Radio Content Ananlysis

I chose FM 99 WNOR Every Thing That Rocks. This station is broadcast on high definition radio, normal FM at 98.7, and it streams online using Liquid Player from the website fm99.com. It is owned by Saga Communications. The President is Dave Paulus and the program director is Harvey Kojan. Harvey also DJs in the afternoons.

This station plays all types of rock and is actually classified as progressive rock according to their website. I found from a newspaper interview of Harvey that the station as I know it has been around for 38 years. The local news in only reported Monday through Friday during the morning show Tommy and Rumble. Shelley reports the news at 7 am, 8 am and 9 am, and then no news is reported during the rest of the day unless there is a very large news event. The DJs are: Tommy and Rumble, Sonja, Harvey, Shelley Tim Parker, and Chode.

The two times that I chose to listen tothis station were from 6 am till 6:30 am and from 1 am till 130 am. The morning selection did not have any songs played because the morning guys were on. During this time they talked about ‘Stupid News’, their current promotion of “Bite Shelley’s Butt” Rumble’s obsession with Shelley, the traffic report done by Chill and a house commercial stating the call letters and their