Sweet Af Cookies - a Feasibility Study

SWEET AF

A Feasibility Study

Submitted to the Faculty of the

College of Business and Accountancy

University of St. La Salle-Bacolod City

In Partial Fulfillment

Of the Requirements

For the Course Inquiries, Investigations, and Immersion

Canal, Miles Geny

Chua, Elijah Nathaniel

Delearna, Sofia

Delfin, Melrose

Demaisip, Lei Angelica

Tad-y, Arianne

Tambasen, Jennel

ABM-K

Sumbitted to

Sir Raymund Malapitan

March 2018

Chapter 1

INTRODUCTION

Background of the Study

The first cookies were produced by accident. Cooks used a small amount of cake batter to test their oven temperature before baking an out-sized cake. Cookies are most often categorized by method of preparation – drop, molded, pressed, refrigerated, bar and rolled. Their dominant ingredient, such as nut cookies, fruit cookies or chocolate cookies, can also classify them. Whether gourmet, soft or bite-sized cookies, new categories are always cropping up as the American appetite for cookies continues to grow. In addition, the Dutch first popularized cookies in the United States. The British took interest to them in the 19th century, assimilating them into their daily tea service and calling them biscuits or sweet buns, as they do in Scotland. In earlier American cookbooks, cookies were given no space of their own but were listed at the end of the cake chapter. They were by such names as Jumbles, Plunkets, and Cry Babies (thekitchenproject.com).

        Unique and one of a kind cookies are what we offer. For this brand perception that we formalize we would like to linger the interest of the buyers and also the consumer with our version of cookies. We would like to introduce varieties of flavors that consumers that would not normally taste with the following flavors that we would like to sell. This study provides information regarding investment opportunities for setting up mini food stalls with unique product, like our cookies which are not offered by other food stalls in the area. This is a dessert type of product which is new and affordable to the customers. This study is about establishing a business that is beneficial to students. Since Sweet AF aims to have a maximum profit, and will focus its business on USLS-IS, Liceo students 12,657 and 576 staffs, which will be a big factor because of the population of the school and will be dominant in the market.

With that as a goal, we make this product proposal for the purpose that we want to serve our valued customers in a new product dishes that we give them a healthy food that will be enjoyed not only by the youths but also by the adults. Promoting a healthy and convenient way of eating by introducing this cookie to the public consumers would also benefit not just the  consumers with its health nutrition content it have but also helps the Filipino farming industry as well.

Statement of the Problem

        This study intends to determine the feasibility of operating a Cookie Business for the target market within University of St. La Salle.

Furthermore, this study aims to answer the following questions.

1. How much capital and financing needed for building the business?
2. What marketing strategy will the business apply in order to generate profit?
3. What are the things to consider in operating the business?
4. What could be the possible challenges the business will encounter?
5. How will the financial resources be managed to achieve profitability?
6. What recommendation will be appropriate for this study?

Scope and Limitations

This study intends to find out the feasibility of operating a Cookie Business in University of St. La Salle – Bacolod City. Even so, this study consider certain limitations with regards to assessments and conventions the researches have attained.

The proposed business will focus on the restriction of management, operation, financial, and marketing aspects of the study. The information of the study will be based on the data that will be gathered from January 2018 – March 2018, the duration of the said study. The result of this study shall only be applicable in University of St. La Salle – Bacolod City.