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Last update: September 2, 2014
  • Marketing - Bionade Case

    Marketing - Bionade Case

    MARKET SITUATION AND SEGMENTATION In the 1980s, the mature German beer market experienced declining sales due to the emergence of trendy, lifestyle-softdrinks and alcoholic mixed drinks. Especially the small breweries were suffering from this development, such as the Bavarian Peter Brauerei. Thus the company had to come up with a new idea in order to keep the business running. In 1985, the master brewer Dieter Leipold (see attachment A2) started research on an organically brewed

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    Essay Length: 699 Words / 3 Pages
    Submitted: December 7, 2009 By: Edward
  • Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... ________________________________________ For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: December 7, 2009 By: Victor
  • Case Study on Sears

    Case Study on Sears

    SEARS CASE STUDY by Robert A.G. Monks and Nell Minow -------------------------------------------------------------------------------- Introduction The great advantage of publicly held companies is that they bring together capital and managerial expertise, to the benefit of both groups. An investor need not know anything about making or marketing chairs in order to invest in a chair factory. A gifted producer or seller of chairs need not have capital in order to start a business. When it runs well, both

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    Essay Length: 8,831 Words / 36 Pages
    Submitted: December 7, 2009 By: Mikki
  • Ethics Theory - Vicky Case

    Ethics Theory - Vicky Case

    Ethics Theory/ Vicky Green Case Right to be Informed: Since key personnel of other companies are certainly going to face the risk of losing their jobs if they decide to accept the K.I., Koke International, 50 percent raise, then Vicky must consider the key personnel’s right to be informed about the aftermath of such a decision. Wendy McGee, Vicky’s boss, has made it clear to her senior staff members that key personnel of the other

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    Essay Length: 2,722 Words / 11 Pages
    Submitted: December 8, 2009 By: Edward
  • Birch Paper Company Case Study

    Birch Paper Company Case Study

    Case 6-2: Birch Paper Company 1. Which bid should Northern Division accept that is in the best interests of Birch Paper Company? Northern Division should accept the bid of the Thompson division even though the bid from West Paper seems at first to be the best choice. In you calculate out the cost you find that Thompson actually has the lowest costs associated with them. Costs for Thompson are as follows: Linearboard and corrugating medium:

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    Essay Length: 401 Words / 2 Pages
    Submitted: December 8, 2009 By: Top
  • Case Study Ryanair

    Case Study Ryanair

    CASE STUDY 7/01 Ryanair – on-line booking – delayed credit card charge – whether charge activated upon a subsequent transaction – question of disclosure of passenger data The complainant booked an airline ticket from Ryanair, a major �low-cost’ carrier, on the internet using her credit card. However, the charge did not appear on her subsequent credit cards bills. Over ten months later, however, she booked another flight with the same airline. Her next credit card

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    Essay Length: 637 Words / 3 Pages
    Submitted: December 8, 2009 By: Anna
  • Real Estate Appraisal

    Real Estate Appraisal

    Greenvale Apartments Case II Business Memorandum Background Analysis Eastern Bank is in the process of purchasing the mortgage on Greenvale Apartments from Southern Bank, in order to determine the value of the property, an appraisal needed to be done. To that end, two appraisals have been done: (A) Max Victor, and (B) Isabella Romeyn. I have been asked to evaluate the two appraisals and to perform my own appraisal. Appraisal Analysis The three appraisals have

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    Essay Length: 465 Words / 2 Pages
    Submitted: December 8, 2009 By: Tommy
  • Indian Automobile Industry : Maruti Case Study

    Indian Automobile Industry : Maruti Case Study

    MARUTI UDYOG LIMITED – Managing competition successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian

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    Essay Length: 6,981 Words / 28 Pages
    Submitted: December 8, 2009 By: Mike
  • Case Study Review Using Source Tax Documents

    Case Study Review Using Source Tax Documents

    Dr. Tooth, a dentist from Small Town, USA, has been awarded $3,600,000 from a jury verdict due to a former patient spreading a cruel rumor about him, after having a billing disagreement. The rumor destroyed the dentist’s patient base, which caused him financial strain. After the rumor was spread and financial strain set it, the doctor’s health began to suffer. Dr. Tooth then sued the patient for defamation and intentional infliction of emotional distress. Dr.

