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Last update: June 23, 2014
  • Analysis on Nike

    Analysis on Nike

    Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in 1962. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. Many top Oregon runners began wearing shoes, and the shoe's popularity grew quickly. The company's first self-designed product was based on Bowerman's "waffle" design in which the sole

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    Essay Length: 270 Words / 2 Pages
    Submitted: November 15, 2009 By: Venidikt
  • Colgate Palmolive Case Report

    Colgate Palmolive Case Report

    Colgate-Palmolive (CP), the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product's introduction promised highly profitable returns, it also presented Colgate with a number of challenges including a significant financial investment, fierce competition, manufacturing limitations, and potential cannibalization. After assessing the company’s positioning in the market with the consumers perception

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    Essay Length: 1,302 Words / 6 Pages
    Submitted: November 15, 2009 By: Jack
  • Case Study of Midland Property

    Case Study of Midland Property

    Section Contents Page 1 Executive Summary P.3 2 Organization Background and Competitor Analysis  Background  Mission Statement and Organizational Values  General Environment Analysis  Competitors Analysis  SWOT Analysis  External Analysis:-Porter’s five forces model  Financial Statement Analysis P.4-17 3 Key Issues and Problems P.17-20 4 Recommendations  Short-term  Long-term P.20-22 5 Implementation Plan P.22- 6 Conclusion P. 7 Appendix P. Section 1 Executive Summary In this field project, our study

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    Essay Length: 4,541 Words / 19 Pages
    Submitted: November 15, 2009 By: Wendy
  • Dinky Toys Case Study

    Dinky Toys Case Study

    Dinky Company produces small gadgets with brief economic lives. They have received firm commitments for one of their products in development, with a market life of the next three years. In order to begin production, Dinky must purchase additional machinery and lease additional production facilities. We will use the NPV to determine whether or not initiating production is in the best interest of Dinky Company. Question 1: Calculate Dinky’s weighted average cost of capital using

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    Essay Length: 929 Words / 4 Pages
    Submitted: November 15, 2009 By: David
  • Case 10 Nascar's Racing Teams

    Case 10 Nascar's Racing Teams

    Case 10 NASCAR’s Racing Teams Case Summary In 1998, the NASCAR was 50th anniversary and vary famous at that time. NASCAR is all about racing car, and had become a marketing powerhouse, with races, merchandise, collectible, apparel, gift, accessories, toys and co-marketing tie-ins with Coca Cola which was the huge promotion of the soft drink company had done. As organized sport, NASCAR is unique in that, its drivers are treated like independent constructors rather

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    Essay Length: 1,735 Words / 7 Pages
    Submitted: November 15, 2009 By: Bred
  • The Truth About Angelic Encounters -- a Case Study

    The Truth About Angelic Encounters -- a Case Study

    In recent years, there has been an increased interest in angels. As Christian ministers, it is critical that we have an adequate biblical understanding of angels and be able to utilize discernment when dealing with "angelic encounters." A parishioner at Oak Hill United Methodist Church revealed to her pastors that she had been given the gift of seeing into the spiritual realm. She stated that during the Sunday morning worship services, she often saw two

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    Essay Length: 3,954 Words / 16 Pages
    Submitted: November 16, 2009 By: Top
  • Custom Fabrications - Case Study

    Custom Fabrications - Case Study

    Abstract The abilities of companies to outsource certain processes or tangibles can allow for more efficient and cost effective solutions, however, at times changing the vendors that they outsource to could have substantial impacts on internal process. Therefore, companies must be very careful to make sure when outsourcing that it does not cause more internal turmoil or hidden costs that than benefits which will be more costly in the end. Custom Fabricators Inc - Case

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: November 16, 2009 By: David
  • Explain Judicial Review Using Two Case Examples

    Explain Judicial Review Using Two Case Examples

    Explain Judicial Review using two case examples. As soon as civilizations created constitutions, actions were being called unconstitutional by those who opposed them. In some instances, unconstitutional acts were the subject of revolution, regicide, or as happened in the American political system, the declaration of a Judiciary body. American judicial review can broadly be defined as the power of this such judicial branch of the government to determine whether or not the acts of all

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    Essay Length: 1,729 Words / 7 Pages
    Submitted: November 16, 2009 By: Andrew
  • Foot Locker Case Analysis

