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By: Yan • Essay • 377 Words • January 12, 2010 • 852 Views
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Angel Newton, full time student at an Online University. Works full time as an Unix Operator. Senior scheduled to graduate in 2007...
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JetBlue, formerly known as “New Air” (Answers.com Business & Finance, 2007) an airline established in 1999 by David G. Neeleman, is well known for its discount flights and amiable or attractive advantages or perks such as “leather seats, satellite TV, satellite radio, and movies” (Answers.com Business & Finance, 2007) The airport itself has four major ports from which its flights depart and arrive: New York, Boston, Washington, DC and Los Angeles.
Although JetBlue has had its share of airline troubles, such as an emergency landing on September 21, 2005, fuel inflicted costs in 2005 and consequential lower than expected returns in 2006, as well as accusations of racial profiling in 2007, etc., its greatest dilemma was in February 2007, when “a JetBlue flight headed for cancъn, Mexico was stranded on the tarmac for nearly nine hours as icing problems kept the plane from departing.” (Answers.com Business & Finance, 2007) The repercussion of this action was that, at minimum, nine other flights were standard for a period of no less than eight hours. In conjunction with the mentioned actions, many of their passengers were scheduled for substitute flights which had also been cancelled. Even five