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Last update: August 19, 2014
  • What Is Case Study Analysis?

    What Is Case Study Analysis?

    What Is Case Study Analysis? A case study presents an account of what happened to a business or industry over a number of years. It chronicles the events that managers had to deal with, such as changes in the competitive environment, and charts the managers' response, which usually involved changing the business- or corporate-level strategy. Cases prove valuable in a course for several reasons. First, cases provide you, the student, with experience of organizational problems

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    Essay Length: 5,330 Words / 22 Pages
    Submitted: November 11, 2009 By: Max
  • Case Study Proton Automobiles

    Case Study Proton Automobiles

    The auto industry in Malaysia is closely linked to the history of Perusahaan Otomobil Nasional Bhd (PROTON). PROTON was incorporated on May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and-other components. Some researchers like, Sim (1979) and Keat and Li (1998) pointed out obstacles to production efficiency in local motor vehicle assembly operations and also in the marketing of automobiles in Malaysia. This includes diseconomy of

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    Essay Length: 411 Words / 2 Pages
    Submitted: November 11, 2009 By: Mikki
  • Reliance Marketing Plan for Australia Part-1

    Reliance Marketing Plan for Australia Part-1

    Executive Summary This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in

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    Essay Length: 2,242 Words / 9 Pages
    Submitted: November 11, 2009 By: David
  • Marketing Spotlight: Nike

    Marketing Spotlight: Nike

    Marketing Spotlight: Nike The key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is “To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nike’s strategy has always been to serve the athletes. Nike satisfied its goals by listening to athletes by finding out what they wanted and then providing products that would enhance their performance. Nike established a strong brand

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    Essay Length: 646 Words / 3 Pages
    Submitted: November 11, 2009 By: Andrew
  • Imc and Marketing Comparison

    Imc and Marketing Comparison

    IMC and Marketing Comparison In today’s competitive, fast paced world businesses agree that Integrated Marketing Communications (IMC) is vital to success. But what is IMC? This is a question with several answers. It can be defined as: “The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow, 2004). Medill Integrated Marketing

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    Essay Length: 404 Words / 2 Pages
    Submitted: November 11, 2009 By: Edward
  • Denso Case Study

    Denso Case Study

    DENSO 1. How has DENSO’s relationship with Toyota affected its international strategy? DENSO was/is part of Toyota’s keiretsu. Toyota has a vertically integrated supply chain, which DENSO is part of. Toyota accounts for over half of DENSO’s business. When Toyota expanded internationally, DENSO had to follow to supply Toyota’s overseas plants. So Toyota initially set DENSO’s international strategy However, DENSO started supplying other automakers with parts. Economies of scale are equally important for parts

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    Essay Length: 609 Words / 3 Pages
    Submitted: November 12, 2009 By: Wendy
  • Tivo Case Study

    Tivo Case Study

    In the TiVo case, Brodie Keast, TiVo’s vice president of marketing and sales is trying to ensure a positive consumption of his relatively new product, the TiVo. TiVo’s marketing team intended to get the idea of TiVo across through catchy communications campaign, with a boldly humorous tone that would help consumers envision how TiVo restored the fun of television. TiVo was founded by two men who left Silicon Graphics, a leading provider of 3D graphics

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    Essay Length: 2,365 Words / 10 Pages
    Submitted: November 12, 2009 By: Artur
  • Marketing Warfare

    Marketing Warfare

    Introduction “…Marketing warfare will provide a strategic model for company survival in the 21st century…” The authors’ main aim in publishing this text was to bring to the forefront the aggressive behaviours displayed in the marketing process of a firm in order to keep their brand and company number one in a competitive industry. In addition, they wanted to show how the principles used in warfare are the same as that used in marketing. As

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    Essay Length: 3,979 Words / 16 Pages
    Submitted: November 12, 2009 By: Mikki
  • Marketing Plan for Business Healthcare Club

