Teratech Benchmarking

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TeraTech Benchmarking

MBA570

University of Phoenix

Generic Benchmarking Worksheet

Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.

Response to Task A:

Contributor:

The dissatisfaction and increased competition in CRM slowed down TeraTech’s growth near the end of the year. The company needed additional sources in order to continue to grow and have exceptional business results. The company decided that to keep cost to a minimum they will not increase staff, but keep the present staff that they have. TeraTech senior management has a concern that the necessary teams may lack the skills required to develop and support an analytical product. The sales teams are optimistic about selling an analytical product to the customer and believe that the customer will consider the purchase of an existing product over one of the competitor’s product.

Contributor:

Opportunities exist for TeraTech to address stakeholder issues and concerns that would allow the company to develop CRM tool that will put them at the forefront of the competition, engage customers and increase sales.

Contributor:

To stay ahead of change, create a customer and remain profitable TeraTech will develop a new product and provide quality service for all customers.

Contributor:

TeraTech is considering introducing an innovative CRM software solution to the marketplace. TeraTech’s growth has been on a downward descent, but this new product may be a way to increase profits and growth, despite lowered customer satisfaction and limited resources.

Contributor:

TeraTech can expand profits and achieve double-digit growth by generating a renewed focus on customer relations management developing new technical solutions that offer modeling and analytics while integrating all aspects of the business.

Topic A: Examine Strategies to Engage Internal Stakeholders in New Product Development

Response to Topic A:

Motorola (successful)

Motorola has been the leader of wireless and broadband communications since 1928. Motorola is committed to helping their customers get and stay connected seamlessly to other people. Motorola is a Fortune 100 company with global presence and impact. Motorola’s sales in 2006 were $42.9 billion (Laufer, 2002). Motorola’s products and technologies benefit society by making things smarter and life better for people around the world. Motorola is dedicated to operating ethically, and by protecting the environment (Laufer, 2002). Motorola support communities where they do business. The company stands behind their code of business conducts, which is based on their value of doing the right thing.

The goal of the Motorola’s CEO is to make Motorola a desirable company to work for and a to do business with and the way this is accomplished is by inclusion. The CEO incorporates diversity in the day-to-day business, and this is the core of the company’s survival. As a global company, Motorola not only embraces and values diverse individuals, opinions, cultures and abilities, but they actively seek them (Laufer, 2002). The unique perspectives and experiences of Motorola’s employees have enabled Motorola to pioneer so many innovative products and technologies and remain profitable (Laufer, 2002).

Motorola is also focused on cultivating an inclusive environment where everyone can learn from one another and leverage diversity as a competitive advantage. It starts with recruiting and retaining diverse talent. Motorola is constantly looking for new ways to leverage their globally diverse organization. This includes building on internal programs and diversity councils, serving under-represented consumer markets and being partners with diverse suppliers.

TeraTech is under tremendous economic pressure to perform. If TeraTech wants to attract and hold on to employees, the company will want to consider practices similar to those found at Motorola, practices that will suggest that values of excellence and innovation are essential to the achieving the company’s ability to develop a profitable new product.

Harrah’s