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Last update: August 18, 2014
  • Survey Research

    Survey Research

    I f we look at the assignment/survey, a proper analysis requires us to asses all the choices made by the researchers who designed it. What are the necessary questions we need to ask ourselves? How does the setting or scene of a �firm’ instead of an �individual’ as a unit of analysis, influences our research design? How to deal with the content of the survey and minimize the survey errors? These are all questions that

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    Essay Length: 992 Words / 4 Pages
    Submitted: January 20, 2010 By: Yan
  • Apaches Research Project

    Apaches Research Project

    200 Apaches massacred, 100 more murdered, and 148 laying dead at Chihuahua Mexico, was something the Chiricahua Apache tribe, and many other tribes, lived through on a regular basis (Hoxie 1).  All of the previously mentioned, in addition to wars and being parted from their own land, were some of the consequences due to a country seeking to expand and conquer new territory, regardless of what or who they had to eliminate in order

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    Essay Length: 2,244 Words / 9 Pages
    Submitted: January 20, 2010 By: Fatih
  • Marketing Mix

    Marketing Mix

    Marketing mix is a mix of options and variables that a marketer has to design his proposition. The four Ps, as they are known, of the marketing mix are Product, Price, Place and Promotion. Marketers mix these ingredients and variables in different proportions for their products in order to meet their requirements within their given constraints and boundaries. Marketing mix covers the four major elements and variables that a marketer has and can manipulate in

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    Essay Length: 1,403 Words / 6 Pages
    Submitted: January 20, 2010 By: Bred
  • Research Paper Outline

    Research Paper Outline

    RESEARCH PAPER OUTLINE Below is a basic outline for any research paper and a description of what should be found in each section. Please consult this handout, along with your class notes and readings for the course, as you write the various installments of your paper. Remember that each installment of your paper should have a title page, endnotes or footnotes, and a bibliography. I. Introduction. An introduction introduces the reader to your research paper.

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    Essay Length: 1,784 Words / 8 Pages
    Submitted: January 20, 2010 By: David
  • Marketing and Finance

    Marketing and Finance

    Business process reengineering (BPR) is a management approach aiming at improvements by means of elevating efficiency and effectiveness of the processes that exist within and across organizations. The key to BPR is for organizations to look at their business processes from a "clean slate" perspective and determine how they can best construct these processes to improve how they conduct business. Business process reengineering is also known as BPR, Business Process Redesign, Business Transformation, or Business

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    Essay Length: 623 Words / 3 Pages
    Submitted: January 21, 2010 By: Artur
  • Apple Marketing Stratgy

    Apple Marketing Stratgy

    Existing E-Marketing Methods Company Apple Computer (Apple) designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. It also designs, develops and manufactures a line of portable digital music players along with related accessories and services including online distribution of third-party music, audio books, music videos, short films and television shows. AppleЎ¦s products and services include the Macintosh line of desktop and notebook computers, the iPod digital music player, the Xserve

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    Essay Length: 3,630 Words / 15 Pages
    Submitted: January 21, 2010 By: Kevin
  • How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers Through Advertisement

    How the Marketing World Negatively Affects Consumers through Advertisement Advertising through magazines, newspaper, and television is essential for most companies to get their products out to the public. The companies marketing depend primarily on these types of advertisement to enforce that their products are better or more sufficient than the competitors. Due to the lack of regulation within certain industries and the prevalence of hazardous products, brands were introduced to increase the reputation and value

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    Essay Length: 807 Words / 4 Pages
    Submitted: January 21, 2010 By: David
  • The Euro Currency Market

    The Euro Currency Market

    The Euro Currency Market The European Union's currency, the euro, "is now in use by 12 nations with a total population of 300 million people in an economic zone two-thirds the size of the US economy" (Posen, 2005). According to Posen (2005), since its introduction on January 1, 1999, the euro has been readily accepted both at home and in global capital markets. "Several nations in eastern Europe and around the Mediterranean are eager to

