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Last update: September 1, 2014
  • Li Ning Marketing Case Study

    Li Ning Marketing Case Study

    In its mission statement, Li-Ning vision is to be Ў§a world's leading brand in the sports goods industry.ЎЁ While it is obvious that Li-Ning has been hugely successful in maintaining its brand image and sales growth in China, I believe that Li-Ning can further improve its market share by positioning themselves differently from the top 2 player in the industry: Nike and Adidas, by exploiting its comparative advantage over these multinational companies. The primary target

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    Essay Length: 567 Words / 3 Pages
    Submitted: December 13, 2009 By: Jack
  • Apple Computer Inc. Case Study

    Apple Computer Inc. Case Study

    Apple Computer Inc. Executive Summery Apple’s main business is in the design, manufacture, and marketing of personal computers and related software worldwide. It also designs, develops, and markets a line of portable digital music players along with related accessories and services, including the online distribution of third-party music and audio books. Prior to 2004 Apple’s earnings were relatively small compared to its two top competitors, Microsoft and Dell. In 2004 the company enjoyed an explosion

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    Essay Length: 693 Words / 3 Pages
    Submitted: December 13, 2009 By: Artur
  • Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike vs Adidas, market and comprehensive competition analysis and case study EXECUTIVE SUMMARY Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous advantages by reducing the transaction time and increasing the level of convenience. As we leap into

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    Essay Length: 675 Words / 3 Pages
    Submitted: December 13, 2009 By: Victor
  • Starbucks Corporation Case Study

    Starbucks Corporation Case Study

    As the largest multinational coffee company in the world, the Starbucks Corporation is arguably a perfect picture of a group-oriented successful business. A corporation of this magnitude is gaining recognition across the globe for the very principals the company was originally built upon. The Starbucks mission statement reflects the company’s growth and eagerness to flourish in the upcoming years. The statement is as follows, “Establish Starbucks as the premier purveyor of the finest coffee in

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    Essay Length: 1,207 Words / 5 Pages
    Submitted: December 13, 2009 By: Victor
  • Learning Team Case Study

    Learning Team Case Study

    Learning Team Case Study Team A selected a situation that Shannon Payne is currently experiencing at her workplace. The problem is with the two-person accounting department where the person in charge has poor interpersonal communication skills and the other member of the accounting department just fills in as-needed. The problem occurred when the company had some problems with the company’s credit card; therefore, causing problems with ordering parts as well as using UPS to ship

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    Essay Length: 1,015 Words / 5 Pages
    Submitted: December 13, 2009 By: Jack
  • Toyota Motor Corporation Case Study

    Toyota Motor Corporation Case Study

    Toyota Motor Corporation operates in the automotive industry worldwide. It engages in the design, manufacture, assembly, and sale of passenger cars, recreational and sport-utility vehicles, minivans and trucks, and related parts and accessories. The company offers hybrid vehicles primarily under the Prius brand, which run on a combination of gasoline and electric power. Its products also comprise conventional engine vehicles, including subcompact and compact cars consisting of Corolla sedan and Yaris brands; mini-vehicles, passenger vehicles,

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    Essay Length: 981 Words / 4 Pages
    Submitted: December 13, 2009 By: Jon
  • Why Do We Study History?

    Why Do We Study History?

    Why do we Study History? People live in the present. They plan for and worry about the future. History, however, is the study of the past. The purpose of historical findings and inquiries is not simply to present facts but to search for an interpretation of the past issues. Historians attempt to find patterns and try to relate through the rigorous study of documents, laws and artifacts left by people decades or centuries ago. It

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    Essay Length: 265 Words / 2 Pages
    Submitted: December 14, 2009 By: Jessica
  • Ben & Jerry's Case Study

    Ben & Jerry's Case Study

    Ben & Jerry's was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact

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    Essay Length: 2,593 Words / 11 Pages
    Submitted: December 14, 2009 By: Steve
  • Ebay Shutdown Case Study

    Ebay Shutdown Case Study

    EBay shutdown its Asian Web sites realizing that China and Japans, fast growing internet auction market was difficult to master. Also, eBay did a terrible job of marketing its services with the intent of becoming the major leader in the Asian auction markets. Moreover, eBay made the same error that most foreign companies did. The company faulted in developing its web site into a consistent Asian template. Ebay thought that its leading brand image would

