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Last update: August 18, 2014
  • Changing Role of Marketing

    Changing Role of Marketing

    The Changing Role of Marketing in the Corporation The Changing Role of Marketing in the Corporation Summarised by ONI AKINOLA STREAM 1 MBA 802 ASSIGNMENT INTRODUCTION Over the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated by industry in the form of new organisation types without explicit concern for their underlying theoretical explanation or justification. The purpose of this

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    Essay Length: 394 Words / 2 Pages
    Submitted: November 11, 2009 By: Jessica
  • Current Business Research Project

    Current Business Research Project

    Current Business Research Project According to Howard Shapiro of The Philadelphia Inquirer, a great deal of Americans prefer to work instead of take their vacation time. Harris Interactive, a polling and research group, for the past seven years has examined the trends in unused vacation time for Expedia.com, an internet travel booker. The research showed that employees on the average were saving their vacation time for family emergencies or appointments that crop up. Expedia, along

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    Essay Length: 337 Words / 2 Pages
    Submitted: November 11, 2009 By: Wendy
  • E-Marketing

    E-Marketing

    Fundamental Analysis Fundamental Analysis probes the Balance Sheet, the Income Statement, and the Statement of Sources and Uses of Working Capital. The Balance Sheet is a point in time view of Assets and Liabilities and Shareholder's Equity (derived by subtracting liabilities from assets). The Income Statement shows the results of operations including revenues, less the cost of goods sold, operating expenses, non cash charges, interest expenses, and taxes. The Statement of Sources and Uses of

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    Essay Length: 1,782 Words / 8 Pages
    Submitted: November 11, 2009 By: Artur
  • Bmw Position in Uk Market

    Bmw Position in Uk Market

    The most competitive consumer arena in the business world entails convincing the public to purchase a particular brand of vehicle. The decisions as to which model are a function of income, affordability and personal preferences, wants, needs or desires, however this portion of the equation is rendered moot unless the brand has been sold. More than in any other consumer area, the 'image' of a brand is a selling point that is generally accomplished years,

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    Essay Length: 595 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Simulation: Research Methods for Managerial Decisions

    Simulation: Research Methods for Managerial Decisions

    Simulation: Research Methods for Managerial Decisions Introduction Over a year has past since CoffeeTime entered into the coffee bar market in Mumbai, India. CoffeeTime’s entrance has proven successful with the Mumbai, India outlet reporting profits. As the company moves forward with their business plans in the Indian market, management wants to make sure they are making informed decisions that will be in the best interested of the company such as predicting revenues, introducing new products

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    Essay Length: 1,771 Words / 8 Pages
    Submitted: November 11, 2009 By: July
  • Reliance Marketing Plan for Australia Part-1

    Reliance Marketing Plan for Australia Part-1

    Executive Summary This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in

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    Essay Length: 2,242 Words / 9 Pages
    Submitted: November 11, 2009 By: David
  • Marketing Spotlight: Nike

    Marketing Spotlight: Nike

    Marketing Spotlight: Nike The key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is “To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nike’s strategy has always been to serve the athletes. Nike satisfied its goals by listening to athletes by finding out what they wanted and then providing products that would enhance their performance. Nike established a strong brand

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    Essay Length: 646 Words / 3 Pages
    Submitted: November 11, 2009 By: Andrew
  • Batman Begins Research Paper

    Batman Begins Research Paper

    BATMAN BEGINS Last month I just borrowed an old movie named Batman Begins. It’s not very old, though it was released in 2002. As the others movie I have ever watched, it contains Hero, Mentor, and Shadow. These three characters are always related to the other. Generally, action movie tells about Hero’s Journey. In the movie “Batman Begins”, the Hero decided to become poor people and he travels to Special World to fight for justice

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    Essay Length: 1,445 Words / 6 Pages
    Submitted: November 11, 2009 By: Tasha
  • Imc and Marketing Comparison

    Imc and Marketing Comparison

    IMC and Marketing Comparison In today’s competitive, fast paced world businesses agree that Integrated Marketing Communications (IMC) is vital to success. But what is IMC? This is a question with several answers. It can be defined as: “The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow, 2004). Medill Integrated Marketing

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    Essay Length: 404 Words / 2 Pages
    Submitted: November 11, 2009 By: Edward
  • Marketing Warfare

    Marketing Warfare

    Introduction “…Marketing warfare will provide a strategic model for company survival in the 21st century…” The authors’ main aim in publishing this text was to bring to the forefront the aggressive behaviours displayed in the marketing process of a firm in order to keep their brand and company number one in a competitive industry. In addition, they wanted to show how the principles used in warfare are the same as that used in marketing. As

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    Essay Length: 3,979 Words / 16 Pages
    Submitted: November 12, 2009 By: Mikki
  • Marketing Plan for Business Healthcare Club

    Marketing Plan for Business Healthcare Club

    MARKETING PLAN FOR BUSINESS HEALTHCARE CLUB Table of Contents Page No. Executive Summary 4 „« Marketing Objective 4 „« Mission 5 „« Keys to Success 5 Company Summary 6 „« Services 6 „« Service Description 6 „« Competitive Comparison 6 Situation Analysis 8 „« Market Summary 8 „« Market Demographics 8 „« Market Needs 9 „« Market Trends 9 SWOT Analysis 11 Marketing Strategy 12 „« Mission 12 „« Marketing Objectives 12 „« Financial

