Branding

There are several logos to choose from that I can consider favorites. Nike, New Balance, Northface, Sony, Adobe, Macromedia, Microsoft, Everlast, Electronic Arts (EA), and Casio to name a few. However, the one that stands out from the rest, in my eyes, is Nike. The Nike Corporation or Nike, has revolutionized the sporting goods industry. Nike sets the standard on how shoes should look, perform, and price in comparison to the mountain of competition. According to Nikebiz.com, Nike was founded by two people; Bill Bowermann, the legendary University of Oregon track & field coach, and Phil Knight, a University of Oregon business student and a middle-distance runner under Bowermann. The long-lived business partnership began in 1962 as Blue Ribbon Sports (BRS). First-year sales totaled $8,000. In 1972 BRS changed its name to Nike, named for the Greek winged goddess of victory.

Nike started out selling simply shoes but expanded tremendously. Watches, T-Shirts, Jerseys, Sports Bags, Licensed Apparel, and various other accessories now fall under the type of equipment that makes up the Nike Brand. The downside to Nike is that it tends to price its creations at a high price. This is due to the demand of the consumer for anything Nike. Also, Nike has a problem with keeping items in stock. They sell out of products and bring them back out depending on the consumers demand for it. Usually they price these products even higher than its initial price. This capitalistic approach turns some away while denting the pockets of others.

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