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Last update: August 31, 2014
  • Starbucks Case Study

    Starbucks Case Study

    Introduction In this day and age with so many different varieties and types of products I have remained loyal to one: Starbucks. I am going to discuss how I became loyal to this brand and what keeps me loyal today. In a timeline format I will explain the strategies Starbucks has undertaken to maintain and extend its product and appeal to the consumer. I will also explain in my conclusion how the research I have

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: March 17, 2010 By: Mike
  • Case of Aeg

    Case of Aeg

    The Case of AEC The case that it is going to be analyzed is about a company named Aluminum Elements Corporation (AEC). The main persons in this case is the writer named William which is 26 years old and at that time was hired by AEC to be the manager of the customer service support. Also, John an aluminum slitter who was working for the company and the vice-president of the company named George. William

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    Essay Length: 2,550 Words / 11 Pages
    Submitted: March 17, 2010 By: Mike
  • Case Study

    Case Study

    Executive Summary Background Carl Robins, the new campus recruiter for ABC, Inc. recruited several new hires in early April to work for Monica Carrolls, the Operations Supervisor. He scheduled the new hire orientation to take place June 15, with all the new hires working by July. On May 15, Carl was contacted by Monica about the orientation, manuals, drug tests, and other issues, which Carl would coordinate. After Memorial Day, Carl reviewed the files of

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    Essay Length: 1,156 Words / 5 Pages
    Submitted: March 18, 2010 By: Jessica
  • Brinkerhoff International Inc. Case Study

    Brinkerhoff International Inc. Case Study

    MEMORANDUM TO: JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY “BRINKERHOFF INTERNATIONAL INC.” DATE: 11/14/00 CC: HUMAN RESOURCE DIRECTOR OBJECTIVE: After careful review and analysis of the situation and the facts surrounding the company Brinkerhoff International Incorporated (BII), our team has been able to develop a viable course of action to efficiently improve productivity and relations within the organization. PROBLEMS IDENTIFIED: It is apparent through financial records that Rig 1-E by far

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    Essay Length: 1,255 Words / 6 Pages
    Submitted: March 18, 2010 By: Fonta
  • Southwest Airlines Case Analysis

    Southwest Airlines Case Analysis

    Comprehensive Case Analysis Southwest Airlines: WhatЎ¦s Next? April 11, 2000 They Took a Great Idea and Made It Fly Southwest Airlines Company is a domestic airline that provides primarily short-haul, high-frequency, point-point, low-fare service to 53 airports in 52 cities in26 states throughout the United States. Southwest focuses primarily on point-to-point service, providing more direct nonstop routes for short-haul customers and, therefore, minimizing connections, delays and total trip time. The companyЎ¦s average trip length

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    Essay Length: 3,782 Words / 16 Pages
    Submitted: March 18, 2010 By: Wendy
  • L’oreal Case Study

    L’oreal Case Study

    Problem Identification There is a need to find out what product lines should be introduced into the Dutch market under the Garnier name without negatively effecting the current product lines already available under the L’Oreal brand. Recommendation It would be feasible to introduce one of the new Garnier product lines rather then both of them at the same time. Because there is already a strong L’Oreal presence in the Netherlands it would hurt sales more

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    Essay Length: 800 Words / 4 Pages
    Submitted: March 18, 2010 By: Mike
  • Tesco Case Study

    Tesco Case Study

    1. Faktor sukses dari perusahaan “TESCO” : Faktor Pemimpin dan Manusia Tesco Sepanjang perjalanannya, Tesco memiliki beberapa individual yang sangat fenomenal dan dapat mewarnai jiwa dari Tesco sendiri. Individual ini adalah individual yang memiliki kecerdasan, kepemimpinan, keterampilan Inovatif, dan semangat entrepreneurship yang kemudian memang dibutuhkan pada saat mereka memimpin sehingga kelebihan-kelebihan ini dapat dimaksimalkan dengan baik untuk kepentingan dan keberlanjutan perusahaan Tesco. Diantaranya adalah : Jack Cohen, Ian Mac Laurin, Terry Leahy. Fondasi Prinsip Yang

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    Essay Length: 537 Words / 3 Pages
    Submitted: March 18, 2010 By: Fatih
  • Apple Ipod Case Study

    Apple Ipod Case Study

    Executive Summary For the last 31 years, Apple has been providing consumers with computer systems, peripherals and more recently, consumer electronics. The intent of this report is to summarise the marketing elements that have contributed to Apple’s successes as well as its failures. Apple has been in operation since 1976 and had gone through ups and downs in the industry, from good beginnings to a less fruitful period while households implemented the use of Windows-based

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    Essay Length: 1,121 Words / 5 Pages
    Submitted: March 18, 2010 By: Tommy
  • Tesco Stores Ltd Case Study

    Tesco Stores Ltd Case Study

    Tesco Stores Ltd Tesco Coventry Arena At a cost of Ј40 million and constructed within a strict ten month building programme, Coventry’s new prestigious retail development, Arena Park, opened for business on 1st November 2004. Coventry Arena is part of a major regeneration of this area to provide a new football stadium for Coventry City Football Club, a casino, leisure facilities, bus interchange, shopping mall and a retail park. The retail development includes a 140,000sq.ft.

