Krispy Kreme

Drive, will- power, creativity, independent, self confident, dedication, perseverance, and goal oriented. These words are some of the characteristics that describe a successful business. A business needs drive to continue to strive and focus on the business even during the hardest of times. A good business needs will-power to do what is in the best interest of the business even if running the business is not enjoyable anymore. Creativity is definitely a key factor because with creativity to make the business unique, the business is just like any other corner shop, and will not get the desired attention from the consumer. Creativity is also very important for marketing strategies. For example, America is on a low carb craze which has the potential to cause problems if Krispy Kreme does not have a creative plan to keep them profitable. Success entrepreneurs are independent. They tend not to rely