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: January 21, 2010 By: Fonta
  • Emotional Intelligence and Benchmarking Research

    Emotional Intelligence and Benchmarking Research

    Emotional Intelligence and Benchmarking Research The emotional intelligence of a company's decision to lay off workers is dependent on a number of factors including federal law and the presence of an Employee Assistance Program (EAP). The Worker Adjustment and Retraining Notification Act (WARN) requires companies of 100 or more employees give 60 days' notice of mass layoffs of 500 plus, or one third of the total workforce (United States Department of Labor, n.d.). Companies who

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    Essay Length: 349 Words / 2 Pages
    Submitted: January 21, 2010 By: Edward
  • Ibm Research Paper

    Ibm Research Paper

    Creation of NATO The North Atlantic Treaty Organization (NATO) is a regional defense alliance created by the North Atlantic Treaty. NATO's purpose is to improve the strength, well being, and freedom of its members through a system of collective security. Members of the alliance agree to defend one another from attack by other nations or by terrorist groups. NATO has its head office in Brussels, Belgium.“The North Atlantic Treaty was signed on April 4, 1949,

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    Essay Length: 936 Words / 4 Pages
    Submitted: January 21, 2010 By: Kevin
  • Samsung Electronics Company: Global Marketing Operations

    Samsung Electronics Company: Global Marketing Operations

    Samsung Electronics Company: Global Marketing Operations 1. What are the ingredients of SEC's corporate turnaround strategy? Samsung Electronics Company originally started as a product-driven company that focused on manufacturing commodity products at lower costs than its competitors. It was established as a top OEM supplier and highly efficient manufacturer of value brands. The “new management initiative” launched by Chairman Kun Hee Lee in 1993 aimed to change SEC’s direction of growth: once costs were under

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    Essay Length: 307 Words / 2 Pages
    Submitted: January 21, 2010 By: Fonta
  • Efficient Market Hypothesis

    Efficient Market Hypothesis

    Stock price as a rule adjusts to new information. A capital market is said to be efficient with respect to an information item if the prices of securities fully reflect the adjustment instantaneously and accurately. In price determination process, at any point of time, the price of a security would reflect the effect of all information relevant to that security. Any new information would lead to an immediate re-adjustment of prices, neutralizing the advantage obtained

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    Essay Length: 849 Words / 4 Pages
    Submitted: January 22, 2010 By: Mike
  • Marketing Communications Ford

    Marketing Communications Ford

    Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the

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    Essay Length: 2,616 Words / 11 Pages
    Submitted: January 22, 2010 By: Fonta
  • Stem Cell Research

    Stem Cell Research

    Stem cell research is one of the greatest debate topics of the 21st century. Stem cells are a powerful tool in the fight to save lives. But with so many ethical issues surrounding stem cell research I am in fear that we may loose a powerful asset. In the debate you are about to see myself and a few of my fellow group members are debating on the Con side of stem cell research.

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    Essay Length: 562 Words / 3 Pages
    Submitted: January 22, 2010 By: Top
  • The Body Shop, Marketing Mix & the 4 P’s

    The Body Shop, Marketing Mix & the 4 P’s

    The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop”

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    Essay Length: 280 Words / 2 Pages
    Submitted: January 22, 2010 By: Bred
  • Global Communications Benchmarking Research

    Global Communications Benchmarking Research

    Global Communications Benchmarking Research Global Communications is not the only company who had to make serious decisions that would affect not only the company, but the consumers as well. Competition is very high no matter what company it is. Since it is very high, companies need to strategize or perform cost-cutting plans in order for the company to be one of the top. All the companies that we have researched have done generic benchmarking. “Generic

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    Essay Length: 5,378 Words / 22 Pages
    Submitted: January 22, 2010 By: Janna
  • Application of Digital Marketing to the University of Upnorth

