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  Mgt 409 - McDonalds in 2017

  McDonalds Team Case Analysis MGT 409 Team 2 Jack Hsu Esther Kilaja Griffin Rigg Jingsi Zhang Danielle Stevens September 25, 2018 According to the “McDonald’s in 2017” case prepared by Jamal Shamsie of Michigan State University and Professor Alan Eisner of Pace University. McDonald’s U.S market share of fast-food burger chains declined from 49.6% in 2014 to 17% in 2016. This demonstrates a collapse of over 65% from the previous market share. To restore their

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  Essay Length: 1,253 Words / 6 Pages

  Submitted: October 25, 2018 By: Danielle Stevens

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