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    Essay Length: 550 Words / 3 Pages
    Submitted: December 8, 2009 By: Mike
  • Dell Inc. Case Study

    Dell Inc. Case Study

    Brief Background Summary How would you like to take a $1,000 investment to start a company and turn it into 41 billion dollars revenue producing enterprise in just twenty years? I'm sure everyone would, but it became a reality for one man, Michael Dell. Michael Dell is the current CEO of Dell, Inc, one of the largest companies in the world. He started this company back in 1984 with just $1,000 at the age of

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    Essay Length: 1,653 Words / 7 Pages
    Submitted: December 8, 2009 By: Mike
  • Shell Case Analysis

    Shell Case Analysis

    1. INTRODUCTION_________________________________________________________________ Royal Dutch/Shell officially opened an oil extraction facility on June 19, 2003 in Alberta, Canada where an estimated 180billion barrels lie beneath the tar sands. With the plant rolling out less than 200 000 barrels per day at $12 each, the company faces increased competitive pressures and a growing number of uncertainties. At this point in time, the strategic decision must be made of whether to expand capacity in the tar sands and

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    Essay Length: 300 Words / 2 Pages
    Submitted: December 8, 2009 By: Mike
  • Melissa - Good Friend - Case

    Melissa - Good Friend - Case

    My good friend Melissa, who is currently attending GVSU is drinking a lot, more then just socially and I am worried about her. She drinks frequently during the week and gets completely wasted on weekends. I think there are many things that could possibly cause her to be preoccupied with alcohol. First of all, I would say the number one influence on her drinking is peer pressure. In college drinking is considered the “cool”

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    Essay Length: 768 Words / 4 Pages
    Submitted: December 8, 2009 By: Tasha
  • Case Study on Unitedhealth Group

    Case Study on Unitedhealth Group

    With health care insurance being the most popular business in the United States UnitedHealth Group now faces federal investigation for compensating Chief Executive Officer (CEO) William McGuire with option profits profiting $1.6 billion. Many other chief executives are questioning if this types of practice in legal, while others are say that the boards of directors of UnitedHealth Group are too easy at the same time generous. History In 1974, Charter Med Inc. was founded by

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: December 9, 2009 By: Fatih
  • Daewoo Case Study

    Daewoo Case Study

    BACKGROUND In the late 1990s, the leading South Korean car manufacturer, Daewoo Motors (Daewoo), was in deep financial trouble. For the financial year ending 1999-2000, Daewoo generated revenues of $197.8 million and a net loss after tax of $10.43 billion (13.7 trillion won). The company's revenues had dropped by 94% since 1999. The loss reported was also three times higher than that reported in 1999, and was ranked as South Korea's largest ever corporate loss.

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    Essay Length: 9,234 Words / 37 Pages
    Submitted: December 9, 2009 By: Stenly
  • Coca-Cola Case

    Coca-Cola Case

    Coca-Cola Case 2008 Summary Recommending any securities in an attempt to improve a client’s portfolio requires estimating a fair value of the security in question. Currently, the security in question is Coca-Cola at a stock price of $58.19. Estimating the fair value can be assessed in various ways using security pricing models. After conducting an analysis of the security’s fair market price, it is possible to compare the actual price with the estimate determining whether

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    Essay Length: 689 Words / 3 Pages
    Submitted: December 9, 2009 By: Max
  • Mis 7-Eleven Case Study

    Mis 7-Eleven Case Study

    Management Information Systems BUA5MIS Case Study No. 1 - 7 - Eleven Kimberley McGinnes, Shaun Brooks, Rohan Malhotra & Siddhartha Khoba 7 - Eleven Management Information Systems - 7 - Eleven Store Mini Case Overview of 7 - Eleven. 7 - Eleven commenced operation on 11th July 1927 in Dallas Texas and has gone on to be an industry leader for more than 40 years (http://www.rimag.com). Originally the stores operated from 7am to 11pm, a

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    Essay Length: 4,466 Words / 18 Pages
    Submitted: December 9, 2009 By: Fonta
  • Costco Wholesale Case Study

    Costco Wholesale Case Study

    Executive Summary Costco Wholesale is recognized as the largest wholesale club operator in the US. Over the three-year time period of 2002-2004, this company has expanded its membership base while increasing its number of warehouses both in the U.S. and internationally. In 2004 alone, net sales increased 13.1% over the prior year, driven by an increase in comparable sales of 10% and the opening of twenty new warehouses; net income increased for fiscal 2004 by

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    Essay Length: 317 Words / 2 Pages
    Submitted: December 10, 2009 By: Artur
  • Apple Case Analysis