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    Essay Length: 272 Words / 2 Pages
    Submitted: March 18, 2010 By: Wendy
  • Section 3.5: Roger’s Case Study

    Section 3.5: Roger’s Case Study

    Perhaps one of the biggest problems in this case study is that Roger keeps making the assumption that his managers need more training whenever issues with their handling of situations come up. Roger does not consider other possibilities: maybe the managers are happy with one or more working conditions or even each others. It seems Roger hasn’t asked his managers why they aren’t doing their jobs to the best of their abilities. Also, it

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    Essay Length: 431 Words / 2 Pages
    Submitted: March 18, 2010 By: Max
  • Walmart History and Case Study

    Walmart History and Case Study

    Overview When Sam Walton founded the first Wal-Mart in 1962, the idea of bringing in a discount-shopping store into rural America was almost unheard of, except for the local five and dime stores. When Walton noticed that he had a lot of competition from regional discount chains, him and his wife Helen traveled the country to study other new retailing concepts, and were convinced that it was the wave of the future. With Walton's vision,

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    Essay Length: 9,016 Words / 37 Pages
    Submitted: March 18, 2010 By: Yan
  • Barilla Case Study

    Barilla Case Study

    Introduction Along with significant growth in revenue Barilla was increasingly facing challenges with keeping up with fluctuating demand. The export market was growing significantly as much as 20-25% per year in the early 1990s. The strain was being felt at both ends of the supply chain. On the manufacturer’s end there was a strain on plants and equipment to react to changing demand since the plants were always running on a optimized predetermined sequence. At

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    Essay Length: 966 Words / 4 Pages
    Submitted: March 19, 2010 By: Steve
  • Case Study: Let It Pour

    Case Study: Let It Pour

    Case Study: Let it Pour Health care systems have been a major and complex problem from the day they were formed. Hospitals must run efficiently and still maintain the letter of the law. When laws and ethics begin to mix, the recipe reeks of disaster. Lawsuits, rising health care costs, and greedy CEO’s have added to this already volatile concoction. This case study analysis will attempt to resolve one man’s crisis when he is forced

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 19, 2010 By: Jack
  • Ikea Case Study

    Ikea Case Study

    Ikea When Ikea opens a new store people come from hundreds of miles away to be one of the first in the door, people make tents and camp in the parking lot for days. Why does Ikea have the loyal customer base that no other retailer can achieve? People decorate their entire houses, or furnish their businesses in Ikea furnishings. Is it that Ikea offers good quality furnishings at a fair price? Is it that

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    Essay Length: 507 Words / 3 Pages
    Submitted: March 19, 2010 By: Janna
  • Brand Rejuvenation - a Case Study of Sony

    Brand Rejuvenation - a Case Study of Sony

    Brand Rejuvenation - A case study of Sony After a long time, a brand other than Apple is creating a global buzz about the impending launch of one its product. Sony with the launch of PlayStation 3 seems to have stuck a chord with consumers once again after a long hiatus. It was high time that one of the world’s iconic brands started reclaiming its rightful position as the leader of the consumer electronics market.

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    Essay Length: 1,849 Words / 8 Pages
    Submitted: March 19, 2010 By: Anna
  • Case Study Bass Pro Shops

    Case Study Bass Pro Shops

    Case Study: Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. In addition to the Outdoor World store, Bass Pro Shops has over 15 large retail stores in the U.S. It also owns and operates subsidiaries such as Tracker Boats, Big Cedar Lodge, and Redhead. Bass Pro Shops is known for a large selection of hunting, fishing, and other outdoor gear. History Founded by

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    Essay Length: 641 Words / 3 Pages
    Submitted: March 19, 2010 By: Fonta
  • History and Science Behind Mri: Open or Closed Case?

    History and Science Behind Mri: Open or Closed Case?