    Marketing Plan for Business Healthcare Club

    MARKETING PLAN FOR BUSINESS HEALTHCARE CLUB Table of Contents Page No. Executive Summary 4 „« Marketing Objective 4 „« Mission 5 „« Keys to Success 5 Company Summary 6 „« Services 6 „« Service Description 6 „« Competitive Comparison 6 Situation Analysis 8 „« Market Summary 8 „« Market Demographics 8 „« Market Needs 9 „« Market Trends 9 SWOT Analysis 11 Marketing Strategy 12 „« Mission 12 „« Marketing Objectives 12 „« Financial

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    Essay Length: 2,685 Words / 11 Pages
    Submitted: November 12, 2009 By: Mike
  • Starbucks

    Starbucks

    Starbucks Starbucks began its business in 1971 in Seattle’s Pike Place Market. Today it’s the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, and Latin America. Worldwide, there are approximately 33 million customers that visit a Starbucks coffeehouse each week. Howard Schultz, Chairman and CEO of Starbucks, attributes much of their success to the employees. Schultz found it ironic that for an industry that relies so

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    Essay Length: 1,127 Words / 5 Pages
    Submitted: November 12, 2009 By: Fatih
  • Internet Marketing

    Internet Marketing

    Internet Marketing The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given

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    Essay Length: 2,188 Words / 9 Pages
    Submitted: November 12, 2009 By: Edward
  • Leadership Case Write Up

    Leadership Case Write Up

    Ў§Managers are people who do things right, while leaders are people who do the right thingЎЁ. - Warren Bennis, Ph.D. On Becoming a Leader This expression provides only a small amount of difference, which differentiate leader and manager. Despite the fact these two, at first glance absolutely not corresponding words, refer to various notions (leader is the set of personal traits, and manager may also be the set of traits, but more often it is

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    Essay Length: 2,251 Words / 10 Pages
    Submitted: November 12, 2009 By: David
  • Statute and Case Law Relationship Paper

    Statute and Case Law Relationship Paper

    Statute and Case Law Relationship Paper Florida and Federal Discrimination laws were put in place to prevent discrimination based on race, religion, sex, national origin, physical disability, and age by employers. Discrimination includes bias in hiring, promotion, termination, job assignment, compensation, and various types of harassment in the state of Florida. It is unlawful for supervisors or managers in the workplace to make employment related decisions based on stereotypical assumptions about individuals of a particular

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    Essay Length: 1,006 Words / 5 Pages
    Submitted: November 12, 2009 By: Mikki
  • Debeers - Case

    Debeers - Case

    De Beers: Diamonds are for Asia Strengths: • There are commonalities in diamond perceptions more than differences • Average price of every piece sold was more than twice of US or Europe as size and quality of diamonds is greater. • 1990 help the jewelry industry to develop • Diamond acquisition threshold in China was a house hold income of 250 USD per month. • Expanding group of newly wealthy people, openness to change •

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    Essay Length: 1,661 Words / 7 Pages
    Submitted: November 12, 2009 By: Edward
  • Beat the Market

    Beat the Market

    http://vwww.investopedia.com/ask/answers/03/100903.asp What does it mean when people say they "beat the market"? How do they know they have done so? -------------------------------------------------------------------------------- "Beating the market" is a difficult phrase to analyze. It can be used to refer to two different situations: 1. An investor, portfolio manager, fund, or other investment specialist produces a better return than the market average. The market average can be calculated in many ways (some of which are shady and used to

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    Essay Length: 5,255 Words / 22 Pages
    Submitted: November 12, 2009 By: Wendy
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals

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    Essay Length: 7,388 Words / 30 Pages
    Submitted: November 12, 2009 By: Vika
  • Case Apple Computers, Inc.

    Case Apple Computers, Inc.

