Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 1,261 - 1,290
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Barbie Doll - 4ps
Variety Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959, Barbie has grown into a global cultural phenomena. From just one female doll, the Barbie family has grown and includes over 38 friends and relatives. There are now dolls that represent multiple ethnicities, males, different age groups, different abilities, different lifestyles, etc. All totaled, there are now over one hundred and fifty different dolls under the
Rating:Essay Length: 1,006 Words / 5 PagesSubmitted: December 1, 2009 -
Barbie to Tout Mass Appeal
Like most Americans, Barbie, it seems, is a cross-channel shopper. On the 3-inch heels of the fashion doll's partnership with MAC Cosmetics, Barbie has aligned herself with girls' cosmetics maker Bonne Bell to create a beauty collection slated for the mass and midtier markets next year. "It will be a girl-focused initiative that will bring fun to the cosmetics category," said Richard Dickson, senior vice president of marketing, media and entertainment, worldwide, for Mattel Brands,
Rating:Essay Length: 357 Words / 2 PagesSubmitted: November 26, 2009 -
Barbie: The American Girl Goes Global
Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture, barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is
Rating:Essay Length: 308 Words / 2 PagesSubmitted: December 8, 2009 -
Barbie: The American Girl Goes Global
Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture, barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is
Rating:Essay Length: 315 Words / 2 PagesSubmitted: January 10, 2010 -
Barbie: The American Girl Goes Global
Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture, barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is
Rating:Essay Length: 662 Words / 3 PagesSubmitted: January 28, 2010 -
Barbie: The American Girl Goes Global
Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture, barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is
Rating:Essay Length: 308 Words / 2 PagesSubmitted: March 20, 2010 -
Barbie: The American Girl Goes Global
Barbie: The American Girl Goes Global 1. Describe Mattel's global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture, barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl's reality is
Rating:Essay Length: 309 Words / 2 PagesSubmitted: May 4, 2010 -
Barco Projection System
BARCO PROJECTION SYSTEM NAME-TANVI NANDA STUDENT NUMBER -1002931358 Barco Projection System was the second largest division of Barco N.V. that had 350 employees and a turnover of $35million in 1988.This represented 23% of Barco N.V.’s turnover. Through 1980’s, the company’s strategy compromised of 3 main goals. The goals were becoming a leader of niche markets, a strong commitment to R&D and to expand its international presence in sales, product development and production. This is an
Rating:Essay Length: 2,293 Words / 10 PagesSubmitted: May 29, 2017 -
Barco Projection Systems
BARCO PROJECTION SYSTEMS (A).Worldwide Niche Marketing Harvard Business SchoolRev. April 25, 1996 1. What product development strategy would you recommend? Which product(s) should the company pursue? Which should phase out? BPS is threatened by Sony introduction of the 1270 projector that has a better performance and much lower price than BPS projectors. BPS could lose as much as 75% of its 1990 forecasted profits, from 30% to 60% market share loss in the graphics segments,
Rating:Essay Length: 1,197 Words / 5 PagesSubmitted: December 31, 2009 -
Barco Projection Systems Cases Analysis
Company Background Barco N.V. began in 1934 as a producer of radio broadcast receivers. In 1984, Barco came up with its first TV receiver and since then it was a big a part of its sales. The company was very well known for its strong R&D and product quality. Between the years 1950 to 1977, the company grew very rapidly and expanded the business into broadcast monitors and professional video equipment. At the end of
Rating:Essay Length: 473 Words / 2 PagesSubmitted: February 24, 2016 -
Barco’s Competitive Advantages
Barco’s Competitive Advantages: - Technological Advantage: Barco has always been the product leader in its chosen target segments. In the niche product division of Data and Graphics projectors, Barco always had the highest product specifications vis-à-vis its competitors. - Product Portfolio: Within the premium projector market, Barco has placed differentiated products to suit customer needs. The BD600 is designed and priced for the Data segment, whereas the BG400 has superior specifications for graphics segment. -
Rating:Essay Length: 675 Words / 3 PagesSubmitted: March 6, 2015 -
Bargaining Simulation
The collective agreement bargaining simulation was a success. Factors within our control, such as thorough research and creative strategies, to factors outside our control, such as personalities of opposing members and their knowledge of the issues discussed contributed to the overall success. Frankly, we were amazed at our ability to solve arguments and work under pressure; however, there were some areas where we could have handled better. Overall, the interaction between management and union
