Case Analysis of Dell Computers

On April 22, 2003

Page 2

2

INDUSTRY ANALYSIS ..............................................................................................................................3

CURRENT STATUS ....................................................................................................................................6

C

URRENT

S

ITUATION

..................................................................................................................................6

Performance...........................................................................................................................................6

Missions, Objectives, and Strategies.................................................................................................7

S

IGNIFICANT

I

SSUES AND

P

ROBLEMS

.......................................................................................................9

ANALYSIS OF STRATEGIC FACTORS ...........................................................................................10

S

TRATEGIC

M

ANAGERS

............................................................................................................................10

Board of Directors ..............................................................................................................................11

Biographies..........................................................................................................................................11

S

TRENGTHS

, W

EAKNESSES

, O

PPORTUNITIES

,

AND

T

HREATS

.............................................................14

Internal Environment..........................................................................................................................14

External Environment.........................................................................................................................23

E

VALUATION OF

S

TRATEGIC

F

ACTORS

..................................................................................................27

Key Factors in Industry Analysis .....................................................................................................27

Key SWOT Factors .............................................................................................................................27

Competitive Position of Organization .............................................................................................28

I

DENTIFICATION OF

S

TRATEGIC

A

LTERNATIVES

..................................................................................29

RECOMMENDATIONS...........................................................................................................................29

I

MPLEMENTATION

.....................................................................................................................................30