Airbnb's Business Model and Swot Analysis
1.Airbnb's business model SWOT Why?
Strengths
Weaknesses
Providing services in 191 countries, multilingual services that can serve tourists
Landlord to make money, in New York had a monthly rent of $ 2,500, on the AirBnb platform can become $ 6,500 per month
For each room please take a professional photographer
In order to maintain the platform's profits, both demographic charges are charged
Tenants like to live in the culture, in the rental housing synchronization
Announcements nearby activities
Features rooms and experiences
* The landlord's pricing strategy has big data recommendations
100 million landlord insurance plan
Network trust, and authentication systems
* Y Combinator bred, many resources
* Sequoia Capital from scratch quite to the end, 2009 seed round 600K to 2012 200M
The laws of different countries for the definition of different rental
More competitors
Patterns are easily replicated
In the localization rate is not fast
Insiders have not kept up with growth (6 years $ 10 billion in size, 2016 has been valued at 25 billion US dollars, the growth rate too fast)
Opportunities
Threats
The first to do short rental companies
The Rise of Shared Economy
Boom to allow consumers to lower the price of accommodation
Brand impression is very "cool" and "tide"
Negative reviews were retained on the website, causing consumer concern
In order to increase the number of rental, Airbnb application process takes only a few minutes to complete the registration
The mutual trust between tenants and landlords
Existing hotels and tourism industry are opposed
Incomplete laws and regulations, illegal for many countries on a daily basis
Local taxes
Advantages: to provide a reliable third-party payment platform. Idle resource sharing. Room costs than the hotel cost-effective. Increase in self-help tourists, want to integrate into local life .Choose diverse .To make foreign friends.
Disadvantages: security than the insecure, non-service laundry bed and other services. The description will be hidden evil (eg: no elevator), the landlord afraid of tenants too miscellaneous.Toders fear landlord intrusion.
Opportunities: Internet popularity. Landlord want to earn extra money. With the rise of cheap air, a young wave, described in many languages is a big opportunity to see fancy.
Test (threat): the rise of the same nature