Product Innovation

Assignment:

Product Innovation (PIN)

Value Proposition/Innovation

"The Country Experience"

By:

Paul Rennie

TABLE OF CONTENTS PAGE

1. Executive Summary 3

2. Justification and rationale 4

3. Research Methodology 5

3.1 Pre Situation 5

3.2 Findings-SWOT Analysis 6

4. Post Evaluation 8

4.1 Project Implementation 8

5 Project Management Techniques 12

5.1 Change Management 13

6. Discussion and Implications 14

7, Conclusion 19

8, References 22

9. Annexure A, B (Questionnaires) 23-28

Executive Summary

Organisations today need to recognise the importance of information and innovation as the key drivers to achieve long term, sustainable competitive advantage. With the onslaught of globalisation and regionalisation, we can no longer rely on the past experiences to ensure we remain ahead of the pack and therefore need to place more emphasis on an organisational development strategy which includes project innovation management to counteract the barriers of the traditional economy. Creativity is becoming more popular globally as an organisational development technique that will produce creative decision making and knowledge leadership, thereby ensuring that today's knowledge workers can contribute more significantly to the success of organisations and ultimately also ensure their own success. Converting information into knowledge and translating this into opportunities is the new role of the knowledge worker, thus creating more value for businesses.

2.Justification and Rationale

In today's corporate environment the need to excel and perform way beyond the levels experienced in previous years is apparent and one needs to take cognisance of the fact that markets demand ever increasing service levels, wider product ranges and the benefits attached to these products, not to mention consistency and increasing quality to match the price. Especially in the Fast Moving Consumer Goods (FMCG) arena, we find ongoing competition and the fight to be the number one brand in the market place.

This ongoing scramble results in elevated levels of output required by employees of many businesses and thereby also results in the exploitation of human capital. Business focuses on productivity and results and is volume driven at almost any cost.