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    Essay Length: 975 Words / 4 Pages
    Submitted: December 14, 2009 By: regina
  • Case Study Faith Hospital

    Case Study Faith Hospital

    Faith Hospital is in need for some positive changes. As with many health care institutions the need to change to better meet the demands and expectations of our patients and our community is always there. These changes will help Faith hospital become a stronger force within the medical community. And allow our staff to continue to serve and help others live longer and healthier lives for many years to come. This hospital needs to be

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    Essay Length: 1,555 Words / 7 Pages
    Submitted: December 14, 2009 By: Mike
  • Aropostale Inc Case Study

    Aropostale Inc Case Study

    Description of sponsoring firm Aйropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 11 to 18 year-old young women and men. The company provides customers with a focused selection of high-quality, active-oriented, fashion basic merchandise at convincing values. Aйropostale maintains control over its proprietary brands by designing, marketing and selling all of its own merchandise. Aйropostale products are currently purchased only in its stores, on-line thorough its website (www.aeropostale.com) or

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    Essay Length: 1,463 Words / 6 Pages
    Submitted: December 14, 2009 By: Kevin
  • The Ice-Fili Public Limited Case Study

    The Ice-Fili Public Limited Case Study

    Introduction The Ice-Fili Public Limited Company rightly deserves to be considered one of the oldest ice-cream producers in Russia. The Ice-Fili is one of Russia’s most famous and admired companies, both because of its entrepreneurial success and socially progressive vision. In its present form, it was incorporated on the basis of Frozen Products Plant No. 8, which was set up 65 years ago with support from Anastas Mikoyan, a popular and influential political figure. The

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    Essay Length: 574 Words / 3 Pages
    Submitted: December 14, 2009 By: Vika
  • Is Studying Culture Important

    Is Studying Culture Important

    If you see in any given situation only what everybody else can see, you can be said to be so much a representative of your culture than you are a victim of it. (S. I. Hayakawa) From the highest parts of Canada to the lowest plains in Australia cultures vary from country to country, city to city, and region to region. The world with its advancements in technology has become smaller and smaller. We are

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    Essay Length: 430 Words / 2 Pages
    Submitted: December 14, 2009 By: Top
  • How to Study a Case

    How to Study a Case

    HOW TO STUDY A CASE Introduction Remember that learning by the case-study method depends much more on interchange among students than it does upon solitary study. It is a participatory method of learning, and both students and instructor bear a responsibility to the entire class to share their insights and points of view. Careful presentation is not in order to insure a good grade, but rather to prepare to learn and to help others learn

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    Essay Length: 310 Words / 2 Pages
    Submitted: December 14, 2009 By: Steve
  • Case Study Tv Guide

    Case Study Tv Guide

    L.A. Gear is an athletic shoe manufacturer that is struggling in the athletic footwear industry. The company is ranked number three following Nike and Reebok. L.A. Gear is well known to its female customers due to their fashionable shoe line. To be able to gain some ground on the other shoe manufacturers L.A. Gear is going to have to develop a men’s shoe line and capture some of the male buyers. This is not going

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    Essay Length: 1,168 Words / 5 Pages
    Submitted: December 15, 2009 By: David
  • Milgram’s Study of Obedience to Authority

    Milgram’s Study of Obedience to Authority

    Stanley Milgram is a famous psychologist who focused his studies on authority and peoples reaction and obedience to it. His famous experiment and it's results were groundbreaking in psychology, surprising both psychologists and regular people alike. First I will discuss the reason for Milgrims study of obedience to authority. Then I will explain the experiment, its formulation, and its results. Finally I will cover the influence of the experiment on psychology and society. Stanley Milgrim

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    Essay Length: 1,274 Words / 6 Pages
    Submitted: December 15, 2009 By: Victor
  • A Case Study on Wal-Mart Stores Inc

    A Case Study on Wal-Mart Stores Inc

    Wal-Mart: Staying on Top of the Fortune 500 I. Background Last year, Wal-Mart had revenues of $191 billion. Wal-Mart's 2002 sales topped $218 billion, with sales growth at 13.8 %. Its 2002 net income was $ 6.7 billion, a growth of 6 %. Wal-Mart has 1,283,000 employees, as of 2002; a growth of 11.2 % (www.fortune.com). Wal-Mart is the largest retail store in the United States, and is larger than any other retail chain in

