Csr Project - Communication Process for Apollo Tyres Ltd

CSR Project

        Communication process for Apollo Tyres Ltd

Submitted to:

Apollo Tyres Ltd :-17th biggest tyre manufacturer in the world

Founded:- 1976

Head Quarter:- Gurgaon Haryana

Manufacturing Units:- 4 No's

CSR Started :- 2000

CSR Initiatives:-

• Environment Initiatives
• Social Initiatives
• Health Prevention Initiatives

CSR Initiatives:-

• Environment Initiatives

        -Green 0 Bin (Paper Recycling)

        -Organic Farming

        -Clean My Transport Nagar

• Health Prevention Initiatives

        -HIV-AIDS Awareness & Prevention Programme

        -Anti-Alcoholics & Tobacco Awareness Programme

• Social Initiatives

        -Project U

        -Improved Farming Practices

        -Hygiene & Sanitation

        -Women Forum

Communication process for ENVIRONMENT INITIATIVES

• Mass awareness activities are undertaken along with celebrations on world observation days such as Environment day for wider outreach.
• Green 0 Bin (Paper Recycling):-

• In yr 2012~2013 the colleagues across Head-Office & all plants have collectively

  recovered 8227 Kg of office paper & channelized it into proper recycling steamer

   rather than being sent to land fill

• Organic Farming:-

• Organic Framing programme running now in the backyard where vegetables Like

 onions, Tomatoes etc are grown.

• Waste Management:-

•  Mass awareness activities have been undertaken in the community. A detailed training programme was conducted in partnership with a local NGO on waste management and sanitation, Around 3200 people and 485 schools benefitted.

Employee Engagement on environment sustainability

The objective of the program is to create awareness on environment and climate change. The three steps – To assess the existing knowledge, training of trainers and designing communication package, location wise shop floor engagement plan and monitoring system.

Spreading the message of water, waste, energy and biodiversity conservation on the shop floor.

Clean my Transport Nagar

• Door-to door waste collection has been started after assessing the area’s needs.

Communication process for Health Prevention Initiatives

• HIV-AIDS Awareness & Prevention Programme:-
• Health Educators through IPCs or Inter-personal communication sessions increase the awareness about STI and HIV among trucking community.
• Counseling – All walk-in patients undergo counseling sessions.
• Peer Educators – They constitute dhaba owners, mechanics, barbers, tea shops owners who are found at the transport nagar and remain in close contact with truck owners. They become significant ambassadors for the cause.
• Behavior change communication- interpersonal communications, street play , puppet shows, etc.
• Workplace program – A group of employee were trained as master trainers.
• Customer campaigns.
• Integrating the program with supply chain partners.
• Anti Alcoholism and tobacco awareness program – The addiction to tobacco was causing absenteeism among employees

Communication process for Social Initiatives

• Project U:-
• Identification of underprivileged youth and women around plants.
• Campaigning, counseling and registrations of members from identified target groups.
• Vocational training is provided to them.
• Women Forum:-
• These programmes covers topics such as how to make house as home, leadership, nutrition, parenting, organic farming, best out of waste workshops etc