Xm Satellite Radio Market Entry Essays and Term Papers
1,481 Essays on Xm Satellite Radio Market Entry. Documents 1 - 25 (showing first 1,000 results)
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Xm Satellite Radio Case Study
Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998, Robert Acker, director of strategic planning at XM, needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order
Rating:Essay Length: 1,757 Words / 8 PagesSubmitted: November 26, 2009 -
Xm Satellite Radio
Entertainment. We've all got to have it, especially in our cars. We've seen an explosion in the last 3-5 years of audio entertainment products, from portable MP3 players with a fixed amount of storage, to car audio head-units that can play CD-Rs and read mp3s to mobile DVD players. DirecTV, the famous television satellite broadcaster, roared onto the home entertainment scene in the mid 1990s, and has been a successful player in this ever changing
Rating:Essay Length: 5,369 Words / 22 PagesSubmitted: December 18, 2009 -
Side by Side Comparison of Satellite Radio Deals Currently on the Market
Side by Side Comparison of Satellite Radio Deals Currently on the Market Currently there are 2 Major Players in the Satellite Radio Market. The current players are XM Satellite Radio and Sirius Satellite Radio. Below is a comparison to help you decide which one to buy for your car, boat, or home. *Updated Feb 1st, 2006* Comments, Updates or Suggestions should be posted to our new Forum Board Please visit our new BBS Forum.
Rating:Essay Length: 2,211 Words / 9 PagesSubmitted: December 21, 2009 -
Sirius Satellite Radio
SIRIUS SATELLITE RADIO Company Analysis Marketing 495 Dr. Geoffrey L. Gordon Fall 2005 Table of Contents Company Analysis 3-4……History of Company 4-15……What They Do Now 15-28…...Financial Analysis 28-29….Company Strengths & Weaknesses ?….Conclusion Industry Analysis 30-31….Description of Industry 31-34….Critical Success Factors External Environment Analysis ?….External Environment Analysis 35……..Appendices and References SIRIUS SATELLITE RADIO HISTORY (Material for this section came from the SIRIUS website and the SIRIUS 10-K) Have you seen commercials for satellite radio lately
Rating:Essay Length: 765 Words / 4 PagesSubmitted: November 15, 2009 -
What Is Satellite Radio?
Chapter #1-What is Satellite Radio? People all around the world have their favorite radio stations that are preset into car radios, flipping between them driving to and from work, on errands and around town. The only problem is, when traveling too far away from the source station, the signal breaks up and fades into static. Most radio signals can only travel about 30 or 40 miles from their source, in big market areas. Looking
Rating:Essay Length: 503 Words / 3 PagesSubmitted: November 15, 2009 -
Business Proposal for Sirius Satellite Radio Inc
Business Proposal for Sirius Satellite Radio Inc. Joseph Gipson March 1, 2008 Abstract The following is a proposal for Sirius Satellite Radio to gain exclusive rights to Division 1 college football. It examines Sirius' current business model and how this new line of programming could be incorporated in to the existing model. Sirius Satellite Radio offers advertisement free, subscription based, satellite radio service in the United States and Canada. Sirius was founded in 1990 as
Rating:Essay Length: 1,793 Words / 8 PagesSubmitted: November 21, 2009 -
Satellite Radio: Will Howard Stern's Move Make Us Change the Way We Think About Radio?
Satellite Radio: Will Howard Stern's move make us change the way we think about radio? Howard Stern's plan to move to satellite radio in January 2006 marks a major turning point for the radio industry. Not only has Stern brought the possibility of subscribing to satellite radio into the minds of the millions in his audience, he has also gotten more people to start thinking and talking about what really distinguishes satellite radio from
Rating:Essay Length: 1,084 Words / 5 PagesSubmitted: January 26, 2010 -
Internet Market Entry into South Korea
Introduction The basis of this report was to identify a suitable target market that would be best suited to launch Jet.net. On considering many potential candidates, South Korea has been identified as the country to export this service to. The main body will include an analysis of how suitable Jet.net is for the selected market by exploring its existing broadband market and information required for market entry. Market Analysis The broadband market in South Korea
Rating:Essay Length: 2,396 Words / 10 PagesSubmitted: March 20, 2010 -
Sirius Satellite Radio
INTRODUCTION PURPOSE To analyze, from the prospective of Sirius Satellite Radio, the effects that the “merger of equals” between Sirius Satellite Radio and XM Satellite Radio will have upon current subscribers, overall success and profits of the company, and potential market share. COMPANY INTRODUCTION Satellite radio has been changing the way that people listen to music, sports, entertainment and news for nearly a decade. Sirius Satellite Radio offers listeners commercial free programming across the nation.
