Swot for Apple Computer

SWOT SUMMARY

I). Strengths-Apple Computers strong brand name helps them in the personal computer industry. They also have a loyal group of customers that advocate the brand and also show loyalty to most all of Apple Computer products. Also, with the continued success of the iPod and iTunes for both Apple and Windows users Apple Computers growth should continue. These products have helped Apple Computers reach costumers that they may not have had otherwise and with newer versions of the iMac, iBook and Powerbook coming out their market share should continue to steadily grow.

II). Weaknesses-Apples market share is under 10 percent in both the desk top market as well as the portable market. The company is constantly aiming to convert Microsoft customers to Apple. It must find a way to compete with the likes of Dell and Gateway.

III). Opportunities-Apple has now switched its focus to the home consumer market with it development of products such as iPod, iTunes, iDVD, iPhoto, and iMovie. The growth now seems to be aimed at the horizontal market, which is consumers and the other large segment they are aiming for is content