Marketing Tools Essays and Term Papers
1,457 Essays on Marketing Tools. Documents 51 - 75 (showing first 1,000 results)
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Hacking Tools
INTRODUCTION The word 'hacker' is used in two different but associated ways: for some, a hacker is merely a computer enthusiast of any kind, who loves working with the beasties for their own sake, as opposed to operating them in order to enrich a company or research project --or to play games. This book uses the word in a more restricted sense: hacking is a recreational and educational sport. It consists of attempting to make
Rating:Essay Length: 3,536 Words / 15 PagesSubmitted: November 10, 2009 -
Accounting and the Stock Market Crash of 1929
Accounting and the Stock Market Crash of 1929 Susan Hart Introduction The 1929 stock market crash is one of the most significant financial crises in the history of the United States. The years following the crash would prove to be ground-breaking for the accounting profession. These years consisted of an increased awareness of the accounting profession and the most extensive changes in financial reporting requirements experienced in the United States. Financial reporting transformed from
Rating:Essay Length: 2,137 Words / 9 PagesSubmitted: November 10, 2009 -
Vodafone Marketing Strategy
Marketing strategy is a key part of overall corporate strategy, which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Vodafone’s marketing first aim in Romania is to retain market leadership on revenue per customer, network quality and customer satisfaction. Also one of their key goals is to recover the first place in terms of number of users and revenue. Vodafone’s strategy is customer focused and product
Rating:Essay Length: 419 Words / 2 PagesSubmitted: November 11, 2009 -
What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?
According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for survival, growth, and profits”. The main purpose of this paper is to inform the reader about some issues and trends that are affecting marketing management and how they have influence organizational planning. The main issues and trends that affect marketing management are environmental problems, income gap, customer dissatisfaction, global competition, environmental deterioration, infrastructure neglect, economic
Rating:Essay Length: 563 Words / 3 PagesSubmitted: November 11, 2009 -
Changing Role of Marketing
The Changing Role of Marketing in the Corporation The Changing Role of Marketing in the Corporation Summarised by ONI AKINOLA STREAM 1 MBA 802 ASSIGNMENT INTRODUCTION Over the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated by industry in the form of new organisation types without explicit concern for their underlying theoretical explanation or justification. The purpose of this
Rating:Essay Length: 394 Words / 2 PagesSubmitted: November 11, 2009 -
E-Marketing
Fundamental Analysis Fundamental Analysis probes the Balance Sheet, the Income Statement, and the Statement of Sources and Uses of Working Capital. The Balance Sheet is a point in time view of Assets and Liabilities and Shareholder's Equity (derived by subtracting liabilities from assets). The Income Statement shows the results of operations including revenues, less the cost of goods sold, operating expenses, non cash charges, interest expenses, and taxes. The Statement of Sources and Uses of
Rating:Essay Length: 1,782 Words / 8 PagesSubmitted: November 11, 2009 -
Bmw Position in Uk Market
The most competitive consumer arena in the business world entails convincing the public to purchase a particular brand of vehicle. The decisions as to which model are a function of income, affordability and personal preferences, wants, needs or desires, however this portion of the equation is rendered moot unless the brand has been sold. More than in any other consumer area, the 'image' of a brand is a selling point that is generally accomplished years,
Rating:Essay Length: 595 Words / 3 PagesSubmitted: November 11, 2009 -
Reliance Marketing Plan for Australia Part-1
Executive Summary This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in
Rating:Essay Length: 2,242 Words / 9 PagesSubmitted: November 11, 2009 -
Marketing Spotlight: Nike
Marketing Spotlight: Nike The key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is “To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nike’s strategy has always been to serve the athletes. Nike satisfied its goals by listening to athletes by finding out what they wanted and then providing products that would enhance their performance. Nike established a strong brand
Rating:Essay Length: 646 Words / 3 PagesSubmitted: November 11, 2009 -
Imc and Marketing Comparison
IMC and Marketing Comparison In today’s competitive, fast paced world businesses agree that Integrated Marketing Communications (IMC) is vital to success. But what is IMC? This is a question with several answers. It can be defined as: “The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow, 2004). Medill Integrated Marketing
Rating:Essay Length: 404 Words / 2 PagesSubmitted: November 11, 2009 -
Marketing Warfare
Introduction “…Marketing warfare will provide a strategic model for company survival in the 21st century…” The authors’ main aim in publishing this text was to bring to the forefront the aggressive behaviours displayed in the marketing process of a firm in order to keep their brand and company number one in a competitive industry. In addition, they wanted to show how the principles used in warfare are the same as that used in marketing. As
Rating:Essay Length: 3,979 Words / 16 PagesSubmitted: November 12, 2009 -
Marketing Plan for Business Healthcare Club