Rating:Essay Length: 2,687 Words / 11 PagesSubmitted: May 2, 2010 -
Xm Satelite Radio
XM Satellite Radio Case 1. How is XM Satellite Radio differentiating its product from that of Sirius? XM satellite has tried to differentiate itself from Sirius Satellite by providing programming that effectively brings value to its target markets. They have also developed a multitude of receivers to fit every users need or want. XM has also merged their product into other consumer products such as vehicles. In February 2007, XM Radio and Sirius Radio announced
Rating:Essay Length: 882 Words / 4 PagesSubmitted: May 7, 2010 -
Vietnam: Market Entry Decision
SANTHO VLENNERY METTAN SERVICE MARKETING VIETNAM : MARKET ENTRY DECISIONS SERVICE MARKETING “ Vietnam: Market Entry Decisions” Dosen Pengampuh : Prof. V. Henky Supit Oleh : Santho Vlennery Mettan / 8112415023 UNIVERSITAS KATOLIK WIDYA MANDALA PROGRAM PASCASARJANA MAGISTER MANAJEMEN 2016 LATAR BELAKANG Pada tahun 1996 bulan mei, Tiga perusahaan multinasional milik Amerika Serikat mempertimbangkan untuk apakah akan memasuki pasar di negara vietnam atau tidak. Jika iya langkah apa yang akan diambil oleh ketiga perusahaan tersebut.
Rating:Essay Length: 9,683 Words / 39 PagesSubmitted: April 15, 2016 -
The Benefits of Xm Radio
The Benefits of XM Radio Over the years, many people all over have listened to the radio for entertainment and information. Radio supplies news, sports, music, talk, and many other options with great ease. However, since television has become so popular lately, people look to it as an alternative to radio for the previously stated options. The reason for this can be linked to the redundancy that radio has encountered by not offering anything new
Rating:Essay Length: 766 Words / 4 PagesSubmitted: November 15, 2009 -
Xm Radio
1. Summary and Conclusion We believe XM Satellite Radio should offer a subscription-based offering of 50+ channels for $10 per month. XM needs to acquire new customers and we recommend using the $100M launch campaign as described in this report to generate significant customer adoption. 2. Situation Analysis a. Company XM Satellite Radio was founded in 1992 to provide radio entertainment to the via a satellite-based broadcast system. XM is a very early-stage company. Primary
Rating:Essay Length: 1,261 Words / 6 PagesSubmitted: November 16, 2009 -
Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company
1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese
Rating:Essay Length: 1,070 Words / 5 PagesSubmitted: February 11, 2010 -
Xm Radio and Sirius
About Sirius The concept of satellite radio started in 1992, it began with two companies which were DARS (XM satellite radio), and CD Radio( Sirius satellite radio). Sirius formally known as CD Radio spent 1.5 billion dollars for the start up of the company. In February of 2002, Sirius launched its service in four markets, Denver, Houston, Phoenix, and Jackson, Miss. Then the nationwide implementation was completed during the summer of 2002. In the begging
Rating:Essay Length: 622 Words / 3 PagesSubmitted: February 18, 2010 -
Analysis of Xm Radio
The concept started back in 1988 when a group of eight companies, which included Hughes Aircraft Co., McCaw Communications Inc., and Mobile Telecommunications Technologies Inc., went to the FCC for a license for satellite broadcastings of data for telephones, fax, and other similar types of information. However, the FCC ruled that they would only allow one license of such broadcasting to be permitted, forcing the eight companies to form a single venture, to be named
Rating:Essay Length: 5,181 Words / 21 PagesSubmitted: February 18, 2010 -
Five Challenges Facing Entry into the Asian Markets
