Toyota Essays and Term Papers
Last update: August 18, 2014-
Toyota
INTRODUCTION This report investigated Toyota Motor Corporation’s international marketing strategies and shows differentiated approaches of the company. The report studied Toyota Motor Corporation’s PR activities, its inventions such as JIT production system and new Hybrid technology. The aim of this report is to find out main ground of success that Toyota has achieved in last nearly 70 years. Because of the time limitation the researcher has decided to concentrate mostly on car manufacturing site than
Rating:Essay Length: 951 Words / 4 PagesSubmitted: January 8, 2010 -
Toyota Swot Analysis
Strengths New investment by Toyota in factories in the US and China saw 2005 profits rise, against the worldwide motor industry trend. Net profits rose 0.8% to 1.17 trillion yen ($11bn; Ј5.85bn), while sales were 7.3% higher at 18.55 trillion yen. Commentators argue that this is because the company has the right mix of products for the markets that it serves. This is an example of very focused segmentation, targeting and positioning in a number
Rating:Essay Length: 662 Words / 3 PagesSubmitted: January 21, 2010 -
Case Study Analysis - Toyota
Executive Summary Automobile industry is faster growing industry nowadays than other industry. Industry analysis by Porter’s five forces can be said that threat of new entrants is low due to huge capital and cutting-edge technology. Suppliers are weak because they are spread all over the world and cannot easily forward integrate. Buyers are weak due to low demand for non-consumer goods (automobile) and high switching costs; moreover, buyers are not able to backward integrate. Substitutes
Rating:Essay Length: 2,702 Words / 11 PagesSubmitted: January 24, 2010 -
Toyota’s Supply Chain
1.0 Executive Summary The report details the findings on Toyota Motor Corporation’s supply chain management in great description. Areas that will be covered in the report include the supply chain processes of Toyota, supply chain strategies that it adopts and the practical use of drivers that determine the performance of the entire supply chain in terms of responsiveness and efficiency. The supply chain processes and strategies of Toyota are the fundamentals in its daily operations.
Rating:Essay Length: 2,378 Words / 10 PagesSubmitted: January 25, 2010 -
Toyota Motor Corporation - Rising to the Top
TOYOTA MOTOR CORPORATION Rising to the Top Prepared by xxxxxx English Business Writing Student Report Distributed May 3, 2006 Prepared for Drxxxx English Department xxxxx Since it began as a small business created by Sakichi Toyoda in 1926, Toyota has evolved into one of the top automobile manufacturers in the world. “The name Toyota came about in 1936, when protectionist legislation improved prospects for Japanese automakers and Kiichiro Toyoda changed the name when he split
Rating:Essay Length: 1,463 Words / 6 PagesSubmitted: January 26, 2010 -
Seat Problems of Toyota
Seat Problems In early 1992, TMM became the sole source of new Camry wagons with more than 41 seat variations exported over the world. Doug Friesen, manager of assembly for TMM, confronted seat problems resulting in drop of run ratio (production level) and in increase of overtime works, lead- time and off-line vehicle inventory. Assumptions First, reduction of seat variance is not considered as an alternative because Doug is a manager of assembly without control
Rating:Essay Length: 1,274 Words / 6 PagesSubmitted: January 30, 2010 -
Macro Environment Toyota
how the macro environment impacts upon industries 1. Introduction To answer this question, I will use Toyota as an example of an automotible industry within South Africa. An industry can be defined as a group of companies that satisfies a specific customer need. 2. Economic forces Since economic forces can change the health of the economy, they also have a direct impact on the broader industrial competitive environment. The four most important of these forces
Rating:Essay Length: 927 Words / 4 PagesSubmitted: February 8, 2010 -
Toyota
Yoi kangae, yoi shina! that's Toyota-speak for "Good thinking means good products." The slogan is emblazoned on a giant banner hanging across the company's Takaoka assembly plant, an hour outside the city of Nagoya. Plenty of good thinking has gone into the high-tech ballet that's performed here 17 hours a day. Six separate car models -- from the Corolla compact to the new youth-oriented Scion xB -- glide along on a single production line in
Rating:Essay Length: 3,061 Words / 13 PagesSubmitted: February 8, 2010 -
