Cadbury Schweppes: A Brief Analysis

TABLE OF CONTENTS

1.0 INTRODUCTION………………………………………………………………..3

1.1 Definition…………………………………………………………………...3

1.2 Purpose…...………………………………………………………………...3

1.3 Sources of Data……………………………………………………………..3

2.0 MISSION STATEMENT……………….………………………………………..4

2.1 Peter Drucker’s Questions………………………………………………….4

3.0 COMPANY ’S PEST ANALYSIS………..…...…………………………………5

3.1 Political……….…………………………………………………………….5

3.2 Economics…………..………………………………………………….…..5

3.3 Social…………………….............................................................................6

3.4 Technological………...…………………………………………………….6

4.0 SWOT ANALYSIS………………………………………………………………6

4.1 Strenghts……………………………………………………………………6

4.2 Weaknesses…………………………………………………………………6

4.3 Opportunities……………………………………………………………….6

4.4 Threats……………………………………………………………………...6

5.0 KEYS TO SUCCESS OF CADBURY SCHWEPPES…………………………..7

6.0 RECOMMENDATIONS………………………………………………………...7

7.0 CONCLUSION …………………………………………………………………..8

8.0 LIST OF REFERENCES.………………………………………………………...9

9.0 BIBLIOGRAPHY………….……………………………………………………..9

10.0 APPENDIX……………………………………………………………………...9

CADBURY SCHWEPPES: A BRIEF ANALYSIS

1.0 INTRODUCTION

Cadbury Schweppes (CS) is one of the biggest international beverage and confectionary companies in the world with a market capitalisation of Ј10 billions. With approximately 200 years of history, Cadbury and Schweppes mergence in 1969 granted themselves the position of one of the 10 Global leaders in Food. The company employs about 55,000 people and its brand are enjoyed in almost every corner of the world. Cadbury Schweppes products are from soft drinks to chocolate bars.

1.1 Definition

An Information System collects, processes, stores, analyses and disseminates information for specific purpose.

. Input

. Processing

. Output

The right kind of Information System must be used in order to improve the company’s performance and assure that they achieve their goals and priorities efficiently.

1.2 Purpose

This report has been prepared for Dr. Uma Mohan. It discusses Cadbury Schweppes Mission Statement and Peter Drucker’s Questions, the importance of the analyse of PEST and SWOT factors. Also the recommendation and importance of the Management of Information System utilised inside Cadbury Schweppes in order to achieve their goals.

1.3 Sources of Data

Information was obtained from a variety of sources. These sources include: textbook information, private and public websites. It was also utilised ‘Cadbury Schweppes: Our business principles’ booklet as the primary resource for this report.

2.0 MISSION STATEMENT

The Company’s Mission Statement provides a clear framework of their strategic intent and how