    Application of Digital Marketing to the University of Upnorth

    Table of Contents Executive Summary I Introduction 3 1.1 Background of this report 3 1.2 Term of Reference for this report 3 II Current situation of marketing and the Education market 4 2.1 Influence on Marketing from IT Technology 4 2.2 Education Market in the UK 4 2.3 Identification of Target Market segment 7 III Discussion of DIM and Application to University of Upnorth 7 3.1 Summary of current Marketing of the University of Upnorth

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    Essay Length: 419 Words / 2 Pages
    Submitted: January 22, 2010 By: Venidikt
  • Case Studymarketing Verses B2c Marketing

    Case Studymarketing Verses B2c Marketing

    : B2B Marketing Verses B2C Marketing Craig Rintoul University of Phoenix EBUS/400 Group ID: PD05BSM01 Stephen Young B.S., M.B.A. September 14, 2006 B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: January 22, 2010 By: Fonta
  • Research Paper on Catcher in the Rye

    Research Paper on Catcher in the Rye

    Holden Caulfield: Dealing With Maturity In J.D Salinger’s Catcher in the Rye, the main character Holden Caulfield is a 17 year old bad boy who goes from school to school and gets kicked out of every single one of them. Despite coming from a wealthy family, he has more problems than a kid coming from a dysfunctional family, where the dad is a dead beat drunk and the mom is a drug addict. Holden

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    Essay Length: 1,328 Words / 6 Pages
    Submitted: January 22, 2010 By: Jessica
  • Marketing: How B2b Differs from B2c

    Marketing: How B2b Differs from B2c

    Marketing: How B2B Differs From B2C Marketing b2b v b2c Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers’ confidence. In today’s society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential obstacles. This paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs

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    Essay Length: 982 Words / 4 Pages
    Submitted: January 22, 2010 By: Edward
  • Hp Case Study - Marketing Strategy Class

    Hp Case Study - Marketing Strategy Class

    Feb 22, 2007 Executive Summary Hewlett-Packard (HP) is one of the largest technology companies in the world. Founded in 1939, HP employs nearly 88,000 worldwide, supports 540 sales and administrative offices, and distributes to more than 120 countries. HP is a technology solutions provider to consumers, businesses and institutions globally. The company offers IT infrastructure, global services, business and home computing, imaging and printing. The case study reflects the appraisal of HP’s high performers, internal

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    Essay Length: 1,846 Words / 8 Pages
    Submitted: January 22, 2010 By: Victor
  • Cultural Change in International Markets

    Cultural Change in International Markets

    Competitive pressures caused by globalization, deregulation, and discontinuous technological changes seem to have forced many organizations into considering radical change as a way of surviving and growing. A big part of this radical change has to do with accepting and handling cultural differences among other nations. Organizations pursue change to enhance their competitive positions and to grow. Cultural Change Culture changes over time, despite the fact that one of the more important attributes of culture

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    Essay Length: 1,266 Words / 6 Pages
    Submitted: January 23, 2010 By: Monika
  • Uk Bread Market

    Uk Bread Market

    British Bakeries is a part of Rank Hovis, the UK’s largest flour milling business, itself a division of Rank Hovis McDougall or RHM Group One Ltd. The core business of British Bakeries is wrapped sliced bread, both branded and retailer own-label, and it supplies about a third of the UK’s plant bread; approximately 16 million loaves each week. The company also produces speciality bread, rolls and baps and morning goods. There are around 450 different

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    Essay Length: 500 Words / 2 Pages
    Submitted: January 23, 2010 By: Yan
  • Apple Marketing Plan

    Apple Marketing Plan

    Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17

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    Essay Length: 9,684 Words / 39 Pages
    Submitted: January 23, 2010 By: Top
  • The Product Life Cycle (plc) and How It Is Used in Marketing

    The Product Life Cycle (plc) and How It Is Used in Marketing

    The Product Life Cycle (PLC) and how it is used in marketing A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. Introduction Stage In the introduction stage, the firm seeks to build product awareness and develop a market for the product.

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    Essay Length: 412 Words / 2 Pages
    Submitted: January 23, 2010 By: Yan