Mgt 330 - Coca Cola

RUNNING HEAD: COCA COLA

External/Internal Factors Paper

Adriana Macias

Robert Hart

Shelly Harris

Jesussita Rodriguez-Casso

University of Phoenix

MGT/330

May 22,2007

Coca Cola is a worldwide known company that is very successful. The success of this company is due to the structure and management of how this company has been run. “ In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola.” When Coca-Cola started to become popular a business man named As a Candler bought the beverage from Pemberton and started Coca-Cola on it’s road to success. Candler had the resources to start the Coca-Cola Empire and due to the functions of management as a foundation, it has reached success and remained as one of the biggest companies in the world.

The four functions of management include: planning, management, leading and controlling. Internal factors impacted the PLOC in many different ways. Everything internal and