Rating:Essay Length: 1,022 Words / 5 PagesSubmitted: December 17, 2009 -
Barilla
What can be detrimental/harmful to a supply chain that is surrounded by the bullwhip effect is that its demand information is distorted all along the chain. This distorted demand data/information can result in tremendous inefficiencies. Due to high demand uncertainties, inventory tends to be stocked at every stage of the supply chain process. The Director of logistics eve mentioned that : “The way we operate now it’s nearly impossible to anticipate demand swings, so we
Rating:Essay Length: 491 Words / 2 PagesSubmitted: December 10, 2009 -
Barilla Case Study
Introduction Along with significant growth in revenue Barilla was increasingly facing challenges with keeping up with fluctuating demand. The export market was growing significantly as much as 20-25% per year in the early 1990s. The strain was being felt at both ends of the supply chain. On the manufacturer’s end there was a strain on plants and equipment to react to changing demand since the plants were always running on a optimized predetermined sequence. At
Rating:Essay Length: 966 Words / 4 PagesSubmitted: March 19, 2010 -
Barilla Case Study
BARILLA CASE STUDY Causes that led to the JITD idea: * Fluctuating demands from the retailers and the burden it caused on the company’s manufacturing and distribution system. The problem with the fluctuating demand is during the period of high demand the manufacturer should have the capability to increase the supplies else the backlog will increase. On the other hand when the demand decreases it will be expensive to store the excess inventory. A problem
Rating:Essay Length: 432 Words / 2 PagesSubmitted: February 22, 2016 -
Barilla Case Study
What is causing the distributor’s order pattern to look this way? * 预测 产品包装规格、类型 信息 订货方式？ 促销 * 系统缺乏柔性 生产设备调整慢 提前期较长 运输折扣 数量折扣 促销行为 没有最大或最小的订货量 产品分散 订货提前期长 客户服务率低 ________________ Barilla is currently experiencing a high rate of fluctuation in the demand generated from their customer. There are multiple underlying factors that contribute to this sporadic demand pattern. * Too many kinds of products Dry products were offered in about 800 different packages SKUs. Pasta was
Rating:Essay Length: 500 Words / 2 PagesSubmitted: February 26, 2019 -
Barilla Case Study - Jitd Program
BARILLA CASE STUDY Causes that led to the JITD idea: * Fluctuating demands from the retailers and the burden it caused on the company’s manufacturing and distribution system. The problem with the fluctuating demand is during the period of high demand the manufacturer should have the capability to increase the supplies else the backlog will increase. On the other hand when the demand decreases it will be expensive to store the excess inventory. A problem
Rating:Essay Length: 432 Words / 2 PagesSubmitted: February 23, 2016 -
Barilla Spa
Executive Summary Barilla SpA, an Italian pasta manufacturer, is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors. In order to bring things back in order and to improve margins, Giorgio Magialli, the Director of Logistics at Barilla wants to implement a Just-In-Time Distribution (JITD) system that was proposed by his predecessor Brando Vitali. This system is entirely different from the existing setup and is being opposed by
Rating:Essay Length: 3,697 Words / 15 PagesSubmitted: November 21, 2009 -
Barilla Spa
Barilla SpA is suffering from a problem of their own making - their distribution system is overly complex. That complexity is causing them to be unable to respond to their widely varying customer demand. Their customers, distributors, are forced to hold high inventories while simultaneously enduring stockouts on average of 7%, all because Barilla can't rationalize their own processes to handle variability in demand. Barilla's manufacturing process is long and inflexible. Given the high variability
Rating:Essay Length: 501 Words / 3 PagesSubmitted: December 12, 2009 -
Barilla Spa
Barilla has been facing huge variability in demand which is straining the manufacturing and distribution network of the company. This fluctuation in demand, the two week limit on inventory from the distributor’s end and the difficulty of the manufacturing process to deal with fast-track orders are forcing the CDCs to maintain a higher level of inventory. This increases costs associated with holding inventory. Uncertainty in demand also upsets the production schedule which may lead to
Rating:Essay Length: 1,004 Words / 5 PagesSubmitted: March 17, 2010 -
Barilla Spa