    General External Environment Demographic Segment The demographic for Apple computers is finally changing in its favor. While Apple was once a significant rival to IBM and a leader in personal computers, it watched its et share slide as it was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products, but have since began a new aggressive campaign aimed at attracting new

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    Essay Length: 645 Words / 3 Pages
    Submitted: November 12, 2009 By: Steve
  • Market Research Project - Caddyhome

    Market Research Project - Caddyhome

    1. Executive summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this, the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally, the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics, a

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 12, 2009 By: Stenly
  • Ethical Dilemma Case Study

    Ethical Dilemma Case Study

    Ethical Dilemma Case Study Part of my duties at the VA is to update patient information. This is work that we perform mostly as “busy” work. When a patient visits a clinic they are provided with a sheet that asks them if their Name, Address, Phone Number, and Next of Kin information is correct. We have some down time in our office, so this is what we do to fill in the gaps. There

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    Essay Length: 297 Words / 2 Pages
    Submitted: November 12, 2009 By: Monika
  • Force in Some Cases Is Necessary

    Force in Some Cases Is Necessary

    Boulden 1 Carlos Boulden Professor Ensminger English 1302 26 September 2003 The Use of Force: Force in Some Cases is Necessary The use of force is necessary. One should use force when there just is no other way of getting it done. In William Carlos Williams’ “The Use of Force”, a doctor resorts to using force as the final means in getting a diagnosis for his patient’s illness. What he did was not an injustice,

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    Essay Length: 675 Words / 3 Pages
    Submitted: November 12, 2009 By: Top
  • Case Analysis: Federal Express

    Case Analysis: Federal Express

    Case Analysis: Federal Express Introduction Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea, and received a �C’. His professor thought it would never work. Fortunately for Frederick Smith, he didn’t

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    Essay Length: 3,352 Words / 14 Pages
    Submitted: November 12, 2009 By: Victor
  • Fab Sweets Case Study

    Fab Sweets Case Study

    Fab Sweets The main problems that are affecting the company were the high level of labour turnover, below target production rates, high levels of scrap, the employees had little input in the decision making, therefore resulting in low motivation and job satisfaction, and didn’t have enough feedback on there performance. Added to this was the conflict between the supervisors and employees in the production and packing areas, and the grading and payment levels wasn’t satisfactory

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: November 12, 2009 By: Kevin
  • Marketing Mix Research

    Marketing Mix Research

    Introduction To help firms setup a well around market strategy there are two important components the firms must identify. The two are target marketing and marketing mix, in this report I will focus on marketing mix only. The marketing mix insist firms with the right everything (right product, right price, right promotion, and right place); also known as the four “P”s, when deciding to introduce a product or service. Marketing mix is essential because the

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: November 12, 2009 By: Janna
  • Vincent's Cappuccino Express Case Study

    Vincent's Cappuccino Express Case Study

    Vincent’s Cappuccino Express Case Study. a) What factors can be expected to have major impact on the future success of the Cappuccino Express? Classify these factors in the categories of quality, cost, and time. Quality factors Thinking about quality factors, I’d like to break them down into several categories. I don’t know if there are generally accepted definitions for them, so I will call them: appearance factors, product factors and customer experience factors. Let’s talk

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    Essay Length: 1,951 Words / 8 Pages
    Submitted: November 13, 2009 By: Mike
  • Arthur Anderson Case Study

    Arthur Anderson Case Study

    Arthur Anderson Case Study Mission Statement To provide an international clientele with superior public accounting and audit services in a culture of integrity, honesty, accountability and respect; seeking cooperation and growth for our partners and employees, enhanced profession and public value, as well as profitability and endurance for Arthur Anderson. Stakeholders 1.Clients 2.Partners 3.Employees 4.Regulators- Federal Accounting Standards Board 5.Accounting Profession 6.Public Credo We believe our clients deserve uncompromising integrity, accountability and respect. To meet

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    Essay Length: 527 Words / 3 Pages
    Submitted: November 13, 2009 By: Mike

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