securities

    Wachovia Corporation – Marketable Securities A i. Trading securities are securities that are bought and held principally for the purpose of selling them in the near term and are therefore held for only a short period of time. ii. Cash $1 Dividend Income $1 Interest or dividends will be reported at the date it is supposed to be received. Most payments are in cash. However, interest and dividends can be accrued in the necessary asset

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    Essay Length: 700 Words / 3 Pages
    Submitted: December 4, 2009 By: Venidikt