Competitors Analysis

Competitors Analysis

To analyze the survey of our self-made noodles, we have to know our main competitors. In addition we analyze the satisfaction customers have by using the service of our competitors.

The research analysis process can be devided into four steps.

1. Finding the main competitors

- Standard Noodles (see definitions, 1st page)

 Very popular, eaten by almost everyone

- Canned Noodles

 Easy to handle, long durability, well established on the market

- Self-Made Noodles

 Highest quality of noodle dough, people love self-made food

2. Choosing the questions

1. How do you rate the importance of the following criteria in terms of noodles for you?

(5=high/1=low)

2. How do you rate the following criteria in terms of “standard noodles”?

(5=high/1=low)

3. How satisfied are you with the following criteria in terms of “standard noodles”?

(5=very satisfied/1=very unsatisfied)

4. How do you rate the following criteria in terms of “canned noodles (e.g.Ravioli)”?

(5=high/1=low)

5. How satisfied are you with the following criteria in terms of “canned noodles”

(e.g.Ravioli? (5=very satisfied/1=very unsatisfied)

6. How do you rate the following criteria in terms of “self-made noodles”?

(5=high/1=low)

7. How satisfied are you with the following criteria in terms of “self-made noodles”?

(5=very satisfied/1=very unsatisfied)

2. Choosing the criteria

 Freshness

 Diversity

 Taste

 Simplicity of preparation

 Preparation time

 Number of preparing tools

 Price

 Eco friendliness of packagingChild friendliness of packaging

 Shelf life

 Resealability

 Feeling of satiety

 Bio ingredients