Cadbury Swot

S.W.O.T

Company Strengths

• Strong brands have a significant amount of trust and loyalty from consumers

• A well balanced portfolio, now includes leading brands across the chocolate, medicated confectionery, sugar and

Company Weaknesses

• Inefficiency in company and product must be addressed

• In the year 2003, company performed bad in Asian market

• Analyst question whether a drink company fits well with a confectionery company

Opportunities

• Integration of Adams creates better potential to cross sell products that are different in a variety of markets

• Distribution channels offer marginal growth in confectionery markets

Company Treats

• The traditional market growth may be limited by the recent healthy eating trends

• Must maintain consumer awareness and loyalty by innovative high quality marketing that supports their brands

Strengths

Cadbury Schweppes is a company with a history that dates back over 200 years. It is one of the biggest confectionery and beverage manufacturers in the world. For these reasons, the company has earned a lot of loyalty and trust from its consumers.

Cadbury has over the years acquired quite a few other companies and because of this reason, is not completely reliant on just chocolate products. Now, with a well balanced portfolio that now includes leading brands across the chocolate, sugar, medicated confectionery and chewing gum segments and the acquisition of Adams; the company has more global presences and better prospect for growth.

Weaknesses

With the large number of acquisition that Cadbury Schweppes has made, a price was to pay. Inefficiencies in company