MARKETING PLAN FOR BUSINESS HEALTHCARE CLUB Table of Contents Page No. Executive Summary 4 „« Marketing Objective 4 „« Mission 5 „« Keys to Success 5 Company Summary 6 „« Services 6 „« Service Description 6 „« Competitive Comparison 6 Situation Analysis 8 „« Market Summary 8 „« Market Demographics 8 „« Market Needs 9 „« Market Trends 9 SWOT Analysis 11 Marketing Strategy 12 „« Mission 12 „« Marketing Objectives 12 „« Financial
Rating:Essay Length: 2,685 Words / 11 PagesSubmitted: November 12, 2009 -
Internet Marketing
Internet Marketing The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given
Rating:Essay Length: 2,188 Words / 9 PagesSubmitted: November 12, 2009 -
Tools and Applications for Large-Scale Display Walls
This article extensively describes the workings behind a rather grand endeavor undertaken by a group of professors, scientists, and researchers in the realm of computers. The purpose of this project named The Princeton Scalable Display Wall Project is to break the current bottleneck in computer display resolution power. This project was started in 1998 and set out to come up with a large-format, high resolution display built with inexpensive components. Their first attempt used an
Rating:Essay Length: 450 Words / 2 PagesSubmitted: November 12, 2009 -
Beat the Market
http://vwww.investopedia.com/ask/answers/03/100903.asp What does it mean when people say they "beat the market"? How do they know they have done so? -------------------------------------------------------------------------------- "Beating the market" is a difficult phrase to analyze. It can be used to refer to two different situations: 1. An investor, portfolio manager, fund, or other investment specialist produces a better return than the market average. The market average can be calculated in many ways (some of which are shady and used to
Rating:Essay Length: 5,255 Words / 22 PagesSubmitted: November 12, 2009 -
Nike Marketing Plan
Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals
Rating:Essay Length: 7,388 Words / 30 PagesSubmitted: November 12, 2009 -
Market Research Project - Caddyhome
1. Executive summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this, the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally, the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics, a
Rating:Essay Length: 797 Words / 4 PagesSubmitted: November 12, 2009 -
Marketing Mix Research
Introduction To help firms setup a well around market strategy there are two important components the firms must identify. The two are target marketing and marketing mix, in this report I will focus on marketing mix only. The marketing mix insist firms with the right everything (right product, right price, right promotion, and right place); also known as the four “P”s, when deciding to introduce a product or service. Marketing mix is essential because the
Rating:Essay Length: 1,029 Words / 5 PagesSubmitted: November 12, 2009 -
Paper Market Japan
Japan Japanese market in the past The japanese economy faced deflation for seven years in the past, until the introduced quantitative easing policy gave rise to economic growth and stability in the country. The, from the policy, resulting low long term interest rates led to more business and private investment, restructuring processes, encouraged economic growth and prevented more deflation. Since 2002 Japans output increased at around two percent annual rate and the country gained high
Rating:Essay Length: 606 Words / 3 PagesSubmitted: November 13, 2009 -
The Four P’s of Marketing -Place
Marketing strategies must address the place aspect for their product. Place refers to the chains of distribution for a company’s product line. A chain of distribution is any firm or entity involved in getting the product from the manufacturer to the consumer (Perreault, McCarthy, 2004). This paper will summarize an article discussing the chain of distribution for Banana Republic’s new specialty apparel product line, an explanation of how these distribution channels will support the new
Rating:Essay Length: 709 Words / 3 PagesSubmitted: November 13, 2009 -
Schwinn Bicycles Marketing Case Analysis
1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of “Handmade in the USA.” d. Under new management
Rating:Essay Length: 824 Words / 4 PagesSubmitted: November 13, 2009 -
The Tows Matrix: A Modern Tool for Analysis of the Situation
The TOWS Matrix: A Modern Tool for Analysis of the Situation Today strategy designers are aided by a number of matrices that show the relationships of critical variables, such as the Boston Consulting Group’s business portfolio matrix, which will be discussed later. For many years, the SWOT analysis has been used to identify a company’s strengths, weaknesses, opportunities, and threats. However, this kind of analysis is static and seldom leads t the development of distinct
Rating:Essay Length: 784 Words / 4 PagesSubmitted: November 13, 2009 -
Benchmarking Tool Analysis
Benchmarking Tool Analysis The definition of benchmarking is the process of making comparisons in order to learn from Best Practices. When an organization compares its performance with other similar organizations they can identify those companies that have a comparatively high performance rating. From this an organization can learn how to achieve such a high level of performance. Benchmarking started in the corporate sector when Xerox Corporation realized it was losing a lot of money and
Rating:Essay Length: 1,060 Words / 5 PagesSubmitted: November 13, 2009 -
Marketing Plan for Fitness Center
Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care
Rating:Essay Length: 2,646 Words / 11 PagesSubmitted: November 13, 2009 -
Article Marketing’s Worth
Regular readers of my blogs know I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as
Rating:Essay Length: 2,395 Words / 10 PagesSubmitted: November 13, 2009