Toyota Manufactoring Case
Executive Summary The production of the new Camry model has introduced new challenges in the Toyota’s Georgetown Plan such as higher labour costs, lost production due to below than projected utilization rates, growing number of inventory in the line, less output per hour, and problems to meet sales agreements at distributions channels. Even though the problem has been attributed to the seat, the management does not know where the source is. Given that at looking
Rating:Essay Length: 792 Words / 4 PagesSubmitted: February 10, 2010 -
Case: Toyota, Ford, Gm, and Volkswagen Вђ“ Some Differing Opinions
1. GM and Ford have quickly pushed the development of large Internet sites to create an environment where suppliers must compete for business. Ford and GM argue that these Internet sites should reduce cost because the negotiations are streamlined. How do you think the suppliers view these sites? Some suppliers, depending on their size might not have the technological infrastructure to participate in the AutoX-change. This will obviously limit their ability to work with theses
Rating:Essay Length: 640 Words / 3 PagesSubmitted: February 11, 2010 -
Toyota Supra
The Toyota Supra is a sports car produced by Toyota Motor Company starting in 1979. The styling of the Toyota Celica Supra was derived from the Toyota Celica. Starting in 1986.5 the Supra (in its third generation, MKIII) became it's own platform and was no longer based on the Celica. In turn, Toyota also stopped using the prefix Celica and just started calling it Supra. [1] The Supra also traces much of its roots back
Rating:Essay Length: 3,828 Words / 16 PagesSubmitted: February 13, 2010 -
Toyota
History Origins in Toyoda Automatic Loom ЎЄ1936 Replica of the Toyota Model AA, the first production model of Toyota in 1936 The story of Toyota Motor Corporation began in September 1933 when Toyoda Automatic Loom created a new division devoted to the production of automobiles. Quickly thereafter, the division produced its first Type A Engine in 1934, which in turn was used for the production of the first Model A1 passenger in May 1935 and
Rating:Essay Length: 1,322 Words / 6 PagesSubmitted: February 13, 2010 -
International Business: Toyota
Company Overview Company Name Toyota Motor Corporation Head Office Toyota, Aichi, Japan Established 1933 by Kiichiro Toyoda Chairman Fujio Cho President Katsuaki Watanabe Revenue USD$173 Billion (2005) Total Number of Employees 285,977 (March 2006) Subsidiaries Toyota Financial Services, Daihatsu Motor Co., Ltd., Hino Motors, Ltd., DENSO, Toyota Industries Industry Automobile manufacturing, Financial services, Biotechnology Products Toyota, Lexus and Scion Slogan Toyota Moving Forward (It’s time to Move Forward) Global position 8th largest organization 2nd largest
Rating:Essay Length: 3,173 Words / 13 PagesSubmitted: February 14, 2010 -
The Toyota Production System
The Toyota Production System Introduction Today, automobile manufacturing is still the world's largest manufacturing activity. Forty years ago, Peter Drucker dubbed it "the industries of industries." After First World War, Henry Ford and General Motors' Alfred Sloan moved world manufacture from centuries of craft production (led by European firms into the age of mass production.) His production innovation was the moving assembling line, which brought together many mass-produced parts to create automobiles. Ford's moving assembly
Rating:Essay Length: 349 Words / 2 PagesSubmitted: February 15, 2010 -
Toyota Marketing
Antigone Essay Antigone is a Greek Tragedy that focuses on Creon the King of Thebes and also the Protagonist of the tragedy and Antigone the woman who defies Creon. Creon is the noble King and his downfall begins with his humanistic beliefs which he deems to be the law and Antigone, the one who defies Creon’s orders based on her beliefs. During the story the fate of Antigone and Creon are the focus as
Rating:Essay Length: 308 Words / 2 PagesSubmitted: February 21, 2010 -
Toyota Marketing Mix 4 P’s
Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and
Rating:Essay Length: 1,060 Words / 5 PagesSubmitted: February 21, 2010 -
Swot Analysis Toyota
Strengths. New investment by Toyota in factories in the US and China saw 2005 profits rise, against the worldwide motor industry trend. Net profits rose 0.8% to 1.17 trillion yen ($11bn; Ј5.85bn), while sales were 7.3% higher at 18.55 trillion yen. Commentators argue that this is because the company has the right mix of products for the markets that it serves. This is an example of very focused segmentation, targeting and positioning in a number
