Cultural Changes Inside Worldwide Telecommunications, Inc

Cultural Changes inside Worldwide Telecommunications, Inc.

Today, the merging of computers with telecommunications technology has been a major contributor to globalization because modern technological advancements have made instant communication possible. People take it for granted that they can pick up a phone and connect to someone else halfway around the world instantly, hearing them as clearly as neighbor next door. Technological trends are breaking down international barriers daily, and these trade links make contact with foreigners possible. Globalization has resulted in an enormous volume of cross-cultural communication, but these elements of communication have also opened the door to a variety of potential problems. In a society characterized by pluralism (where the meanings of various behaviors and practices are as diverse as the people demonstrating them), incorrect assumptions could easily lead to miscommunication (Lankard, 1994). Global communication has been achieved, but understanding various cultures is paramount for success in any organization. Failure to learn how deal with cultural differences can cost a company its reputation as well as losses in revenue, and this