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Last update: June 23, 2014
  • Coca-Cola Information Management

    Coca-Cola Information Management

    Coca-Cola as we know it is a huge beverage giant. The amount of data compiled by this company is overwhelming. With such a large collection of data the company has created many different programs designed to turn useless data into profit. I would like to discuss one of these programs in order to describe how they gather this information, what type of information they gather, and how this information helps Coca-Cola market its products. In

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    Essay Length: 465 Words / 2 Pages
    Submitted: December 14, 2009 By: Victor
  • Compare and Contrast the Management Theories of Frederick Taylor, Henri Fayol, Elton Mayo and Douglas McGregor. in What Sense(s) Are These Theories Similar And/or Compatible? in What Sense(s) Are These Theories Dissimilar And/or Incompatible? How Would A

    Compare and Contrast the Management Theories of Frederick Taylor, Henri Fayol, Elton Mayo and Douglas McGregor. in What Sense(s) Are These Theories Similar And/or Compatible? in What Sense(s) Are These Theories Dissimilar And/or Incompatible? How Would A

    Compare and contrast the management theories of Frederick Taylor, Henri Fayol, Elton Mayo and Douglas McGregor. In what sense(s) are these theories similar and/or compatible? In what sense(s) are these theories dissimilar and/or incompatible? How would a contingency theorist reconcile the points of dissimilarity and/or incompatibility between these approaches? The twentieth century has brought in a number of management theories which have helped shaped our view of management in the present business environment. These emerging

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    Essay Length: 503 Words / 3 Pages
    Submitted: January 8, 2010 By: Artur
  • Compare and Contrast the Management Theories of Frederick Taylor, Henri Fayol, Elton Mayo and Douglas McGregor. in What Sense(s) Are These Theories Similar And/or Compatible? in What Sense(s) Are These Theories Dissimilar And/or Compatible? How Would a Co

    Compare and Contrast the Management Theories of Frederick Taylor, Henri Fayol, Elton Mayo and Douglas McGregor. in What Sense(s) Are These Theories Similar And/or Compatible? in What Sense(s) Are These Theories Dissimilar And/or Compatible? How Would a Co

    Since the end of the 19th century, when factory manufacturing became widespread and the size of organisations increased, people have been looking for ways to motivate employees and improve productivity. A need for management ideas arise which lead to classical contributors such as Frederick Taylor and Henri Fayol generating management theories such as Taylor’ Scientific Management and Fayol’s Administrative Management. In the late 1920’s and early 1930’s the Hawthorne studies were conducted where Elton Mayo

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    Essay Length: 1,852 Words / 8 Pages
    Submitted: April 2, 2010 By: Stenly
  • Virgin Group and Coca Cola Management Strategies

    Virgin Group and Coca Cola Management Strategies

    Background Information and Challenges of the Virgin Group From 1968 to 2007, Richard Branson leads the Virgin group to become a conglomerate of more than 200 companies with business in music, airlines, rail transport, soft drinks, radio broadcasting and etc. (Grant 2005a:309) The Virgin Group followed many other companies during the 1950 to1980 period in adopting diversification as a mean for corporate growth. The boom of unrelated diversification of the early 1960s and 1970s was

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    Essay Length: 2,829 Words / 12 Pages
    Submitted: April 19, 2010 By: Anna
  • Coca-Cola Company Crisis Management

    Coca-Cola Company Crisis Management

    Introduction Human Resource Planning is a crucial component in human resource management; the company's business strategy determines the content of human resource planning. However, these contents provide a direction to establish the human resource management system, such as promotion programs, education and training programs, reward and motivation programs. Human Resource Planning has been identified as a significant method to develop the skills and talents of individuals, and to achieve the long-term goals in organizations. This

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    Essay Length: 301 Words / 2 Pages
    Submitted: April 26, 2011 By:
  • 5 Principles of Management by Henri Fayol Apllied in Maxis Communications Berhad's General Administrative Management

    5 Principles of Management by Henri Fayol Apllied in Maxis Communications Berhad's General Administrative Management

    1. Division Of Labor • This principle of management simply means specialization increases output by making employees more efficient. • Maxis Communications certainly practices this principle of management as its employees are divided into departments that match their capabilities and expertise in order to produce the most efficient and effective services and products. • It is important that people who have a special talent or ability be placed at the correct department in order to

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: May 1, 2011 By: Shobatawamany
  • 5 Principles of Management by Henri Fayol Apllied in Maxis Communications Berhad'S General Administrative Management