Rating:Essay Length: 699 Words / 3 PagesSubmitted: February 23, 2010 -
Conducting Swot Analysis of Toyota Vietnam
For any company, SWOT analysis is an important and effective tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. Strengths and weaknesses are internal factors. Opportunities and threats are external
Rating:Essay Length: 325 Words / 2 PagesSubmitted: March 2, 2010 -
Toyota
Toyota- There is much that can be learned from the example that Toyota has done to be commonly known as the world’s best auto maker. The company has risen to the top from beginning as a textile machinery manufacturer in a mill town of Koromo (Stewart & Raman, 2007). Toyota is a company that has shown the reason why a long term vision can lead to success. Toyota did not spring up and suddenly become
Rating:Essay Length: 571 Words / 3 PagesSubmitted: March 4, 2010 -
Exporting Toyota Hybrid Prius 1.5- Liter
To : Mr. Fong, Board Of Directors. From : Mr. Lim, International Marketing Manager. Subject : Exporting Toyota Hybrid Prius 1.5- liter to Malaysia Automotive Market. Reference : PP/KC. Date : 19 December 2004 1.0 Introduction 1.1 Objective With the advancement of technology, traditional gasoline car has been slowly replaced by the new and trendy hybrid car. Toyota Prius is the leading hybrid car in the world as 100,000 units have been sold in the
Rating:Essay Length: 2,539 Words / 11 PagesSubmitted: March 6, 2010 -
Toyota Motor Manufacturing
Case Overview Toyota Motor Manufacturing, USA (TMM) is a subsidiary of the Japanese Toyota Motor Corporation (TMC), which TMC was forced to open under political pressure from the US in 1985, to replace the bulk of Japanese imports of the very successful Camry. TMC had to invest heavily in TMM to ensure its success (especially implementing the Toyota Production System for the first out of Japan), mainly in human infrastructure. Top and operations managers were
Rating:Essay Length: 974 Words / 4 PagesSubmitted: March 7, 2010 -
Toyota Motor Corporation Organization Strategies
Contents 1. Toyota Motor Corporation 1.1 Historical Background 1.2 Organizational Structure and Key Players 2. Learning and Reinforcement Concepts 3. Motivation 4. Leadership theories and concepts 5. Influence of power and politics on an organization 6. Strategies for improving organizational communication and work performance Conclusions References 1. Toyota Motor Corporation 1.1 Historical Background Toyota Motor Corporation, or Toyota in short, is a Japanese automaker. It is the world's second largest automaker behind General Motors [http://www.hino.co.jp/e/pressrelease/press.htmhl];
Rating:Essay Length: 2,457 Words / 10 PagesSubmitted: March 16, 2010 -
Quality Control Within the Toyota Automotive Corporation
Toyota 1 Quality Control Within the Toyota Automotive Corporation Toyota 2 In 1960, the Toyota Corporation established quality control guiding principles after creating the document “Request Regarding Inspection.” This document built a process by “pointing out the idea behind inspections was to eliminate the need for inspections.” Because the Toyota Corporation keep higher standards they felt in an ideal world inspection would be unnecessary. The high demand of automobiles in Japan quickly surged, which caused
Rating:Essay Length: 652 Words / 3 PagesSubmitted: March 16, 2010 -
Toyota Motor Corporation
At Toyota Motor Manufacturing in Georgetown, Kentucky, the plant is having a problem with defective seats in its production of Toyota Camry's. The plant has had success in implementing TPS (Toyota Production System), a manufacturing system that was developed in Toyota plants in Japan and was based around the whole concept of “building in quality in the production process and condemned any deviation from value-addition as waste.” Doug Friesen, assembly manager at the plant, was
Rating:Essay Length: 477 Words / 2 PagesSubmitted: March 16, 2010 -
Toyota Prius
Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Competition 4 Leading Suppliers of Cars 4 Current Offerings 5 Prius Target Market/ Segmentation Criteria 5 Demographic 6 Psychographic 6 Geographic 6 Toyota 7 SWOT Analysis 7 Marketing Communication 8 Major Trends 8 Marketing Strategy 8 Communication Mix 9 Marketing Campaign 10 Media Strategy 11 Post Campaign Testing 11 Summary 11 Current Future Environment 12 Appendix Attitudes of Consumers Towards Green Cars (% of respondents),
Rating:Essay Length: 3,231 Words / 13 PagesSubmitted: March 27, 2010