    History and Science Behind MRI: Open or Closed Case? Magnetic Resonance Imaging (MRI) has been called one of the most comprehensive and efficacious diagnostic imaging modalities in medical history. It became a viable clinical technique in 1982 and during its relatively short lifetime has become the primary imaging modality for investigations of the brain, spinal cord, spine, cancellous bone, and joints. It is widely used for the identification and staging of tumors, investigations of large

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    Essay Length: 2,867 Words / 12 Pages
    Submitted: March 19, 2010 By: Andrew
  • Walmart Case Study

    Walmart Case Study

    In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to

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    Essay Length: 489 Words / 2 Pages
    Submitted: March 19, 2010 By: Jon
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Starbucks Case Analysis Starbucks is a premier coffee provider that has expanded into the retail market and provided specialty coffee products in restaurants, drug stores, and grocery stores world wide. At the end of 2006 the company reported having a total of 12440 stores. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with espresso beverages, a variety of pastries, and coffee-related accessories. In addition to sales through company-operated retail stores, Starbucks

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    Essay Length: 675 Words / 3 Pages
    Submitted: March 20, 2010 By: Jack
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Table Content Starbucks History and Overview -------------------------------------------------------------------------- 1 External Environment -------------------------------------------------------------------------------------- 2 Internal Strengths and Weaknesses ------------------------------------------------------------------- 2 - 3 SWOT Analysis and Recommendations ------------------------------------------------------------- 3 - 4 Corporate-level Strategy ----------------------------------------------------------------------------------- 4 Business-level Strategy ------------------------------------------------------------------------------------- 4 Starbucks Structure and Control System ----------------------------------------------------------------- 5 Starbucks History and Overview Two teachers, Jerry Baldwin and Zev Siegel, and a writer, Gordon Bowker, believed they could form a strong client base in Seattle for the fine coffee market. They

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    Essay Length: 1,383 Words / 6 Pages
    Submitted: March 20, 2010 By: Mike
  • Hr Crisis Management: An Enron Case Study

    Hr Crisis Management: An Enron Case Study

    1. The collapse of Enron has cast revealing light not just on the corruption of business leaders, auditors and politicians but on the appearance of deregulated capitalism as it has emerged from the stock-market bubble. It has highlighted, too, the vulnerability of the broad layers whose pensions are tied up in the savings routine so ingrained in the economy. This failure has affected not only Enron's employees but tens of millions of holders of 401(k)

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    Essay Length: 707 Words / 3 Pages
    Submitted: March 20, 2010 By: Wendy
  • Procter & Gamble Rely Tampons Case Study

    Procter & Gamble Rely Tampons Case Study

    Abstract The purpose of this research paper is that to present the difficulties Procter & Gamble faced in the early 1980Ў¦s due to a correlation between the companyЎ¦s Rely tampon and the disease Toxic Shock Syndrome (TSS). Also, how the company handled the findings before and after new laws were passed by Congress giving the Food and Drug Administration (FDA) the authority to regulate medical devices, which included tampons. Thereafter, I will analyze the ethical

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    Essay Length: 2,227 Words / 9 Pages
    Submitted: March 20, 2010 By: Steve
  • Walmart Case

    Walmart Case

    The purpose of this memo is to discuss what are the Business and IT issues pertaining to the RFID system implementation at Wal-Mart relating to Chapter 11 and 12 and does this signal the failure of the project. The content of this memo contains and describes the strength, weakness, opportunity, threat, and systems specification of the Business and IT at Wal-Mart. Wal-Mart’s strengths are in maintaining a low-cost structure and bringing low prices to

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    Essay Length: 540 Words / 3 Pages
    Submitted: March 20, 2010 By: Steve
  • Ebay Case Study

    Ebay Case Study

    eBay was founded in the San Jose living room of Pierre Omidyar back in September 1995. The basic vision Omidyar had when he founded what became eBay was to create a person to person trading community based on democratic market principles; these principles allowed for a free flow of information, communication and ultimately transaction on tens of millions of items through the Internet. Along with the help of Meg Whitman, a skilled branding manager, and

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    Essay Length: 2,716 Words / 11 Pages
    Submitted: March 20, 2010 By: Wendy
  • Case Study- "confidential Accounts at Swiss Bank Corporation"

    Case Study- "confidential Accounts at Swiss Bank Corporation"

    Ethical principles are essential for the proper and fair conduct of business around the world. In principal, ethical principles can and should dominate any and all decision making, regardless if it occurs during a business transaction. Without ethics, it would be impossible to conduct business and establish the trust necessary between consumers and business entities. Of the many ethical principles that exist, several exist that relate to business ethics. Egoism is defined as the ethical

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    Essay Length: 1,210 Words / 5 Pages
    Submitted: March 20, 2010 By: Stenly

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