    5 Principles of Management by Henri Fayol Apllied in Maxis Communications Berhad'S General Administrative Management

    2.65 0.48% Wipro's Financial Summary * Balance Sheet Particular MAR'13 (₹ Cr.) MAR'12 (₹ Cr.) YoY %Change EQUITY AND LIABILITIES Share Capital 492.60 491.70 0.18% Share Warrants & Outstandings Total Reserves 23,682.00 23,770.20 --0.37%% Shareholder's Funds 24,229.50 24,352.50 --0.51% Long-Term Borrowings 0.00 0.00 0.00% Secured Loans 50.40 1.00 4940.00% Unsecured Loans 8.60 2,201.20 -99.61% Deferred Tax Assets / Liabilities -62.30 -26.80 132.46% Other Long Term Liabilities 11.80 35.50 -66.76% Long Term Trade Payables 0.00 0.00

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    Essay Length: 1,425 Words / 6 Pages
    Submitted: November 14, 2014 By: mithlesh12350
  • Coca-Cola and It's Evolution

    Coca-Cola and It's Evolution

    The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted

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    Essay Length: 2,129 Words / 9 Pages
    Submitted: January 8, 2009 By: David
  • History of Coca Cola

    History of Coca Cola

    History of Coca Cola Coca Cola a company founded in 1885 by John Pemberton and his partner Frank Robinson has had a historic era in it's growth till 1970 passing through two owners and a number of people, managing it at the top which made Coca Cola what it is today. The company in the early 70's was at its critical stages of losing its pre eminent position as the No.1 cola drink in U.S.A.

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    Essay Length: 471 Words / 2 Pages
    Submitted: March 11, 2009 By: Bred
  • Coca Cola and Its Evolution

    Coca Cola and Its Evolution

    Coca-Cola and its Evolution Essay written by Paul The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by

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    Essay Length: 1,962 Words / 8 Pages
    Submitted: March 11, 2009 By: Bred
  • Coca Cola - Micro Macro Factors

    Coca Cola - Micro Macro Factors

    1.0 Introduction 1.1 Overview of marketing management According to Philip Kotler (2000): "Marketing management has the task of influencing the level, timing, and compositions of demand in a way that will help the organisation achieve its objectives. Marketing management is essentially demand management." "The art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value." Marketing management is essential to an organisation in introducing, promoting,

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    Essay Length: 343 Words / 2 Pages
    Submitted: November 8, 2009 By: Fatih
  • Coca-Cola

    Coca-Cola

    1. Positioning Market Positioning implies to the image that you would like your brand to have in the eyes of a consumer, in relation to all your competition and to determine the segments to target in the market (Belch & Belch 2004, p51). Coca-Cola is well known for their carbonated soft drinks. They have achieved a great deal of success since it first began in 1886 and is now sold in stores, restaurants, vending machines,

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    Essay Length: 643 Words / 3 Pages
    Submitted: November 15, 2009 By: July
  • Coca Cola - Growth, Employment, Business Cycle and Inflation

    Coca Cola - Growth, Employment, Business Cycle and Inflation

    Introduction Fiscal Policy affects The Coca-Cola Company as it does many other businesses. The four components of Fiscal Policy are employment, growth, business cycle and inflation. The following discusses the different aspects of Fiscal Policy as related to The Coca-Cola Company. Employment One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the

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    Essay Length: 1,216 Words / 5 Pages
    Submitted: November 17, 2009 By: Tasha
  • The Foundations of Henri Fayol's Administrative

    The Foundations of Henri Fayol's Administrative

    The foundations of Henri Fayol’s administrative theory Daniel A. Wren David Ross Boyd Professor Emeritus and Curator, Harry W. Bass Business History Collection, University of Oklahoma, Norman, Oklahoma, USA Arthur G. Bedeian Boyd Professor, Louisiana State University, Baton Rouge, Louisiana, USA John D. Breeze Independent Scholar and Business Owner/Manager, Calgary, Alberta, Canada As management historians, we are seldom able to trace the formative thinking of our field’s major contributors, especially its founders. McMahon and Carr

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    Essay Length: 426 Words / 2 Pages
    Submitted: November 19, 2009 By: Jessica
  • Coca Cola Brief History

    Coca Cola Brief History

    HISTORY: There are some major events in the life of the Coca-Cola Company that have an impact on the company today, these include: • 1886: Coca-Cola, the beverage, was first produced by John Pemberton. It was sold at fountains at a Jacobs’s pharmacy, a local pharmacy in Atlanta, for 5 cents a glass. Frank Robinson named the drink Coca-Cola and wrote it in his own unique script, to this day Coca-Cola is written in the

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    Essay Length: 585 Words / 3 Pages
    Submitted: November 20, 2009 By: Jack
  • Coca Cola - Current Marketing Stratgies

    Coca Cola - Current Marketing Stratgies

    Current Marketing Strategies Product Physical Description/Packaging: Coca Cola Classic is a non-alcoholic, carbonated beverage consisting of the following ingredients: carbonated water, high fructose corn syrup, caramel color, phosphoric acid, and caffeine. The exact flavor formulations for Coca Cola are not listed as ingredients on the packaging, because this type of proprietary information is highly valuable and must be protected from competitors (cocacola.com). Coca Cola can be purchased in a variety of unit sizes (see Appendix