    Foot Locker Case Analysis

    Case 13 – Lady Foot Locker 1. Preparation Have a table writer: 2. Analyze and Record Problems and Their Core Elements Time? February 1997 Give outline & introduce discussion: Bill Wyatt, general merchandise manager at Lady Foot Locker, is faced with a decision about launching a campaign with signature products. The campaign should be based on a celebrity endorsement with Rebecca Lobo (most popular baseball player in the WNBA). The collection is intended to be

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    Essay Length: 396 Words / 2 Pages
    Submitted: November 16, 2009 By: Top
  • Investment Decisions Case

    Investment Decisions Case

    Investment Decisions Case Mini-case: Conch Republic Electronics a. Payback period of the project Years Prototype Market Study Equipments Variable Fixed Total cost Sales price Sales Volume Total sales 1 0,000 200,000 15,000,000 6,020,000 3,000,000 24,970,000 250 70,000 17,500,000 2 6,880,000 3,000,000 9,880,000 250 80,000 20,000,000 3 8,600,000 3,000,000 11,600,000 250 100,000 25,000,000 4 7,310,000 3,000,000 10,310,000 250 85,000 21,250,000 5 6,450,000 3,000,000 9,450,000 250 ,000 18,0,000 66,210,000 102,500,000 Payback Period = Costs of project

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    Essay Length: 775 Words / 4 Pages
    Submitted: November 16, 2009 By: Fonta
  • Great Eastern Toys Case

    Great Eastern Toys Case

    Hedge Strategy Recommendation After evaluating the hedging options presented to us by Mr. Wu, I have determined that the most prudent strategy for Great Eastern Toys (GET) in limiting its exchange rate exposure is to short the forward contract. The reasons for this are detailed below. Forward contracts neutralize the risk of DM depreciation by fixing the exchange rate for our DM denominated receivables at HK$4.3535/DM. Option contracts on the other hand provide insurance.

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    Essay Length: 783 Words / 4 Pages
    Submitted: November 17, 2009 By: Jon
  • Case Study-Ben and Jerry’s

    Case Study-Ben and Jerry’s

    1. If I were to design Ben & Jerry’s data warehouse I would use several dimensions of information. The first dimension would consist of the company’s products; ice cream, frozen yogurt or merchandise. The marketing department has to know which products are selling, if Ben & Jerry’s didn’t know that their T-shirts are selling out as soon as they hit the stores, then they wouldn’t be able to take advantage of the opportunity to sell

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    Essay Length: 592 Words / 3 Pages
    Submitted: November 17, 2009 By: Jon
  • Acuscan Inc Case Study

    Acuscan Inc Case Study

    AcuScan, Inc. Case Study I am newly hired Vice President of Organizational Development, and will be responsible for creating the Organizational Development department over the coming year. This company is trying to find a new product based on their technology, a retinal scanning system, because revenues have been dropping. Two members of the management team have suggested a new product for a new market, but the manager of Product Development has refused to cooperate. This

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    Essay Length: 1,930 Words / 8 Pages
    Submitted: November 17, 2009 By: Victor
  • Chicago Value Company Case

    Chicago Value Company Case

    1. Explain the inputs into 1) the net initial investment outlay at year 0, the initial investment $200,000 which include taxes and delivery, and the cost to install the equipment $12,500. The total net cost $212,500. 2) The depreciation tax savings in each year of the projects economic life, this will show how much the tax savings will be depreciated each year using the MACRS method 3) the projects incremental cash flows? This shows the

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    Essay Length: 800 Words / 4 Pages
    Submitted: November 17, 2009 By: Monika
  • Ben and Jerry’s Case Analysis

    Ben and Jerry’s Case Analysis

    Ben & Jerry’s Case Study Company History Ben Cohen and Jerry Greenfield founded Ben & Jerry’s Homemade Ice Cream in 1978. Over the years, Ben & Jerry’s evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering ,000 shares at $10.50 per share exclusively to

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    Essay Length: 343 Words / 2 Pages
    Submitted: November 17, 2009 By: Monika
  • McDonalds and the Hotel Industry Case Study Analysis

    McDonalds and the Hotel Industry Case Study Analysis

    McDonald’s is one of the world’s strongest and most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: November 17, 2009 By: Venidikt
  • Bmw Case Study

    Bmw Case Study

    Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named “Digital Car”. Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal, BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of