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    Essay Length: 2,685 Words / 11 Pages
    Submitted: November 12, 2009 By: Mike
  • Stem Cell Research

    Stem Cell Research

    There is a great dilemma today in our society involving stem cell research. Although research involving stem cells would be incredibly affective in aiding all types of ailments, it is extremely controversial in both our religious and legal systems. The stem cells that would be most helpful come from embryos and in a religious view, this is taking life and wrong. After the 2004 election, the amount of stem cells that the government allowed scientists

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: November 12, 2009 By: Mike
  • Internet Marketing

    Internet Marketing

    Internet Marketing The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given

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    Essay Length: 2,188 Words / 9 Pages
    Submitted: November 12, 2009 By: Edward
  • Beat the Market

    Beat the Market

    http://vwww.investopedia.com/ask/answers/03/100903.asp What does it mean when people say they "beat the market"? How do they know they have done so? -------------------------------------------------------------------------------- "Beating the market" is a difficult phrase to analyze. It can be used to refer to two different situations: 1. An investor, portfolio manager, fund, or other investment specialist produces a better return than the market average. The market average can be calculated in many ways (some of which are shady and used to

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    Essay Length: 5,255 Words / 22 Pages
    Submitted: November 12, 2009 By: Wendy
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals

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    Essay Length: 7,388 Words / 30 Pages
    Submitted: November 12, 2009 By: Vika
  • Capital Punishment Research Paper

    Capital Punishment Research Paper

    Research Project Whenever the word "death penalty" comes up, extremists from both sides of the spectrum begin to wildly express their opinions. One side says deterrence, the other side says there's a potential of executing an innocent man. One says justice, retribution, and punishment, the other side says execution is murder. However, all arguments aside, the best way and the only way to truly make a rational decision about capital punishment is to examine the

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    Essay Length: 1,439 Words / 6 Pages
    Submitted: November 12, 2009 By: Jon
  • Chap 5 - Qualitative Research

    Chap 5 - Qualitative Research

    Chapter 5: Qualitative Research A: Qualitative Research- terms used loosely to refer to research whose findings are not subject to quantification or quantitative analysis. -Quantitative research could be used to examine: attitudes, feelings, and motivations of the heavy user Quantitative Research- used to find statistically significant difference between Heavy and light users. Intuitive understanding- when people can only understand people and they do so through this. -Most significant to managers is the fact that qualitative

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    Essay Length: 1,011 Words / 5 Pages
    Submitted: November 12, 2009 By: Fatih
  • Paper Market Japan

    Paper Market Japan

    Japan Japanese market in the past The japanese economy faced deflation for seven years in the past, until the introduced quantitative easing policy gave rise to economic growth and stability in the country. The, from the policy, resulting low long term interest rates led to more business and private investment, restructuring processes, encouraged economic growth and prevented more deflation. Since 2002 Japans output increased at around two percent annual rate and the country gained high

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    Essay Length: 606 Words / 3 Pages
    Submitted: November 13, 2009 By: Bred
  • The Four P’s of Marketing -Place

    The Four P’s of Marketing -Place

    Marketing strategies must address the place aspect for their product. Place refers to the chains of distribution for a company’s product line. A chain of distribution is any firm or entity involved in getting the product from the manufacturer to the consumer (Perreault, McCarthy, 2004). This paper will summarize an article discussing the chain of distribution for Banana Republic’s new specialty apparel product line, an explanation of how these distribution channels will support the new

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    Essay Length: 709 Words / 3 Pages
    Submitted: November 13, 2009 By: Jon
  • Schwinn Bicycles Marketing Case Analysis

    Schwinn Bicycles Marketing Case Analysis

    1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of “Handmade in the USA.” d. Under new management

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    Essay Length: 824 Words / 4 Pages
    Submitted: November 13, 2009 By: Jack
  • Aids Research

    Aids Research

    This study used content analysis to identify dominant AIDS-HIV themes in the manifest news content of AP, Reuters, AFP, ITAR-TASS, and IPS. A systematic random sample of AIDS-HIV stories disseminated by the five wire services between May 1991 and May 1997 (both months included) was obtained. This decade was selected because several empirical studies of coverage in the 1980s have been conducted; however, few studies examine the 1990s. The decision to examine the print news

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    Essay Length: 739 Words / 3 Pages
    Submitted: November 13, 2009 By: Andrew
  • Marketing Plan for Fitness Center

    Marketing Plan for Fitness Center

    Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care

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    Essay Length: 2,646 Words / 11 Pages
    Submitted: November 13, 2009 By: Vika
  • Article Marketing’s Worth

    Article Marketing’s Worth

    Regular readers of my blogs know I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as

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    Essay Length: 2,395 Words / 10 Pages
    Submitted: November 13, 2009 By: Wendy
  • This Research Paper Explores the Intricacies of Technology, Training and Education as Related to Economic Development.

    This Research Paper Explores the Intricacies of Technology, Training and Education as Related to Economic Development.

    Introduction This Research Paper explores the intricacies of technology, training and education as related to economic development. We will examine the usage of technology to generate economic development and growth and look at how technology can and has impacted our education, training and development both in Jamaica and the Caribbean region. Table of Contents Introduction 2 Table of Contents 3 What is Technology? 4 How Technology fits into the 21st Century Landscape 5 Technology transfer?

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    Essay Length: 411 Words / 2 Pages
    Submitted: November 13, 2009 By: July
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a

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    Essay Length: 1,383 Words / 6 Pages
    Submitted: November 13, 2009 By: Artur

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