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    Essay Length: 642 Words / 3 Pages
    Submitted: November 26, 2009 By: Jon
  • Coca-Cola Vs Pepsi

    Coca-Cola Vs Pepsi

    EXECUTIVE SUMMARY Introduction Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that

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    Essay Length: 910 Words / 4 Pages
    Submitted: November 27, 2009 By: Kevin
  • Coca Cola Crisis Case Study

    Coca Cola Crisis Case Study

    Table of Contents I. INTRODUCTION Page 3 II. CRISIS HITS COKE Page 3 III. COCA COLA’S RESPONSE Page 4 IV. THE AFTER MATH Page 5 V. FINANCIAL CONSEQUENCES Page VI. PUBLIC CONSEQUENCES Page VII. WHAT WAS LEARNT Page IIX. IMPACT ON STAKEHOLDERS Page IX. DECIPHERING THE PR MESSAGE Page X. RECOMMENDATIONS FOR BETTER PR MANAGEMENT Page XI. BIBLIOGRAPHY I. INTRODUCTION The invention of coca-cola originally started as coca-wine by John Pemberton in 1885. After the

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    Essay Length: 1,143 Words / 5 Pages
    Submitted: November 27, 2009 By: Victor
  • History "coca-Cola Enterprises

    History "coca-Cola Enterprises

    Coca-Cola History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The caramel colored ingredients, Coca leaves and kola nuts. Later

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    Essay Length: 4,628 Words / 19 Pages
    Submitted: November 29, 2009 By: Mike
  • The Coca Cola Company: Diversity and a Global Presence

    The Coca Cola Company: Diversity and a Global Presence

    The Coca Cola Company: Diversity and a Global Presence You do the Research: 1. I don’t think that Coke can stay up with changing tastes for non-cola drinks. I believe that Goizueta did have the right idea to develop new products, but Coke fell behind after some embarrassing problems within the company, such as the 1999 contamination scare, their slowing unit growth, ugly class action racial discrimination suit (which result in a $195.2 million settlement

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    Essay Length: 879 Words / 4 Pages
    Submitted: November 29, 2009 By: David
  • Coca-Cola

    Coca-Cola

    ARTICLE ESSAY THEARTICLE “In India, pressures on the water supply created by a Coca-Cola plant have caused wells to dry up. Is it just a politically motivated thirst that has led local people to protest?” was written by Mark Thomas for the February 2, 2004 edition of the New Statesmen. Coca-Cola opened a new manufacturing plant in Plachimada, Kerala, a drought striken area, and pretty much ruined the crops and the scarce clean water supply.

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    Essay Length: 279 Words / 2 Pages
    Submitted: November 29, 2009 By: Bred
  • Coca Cola Vending Machines

    Coca Cola Vending Machines

    Scott Morrow MGT 531 Case #1 1/31/08 Coca-Cola's New Vending Machine Statement of Problem Coca Cola, the world's largest beverage company, has been under a tremendous amount of media scrutiny lately. Word got out that Coke is testing a new vending machine technology that changes price based on weather conditions. It charges a higher price during warmer temperatures and a lower price during colder times. Coke wants to increase its vending machine business with higher

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    Essay Length: 871 Words / 4 Pages
    Submitted: December 1, 2009 By: Tommy
  • Swot Analysis for Coca-Cola

    Swot Analysis for Coca-Cola

    Swot Analysis For Coca-Cola Here we will analyse the strengths, weaknesses, opportunities and threats for Coca-Cola. The strengths and weaknesses will be internal to Coca-cola and the opportunities and threats will be external to Coca-Cola. Strengths Weaknesses • Most recognized brand name in the world • Various types of packaging • Consumer loyalty • Largest market share in the soft drinks market • High sugar and caffeine content • Declining trend in profits •

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    Essay Length: 4,208 Words / 17 Pages
    Submitted: December 1, 2009 By: Tasha
  • Coca Cola Marketing Strategy

    Coca Cola Marketing Strategy

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. 'Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 299 Words / 2 Pages
    Submitted: December 7, 2009 By: Artur
  • Analysing Coca Cola Advert

    Analysing Coca Cola Advert

    Always Coca Cola Coca cola has always fascinated its customers by their brilliant advertisements. Leaflets, T.V ads, and billboards are different kinds of advertisements that Coca Cola Company use to promote their products. Coca cola had carried on a sophisticated plan that made the company thrive for more than 100 years. The company was founded in 1886, and currently its income is greatly more than most developing countries as mentioned by Pendergast. in For God,

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    Essay Length: 1,008 Words / 5 Pages
    Submitted: December 8, 2009 By: Mikki

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