Barilla SpA is an Italian pasta manufacturer comprised of 7 divisions: 3 pasta, bakery, bread, catering, and international. By 1990, Barilla had become the largest pasta manufacturer in the world. The company ships its pasta to one of two central distribution centers (CDC) where it is bought by individual supermarket distributors called пїЅgrande distribuzioneпїЅ (GD for larger supermarkets) and пїЅdistribuzione organizzataпїЅ (DO for smaller, independent supermarkets). During the late 1980s, the distributors often put Barilla
Rating:Essay Length: 293 Words / 2 PagesSubmitted: April 20, 2010 -
Barilla Spa, Just in Time Distribution
Barilla spA case analysis Barilla SpA, an Italian pasta manufacturer, is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors. The main problem addressed in this case is how to effectively implement JITD system suggested by Giorgio Magialli, the Director of Logistics by resolving the issue of gaining control over the fluctuating demand. Barilla has a very complex distribution network including independent third party distributors and due to
Rating:Essay Length: 1,276 Words / 6 PagesSubmitted: December 7, 2009 -
Barings Bank
The expanding global market has created both staggering wealth for some and the promise of it for others. Business is more competitive than ever before, and every business, financial or product-based, regardless of size or international presence is obligated to operate as efficiently as possible. A major factor in that efficient operation is to take advantage of every opportunity to maximize profits. Many multinational organizations have used derivatives for years in financial risk management
Rating:Essay Length: 1,514 Words / 7 PagesSubmitted: February 27, 2010 -
Barnes & Noble
July 20, 2005 Dr. Lavelle Mills MGMT 3330 Barnes & Noble The publicly traded company I have chosen for my web project is Barnes & Noble. It is a Fortune 500 Company and is the world’s largest retailer of books. It operates 821 stores in 50 different states and serves over 200 countries worldwide (For Investors). The Original Barnes & Noble Charles M. Barnes started it in 1873 when he opened a bookstore, which he
Rating:Essay Length: 3,402 Words / 14 PagesSubmitted: January 11, 2010 -
Barnes & Noble Vs. Amazon
To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the
Rating:Essay Length: 1,477 Words / 6 PagesSubmitted: May 11, 2010 -
Barnes and Nobel Bookstore as an Electronic Business
According to their website, Barnes and Nobel is the nation’s largest bookseller. They have approximately 800 stores in 49 states. (Index paragraph. 1) The first “on ground” Barnes and Nobel bookstore was opened in 1917. In 1971 the founders, William Barnes and G. Clifford Nobel, were floundering. They sold their bookstore to Leonard Riggio. Riggio revolutionized the way booksellers do business. Barnes and Nobel was the first bookseller to discount books and to advertise on
Rating:Essay Length: 604 Words / 3 PagesSubmitted: December 31, 2009 -
Barnes and Noble
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 650 superstores throughout 49 states and the District of Columbia under the banners Barnes & Noble, Bookstop, and Bookstar, as well as about 200 mall stores using the names B. Dalton, Doubleday, and Scribner's. The company's GameStop subsidiary is the #1 US video game retailer with about 1,500 stores under the names Babbage's
Rating:Essay Length: 1,023 Words / 5 PagesSubmitted: November 15, 2009 -
Barriers and Drivers to Change Facing Smithers
Barriers and Drivers to change facing Smithers: Smithers has in his favor experience in reengineering business processes from when he was and engineering service manager. His style of personal management aided him in instituting corporate culture changes in a manor that was well received by Sigtek employees. This experience was needed given the long-standing organizational differences that Smithers faced between Sigtek’s engineering and manufacturing divisions. Another challenge faced by Smithers was the different management style
Rating:Essay Length: 1,332 Words / 6 PagesSubmitted: January 10, 2010 -
Barriers to Critical Thinking
Barriers to Critical Thinking Hum/115 Barriers to Critical Thinking There are many barriers that affect my critical thinking. I understand that many of these barriers can hinder my ability and make me less effective in the decision-making process. Emotions can exert a powerful influence over our daily lives, as we tend to make decisions based on whether we are happy, angry, sad, or irritated. Stress can lead to the decline of our judgment and logical
Rating:Essay Length: 527 Words / 3 PagesSubmitted: December 8, 2015 -
Barriers to Effective Communication
Barriers to Effective Communications Everyone has experienced, at one time or another the frustration of feeling misunderstood and being unable to make ourselves understood by another person. Anything which, blocks the meaning of a communication, is a barrier to communication. Effective communication is like a house built one block at a time. First to build a house trust must be built; trust is not a group process it is created in one to one connections
Rating:Essay Length: 1,665 Words / 7 PagesSubmitted: December 23, 2009