Dell Computers - Economics for Managerial Decision Making

Dell Computers

Economics for Managerial Decision Making

ECO 533

July 28, 2004

Executive Summary

Although the idea of electronic commerce (E-Commerce) has been around for several years, it is slowly moving up the ranks in terms of how both consumers and businesses conduct business. Electronic commerce is the paperless exchange of business information using electronic data interchange (EDI), e-mail, electronic bulletin boards, fax transmissions, and electronic funds transfer. It refers to Internet shopping, online stock and bond transactions, the downloading and selling of “soft merchandise” (software, documents, graphics, music, etc.), and business-to-business transactions (http://www.businesstown.com/internet/ecomm-definition.asp).

This paper focuses on e-commerce as it pertains to Dell’s “direct model” of business. The topic of discussion will then turn to Dell’s direct selling medium as the new and improved “economic trend” in our