Five challenges facing entry into the Asian markets PART ONE: RELATIONSHIPS The following part relates to relationships between people. It focuses on the differences in how Western and Asian business people approach relationships, how these relationships are developed and how various cultures have an effect on such relationships. The issues discussed are mainly threefold and are divided into: (1) Guanxi relationships; (2) Individualism, Collectivism and Confucianism; and (3) Westerners in China. 1: Guanxi Relationships Having
Rating:Essay Length: 554 Words / 3 PagesSubmitted: February 27, 2010 -
Xm Company Satellite
SECTION 1: BUSINESS OVERVIEW 1.1 XM COMPANY’S OVERVIEW XM satellite radio was founded in 1992 as a subsidiary of American Mobile Satellite. In1997, XM Satellite Radio obtains the license from Federal Communications Commissionwhich gives XM the first mover advantage to become the pioneer in Satellite radio industry. 1.2 ANALYSIS OF MARKETING ENVIRONMENT 1.2.1 External Analysis 1.2.1.1 Radio Revolution Radio, as a source of information form and a leisure tool, experience a very long evolution from
Rating:Essay Length: 417 Words / 2 PagesSubmitted: May 27, 2010 -
Market Status and Structure Before Ryanair’s Entry
Market status and structure before Ryanair’s entry The current market is a stabilised market, with strong players like British Airways and Aer Lingus. Both airlines established routes in the lucrative Dublin - London markets and tap on profits from this route to finance their other less profitable operations. British Airways, in particular, has been hungry for profits after emerging from losses sustained in the early 1980s due to the high fuel prices and the
Rating:Essay Length: 1,304 Words / 6 PagesSubmitted: June 8, 2010 -
Ups Marketing Plan
Advanced Marketing Management Marketing plan for United Parcel Service Mission Statement: "End-to-end global supply chain provider." Executive Summary: The company analysis shows that UPS is actually positioned as a domestic (U.S.) ground shipping company, instead of being the primary coordinator of the flow of goods, information and funds throughout the entire supply chain on an international basis, as UPS perceives themselves. UPS is the follower in the overnight (express) deliveries segment. Therefore the marketing plan
Rating:Essay Length: 2,237 Words / 9 PagesSubmitted: December 5, 2008 -
Suzuki Motor Company Market Strategy Analysis
Analysis of marketing strategy of Suzuki Motor Company, Ltd. (Suzuki) Company Background: Michio Suzuki founded Suzuki Loom Works, a privately owned loom manufacturing company, in 1909 in Hamamatsu, Japan. In 1952, the company began manufacturing and marketing a 2-cycle, 36 cubic centimeter (cc) motorcycle, which became so popular that in 1954 the company introduced a second motorcycle and changed its name to Suzuki Motor Company, Ltd. (Suzuki).In 1985, American Suzuki opened its automotive division and
Rating:Essay Length: 3,163 Words / 13 PagesSubmitted: December 5, 2008 -
Nike Marketing Strategies and Current Company Status
Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of distress: a global glut of shoes, flat sales in key markets, and declining profits. Moreover, the global brand champ that captured its own winning corporate mindset with the "Just do it" ad slogan has a new pitch, "I can"--to which investors seem
Rating:Essay Length: 726 Words / 3 PagesSubmitted: December 5, 2008 -
1929 Stock Market Crash
The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market's favorite stocks. (1929…) Observers believed
Rating:Essay Length: 1,375 Words / 6 PagesSubmitted: February 16, 2009 -
International Marketing
A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In
Rating:Essay Length: 3,598 Words / 15 PagesSubmitted: March 4, 2009 -
International Marketing
A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order
Rating:Essay Length: 3,008 Words / 13 PagesSubmitted: March 4, 2009