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    Essay Length: 9,701 Words / 39 Pages
    Submitted: December 15, 2009 By: Artur
  • Loreal Case Study

    Loreal Case Study

    Strengths: Through direction from Owen Jones and his hard-charging American management style, L’Oreal has gone through a transformation from a European based cosmetics company to a world leader in the cosmetics industry. L’Oreal’s particular skill is to buy local cosmetics brands, give them a facelift, and export them around to world. Their good brand management is about hitting the right audience with the right product, through a very carefully crafted portfolio. Each brand is precisely

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: December 15, 2009 By: David
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart Stores Inc. is the largest retail company in the United States and has been ranked number one on the Fortune 500 Index by Fortune Magazine. Wal-Mart has four parts to their corporate strategy. 1. Dominance in the Retail Market 2. Expansion in the U.S. and International Markets 3. Creation of Positive Brand and Company Recognition 4. Branch Out into New Sectors of Retail Wal-Mart's public affairs strategy must work to make implementation of these

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    Essay Length: 262 Words / 2 Pages
    Submitted: December 15, 2009 By: Tasha
  • The Lovely Bones Study Guide

    The Lovely Bones Study Guide

    Plot summary The novel begins with an anecdote, used as an epigraph, in which Susie recalls her father amusing her as a child by shaking a snow globe with a small penguin inside all by himself. When she worries about the penguin, he says, "Don't worry, Susie. He's got a nice life. He's trapped inside a perfect world." In the opening sentences, Susie introduces herself to us and takes us to the date of her

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: December 15, 2009 By: Mike
  • Charles Schwab Case Study

    Charles Schwab Case Study

    Summary Wall Street brokerage firm Charles Schwab & Company has seen a growth rate at over twenty percent each year. By 1998 the company had at least sixty five hundred employees. Schwab has over six million investor accounts worldwide. Gomez Advisors, a research firm, has ranked Schwab first in a number of key categories, including customer confidence. Analysis Chief Executive, David Pottruck and Schwab are looking into ways to “trim fat” off the firms bottom

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    Essay Length: 564 Words / 3 Pages
    Submitted: December 15, 2009 By: Yan
  • Enron Case Study

    Enron Case Study

    Before filing for bankruptcy in 2001, Enron Corporation was one of the largest integrated natural gas and electricity companies in the world. It marketed natural gas liquids worldwide and operated one of the largest natural gas transmission systems in the world, totaling more than 36,000 miles. It was also one of the largest independent developers and producers of electricity in the world, serving both industrial and emerging markets. Timeline Enron began as Northern Natural Gas

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    Essay Length: 3,443 Words / 14 Pages
    Submitted: December 15, 2009 By: Mike
  • Motorola Inc. Case Study

    Motorola Inc. Case Study

    Motorola Inc. Company overview: Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg, Illinois. Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena. It has a strong global presence with centers in over 70 countries and is named as one of America’s Most Admired

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    Essay Length: 1,329 Words / 6 Pages
    Submitted: December 15, 2009 By: Venidikt
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart Wal-Mart may be the broadest and most powerful company in the history of US business. They were the first company to report one quarter of a trillion dollars in sales. Wal-Mart has incredible power and influence. This superstore is now the model for all types of companies, not just retailers. Their practices set standards for other firms and the nation as a whole. World wide retailers like Wal-Mart have become the most powerful companies

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    Essay Length: 646 Words / 3 Pages
    Submitted: December 15, 2009 By: Mike
  • Onetel Case Study

    Onetel Case Study

    Background One.Tel was launched by Jodee Rich and Brad Keeling in 1995 (Cook, 2001). At first, it looked to get the advantages from deregulation of telecommunication industry by reselling other network’s capacity and making money through stock market speculation. Rich and Keeling tried to increase the company’s shares rather than to profit the company (Cook, 2001). Initially, One.Tel used to develop the culture of strong teamwork and togetherness. There was no hierarchy in the structure

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    Essay Length: 1,630 Words / 7 Pages
    Submitted: December 15, 2009 By: Mikki