Anheuser Busch

Anheuser-Busch announced its plans of moving forward into the online entertainment business to further its advertising. One of the country’s largest brewers has created a website called Bud.TV, directed at consumers between the ages 21 to 34. This group happens to be the majority of frequent visitors to popular online sites such as YouTube and MySpace and is also the major target market of Anheuser-Busch products like Budweiser and Bud Light. Anheuser-Busch’s vice president of global media and sports marketing, Tony Ponturo, explains that there is a “need to connect to these new beer consumers,” inferring that through the use of the web the target audience will be even more exposed to the company’s products. “Surfing the net” is rapidly increasing in popularity and creates a vast amount of opportunity for advertising and collecting market research. Anheuser-Busch has gone a step further, taking advantage of the rising use of the Internet. Bud.TV is a very strategic marketing effort by Anheuser-Busch to expand advertisement.

Bud.TV includes original programming where viewers can watch extended shows involving characters from previous commercials seen on television. Other elements that will be present in the site are sports shows, standup comedy, and reality shows that take place in bars and restaurants. Through Bud.TV, Anheuser-Busch will be in partnership with popular celebrities among the young adult crowd, like the comedic Vince Vaughn.

A major goal behind the development of Bud.TV is to provide an entertaining way to draw the attention of beer consumers. The idea was to go in the direction of the online entertainment network Bud.TV gives people the chance to actively participate on the website from anywhere to showing off their comedic genius to finding their creative talent – of course under the intention they are having a Budweiser or two with their buddies. This interaction is a clever way to get consumers involved and hopefully attract a larger crowd. Connecting people together and having fun is what Bud.TV is all about. Bud.TV lets viewers join for free, as long as the age requirement is met. From there you can makeup skits and commercials advertising Budweiser, Bud Light, and other Anheuser-Busch products. The company claims that they will even support and buy some ideas that are created and have them broadcasted. The highly innovative Bud.TV proves to be a great step for Anheuser-Busch in moving away from conventional media in advertising.

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