    Apple Case Analysis

    APPLE COMPUTER CASE ANALYSIS After the return of Steve Jobs at Apple Computer many changes happened which finally brought the company back to profitability. However Apple holds a market share of only 3.48 percent among its six strongest competitors. The fact is that today the PC market is a mature market and only the strong survive. In Exhibit 1 is shown how the PC market has been shared among the most valuable players and how

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    Essay Length: 863 Words / 4 Pages
    Submitted: December 10, 2009 By: July
  • Case Study: Ebay

    Case Study: Ebay

    Introduction/Summary eBay is synonymous with internet commerce. The website offers no product, only an e-commerce platform that aligns buyers and sellers. eBay gains it revenue by charging a fee to the seller to post a product, sell the product and merchant fees for the product (if the buyer chooses to use the PayPal option). eBay is based out of San Jose, California and half of their users are outside of the United States. Per the

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    Essay Length: 720 Words / 3 Pages
    Submitted: December 10, 2009 By: Victor
  • Arundel Case Study

    Arundel Case Study

    This case report discussed the financial and business situation of an investment group, Arundel Partners. Arundel partners focused its investments on the sequel rights of that �associated with firms produced by one or more major U.S. movie studios’. As owner of the rights, Arundel could continue or reject the production of sequel. Business The proposal was innovative but at the same time, very risky. According to the case report, �Arundel would purchase the sequel rights

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    Essay Length: 727 Words / 3 Pages
    Submitted: December 10, 2009 By: Mike
  • The Scope of the State's Power in Matters Affecting Health: the Case of Jacobson V. Massachusetts 1905

    The Scope of the State's Power in Matters Affecting Health: the Case of Jacobson V. Massachusetts 1905

    The Scope of the State’s Power in Matters Affecting Health: The Case of Jacobson v. Massachusetts 1905 The federal government does not have the explicit power to regulate public health so it bases its regulations on the federal government's exclusive ability to regulate interstate commerce. As an illustration of this power, there is a famous case - we will call it the fried chicken case - where the federal government was able to end

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    Essay Length: 1,511 Words / 7 Pages
    Submitted: December 10, 2009 By: Mikki
  • Southwest Airlines Case Analysis

    Southwest Airlines Case Analysis

    I. Executive Summary A. Problem Statement Southwest Arilines has been facing direct competition in 9 routes of the intra-Califonia market with United Airlines and their “Shuttle By United.” Shuttle By United was designed to be a high-frequency, low fare, minimal amenity, short-haul flight operation initially serving destinations in California and adjacent states who’s intent wsa to “match Southwest’s strategy.” In the four months since Shuttle By United’s inception competition has been fierce resulteing in Southwest

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    Essay Length: 819 Words / 4 Pages
    Submitted: December 10, 2009 By: Tommy
  • Coral Divers Resort Case Study

    Coral Divers Resort Case Study

    Weakness – 1. No Capital 2. Loss of Profit 3. Competition Core Problem Coral Divers Resort is facing increasing competition, a shift in what vacationers desire, and decreasing revenues. Jonathon Greywell needs to examine his business and decide what course of action to take. ... He could make the resort more family-oriented. ... This strategy, while plausible in the overall business sense, will not benefit Coral Divers Resort. ... A second alternative is to make

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    Essay Length: 526 Words / 3 Pages
    Submitted: December 11, 2009 By: Fatih
  • Nextcard - a Marketing Case Study

    Nextcard - a Marketing Case Study

    Company Overview NextCard was an internet-based provider of consumer credit founded in 1996 with a mission to revolutionize the credit card industry with its online application and approval process. Their product, NextCard Visa, was promoted as the “First True Internet Visa” and was marketed exclusively through the company website. The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer. At

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    Essay Length: 570 Words / 3 Pages
    Submitted: December 11, 2009 By: Mike
  • Arundel Case Study

    Arundel Case Study

    BACKGROUND & PROPOSAL In April of 1992, a movie industry analyst name Mr. David Davis of Paul Kegan Associates, Inc. was approached with an interesting and fresh business idea. The proposal was to create a new investment group, Arundel Partners, that would exist solely for the purpose of purchasing sequel rights to motion pictures produced by major U.S. movie studios. The proposal was unusual in that studios rarely sold rights to sequels prior to 1992,

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    Essay Length: 2,092 Words / 9 Pages
    Submitted: December 11, 2009 By: Jon

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