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    Essay Length: 349 Words / 2 Pages
    Submitted: November 17, 2009 By: Mike
  • Oticon Case Study

    Oticon Case Study

    Case Study OTICON Today’s knowledge special: spaghetti Knowledge has been recognized as a valuable resource necessary for organizational growth and sustained competitive advantage, especially for organizations competing in uncertain environment. Grant (1996) and Liebeskind (1996) argued that knowledge is an organization’s most valuable resource because it represents intangible assets, operational routines and creative processes that are hard to imitate. This is probably why Oticon focuses so much on knowledge assets and the management. Because it

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    Essay Length: 1,522 Words / 7 Pages
    Submitted: November 17, 2009 By: regina
  • Titans Apparel Case Study

    Titans Apparel Case Study

    Project Plan, Titan Apparel(please change this name) University of Phoenix Project Planning and Implementation CMGT 410 January 11, 2005 Background and Statement of Need The name of this company is Titans Apparel. It is a large clothing manufacturing store with four major branches in Los Angeles, New York, San Francisco, and Miami. The amount of the business that they are accumulating is growing fast, and the current network that they use is not enough

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    Essay Length: 1,966 Words / 8 Pages
    Submitted: November 17, 2009 By: Mike
  • Shanghai Cos Software Company, Ltd Case Study

    Shanghai Cos Software Company, Ltd Case Study

    SCOS Background & Problem Situational Summary: Shanghai COS Shanghai COS Software Company, Ltd. (SCOS) is a relatively new entrant to the subscriber identification module (SIM) card market. As a young and growing company in a high technology market, it must choose how to most effectively concentrate its resources within a market that is both highly competitive and expanding at a phenomenal rate within China (the primary marketplace of SCOS). Shanghai COS is able to compete

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    Essay Length: 4,203 Words / 17 Pages
    Submitted: November 17, 2009 By: Mikki
  • Ikea Case Study

    Ikea Case Study

    IKEA, the famous Sweden furniture retailer, opened its first store in United States in 1985. After ten years diligent practice on advertising and adjusting its products to fit the U.S. furniture market, IKEA were admitted by the U.S. customers and its sales began to increase. It ranked fourteen in 2002. America furniture market was highly fragmented. It consisted of many low-end and high-end retailers. Low-end retailers, e.g. Walmart, offer low price but poor designs and

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    Essay Length: 663 Words / 3 Pages
    Submitted: November 17, 2009 By: Victor
  • Ecton Inc. Case Analysis

    Ecton Inc. Case Analysis

    a. Explain the technology or innovation introduced in the cases. Cannon knew that his compact echo machine, which he carried under his arm by a single handle, would have to perform competitively in a room filled with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart, the

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    Essay Length: 1,606 Words / 7 Pages
    Submitted: November 17, 2009 By: Victor
  • Bmw Case Study

    Bmw Case Study

    Whenever you see the famous white & blue churning logo on any automobile the first thing which strikes your mind is the best Luxury car with quality & performance and it feels really proud to having such a good machine in your garage. BMW (Bavarian Motor Work) is a German based company which was incorporated in 1916, near Munich. Initially it was concentrated on the development and production of the air craft engines but later

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    Essay Length: 640 Words / 3 Pages
    Submitted: November 17, 2009 By: Jon
  • The Road to Hell - a Case Analysis

    The Road to Hell - a Case Analysis

    Before leaving for his new job, John Baker, “an English expatriate and the chief engineer of the Caribbean Bauxite Company of Barracania in the West Indies”, conducted an interview with Matthew Rennalls – a Barracanian and who is also Baker’s assistant and successor. Through the interview, Baker tried to solve a complaint that he has received from Mr. Jackson – one of the European employees who reported that Rennalls had been rude toward him. However,

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    Essay Length: 962 Words / 4 Pages
    Submitted: November 18, 2009 By: Bred
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart is one of the most successful retail stores in America, they gross over $1.15 million in profit in a single year. Wal-Mart has strived to be number one in retail since the first store opened in 1962 in Rogers, Arkansas by Mr. Sam Walton. He had a vision of understanding what consumers wanted out of a retail store. He knew that customers wanted quality items at a discounted price. Before opening his store Sam

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    Essay Length: 1,482 Words / 6 Pages
    Submitted: November 18, 2009 By: Jon

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