Krispy Kreme Analysis Essays and Term Papers
2,724 Essays on Krispy Kreme Analysis. Documents 1 - 25 (showing first 1,000 results)
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Krispy Kremes Analysis
CASE STUDY INDUSTRY ANALYSIS In 2003, the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past five
Rating:Essay Length: 556 Words / 3 PagesSubmitted: January 22, 2010 -
Krispy Kreme Case Analysis
TO: FROM: DATE: November 12, 2006 SUBJECT: “Krispy Kreme Doughnuts Going Global?” This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled, “Krispy Kreme Doughnuts Going Global?” The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. Describe the criteria you used to
Rating:Essay Length: 1,768 Words / 8 PagesSubmitted: November 25, 2009 -
Swot Analysis Krispy Kreme
SWOT ANALYSIS STRENGTHS-S 1. Krispy Kreme makes it possible for different organizations throughout the community to use there product as a fundraiser. 2. Krispy Kreme is most popular in grocery and convenience stores which gives customers easy access to the product. 3. Employees are better trained. 4. KKD has a unique brand and variety of freshly made donuts. 5. KKD can offer to have customers watch product being made at the donut theater. 6.
Rating:Essay Length: 754 Words / 4 PagesSubmitted: November 26, 2009 -
Marketing Analysis - Krispy Kreme
Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company
Rating:Essay Length: 1,615 Words / 7 PagesSubmitted: December 22, 2009 -
An Analysys of Krispy Kreme
An Analysis of Krispy Kreme Executive Summary Krispy Kreme has been very successful at implementing Information Technologies into its daily operations. Under the exceptional guidance of Frank Hood, they had been able to expand across the United States and into Canada and Australia. The company plans to continue expansion in the upcoming years and eventually challenge Starbucks and Dunkin’ Donuts as the industry leader. The major problem in Krispy Kreme’s current strategy is that
Rating:Essay Length: 8,456 Words / 34 PagesSubmitted: June 12, 2010 -
Krispy Kreme Case Analysis
The Krispy Kreme Doughnuts case study solution solves the case on financial statement analysis. The structure of the solution is outlined below and answers the questions included in the outline. Krispy Kreme Doughnuts, Inc. Background Corporate Profile Company Stores Domestic Franchise International Franchise Supply Chain Business Segment Problem Statement What is the Problem? How do you know it is a Problem? Common Case Study Questions #1 Who is the decision maker, and what are their
Rating:Essay Length: 741 Words / 3 PagesSubmitted: April 21, 2011 -
Krispy Kreme
Focus of the Proposal Krispy Kreme, a leading, well-established brand of high quality doughnuts, is still in a stage of astonishing growth potential. According to Dain Rauscher Wessels equity analyst David Geraty, “Krispy Kreme has established itself as the quality leader in the doughnut industry and is positioned to become the dominant industry player, with 145 retail locations in 27 states, Krispy Kreme is expected to capitalize on the brand conscious consumer’s demand for a
Rating:Essay Length: 1,624 Words / 7 PagesSubmitted: November 8, 2009 -
Krispy Kreme Doughnut
What could be more perfect than a Krispy Kreme doughnut? Hot from the fryer and loaded with sugar, the Original Glazed is practically irresistible. For a time, Krispy Kreme's stock seemed irresistible, too. When the company went public in April 2000, at the peak of the Internet whirlwind, investors flocked to buy into a business they could understand. An old-fashioned franchise based in Winston-Salem, North Carolina, Krispy Kreme Doughnuts Inc. boasted solid fundamentals, adding stores
Rating:Essay Length: 601 Words / 3 PagesSubmitted: November 10, 2009 -
Krispy Kreme
Drive, will- power, creativity, independent, self confident, dedication, perseverance, and goal oriented. These words are some of the characteristics that describe a successful business. A business needs drive to continue to strive and focus on the business even during the hardest of times. A good business needs will-power to do what is in the best interest of the business even if running the business is not enjoyable anymore. Creativity is definitely a key factor because
Rating:Essay Length: 254 Words / 2 PagesSubmitted: November 20, 2009 -
Krispy Kreme
Distribution or Place Strategy is defined as "the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market." Krispy Kreme was started in 1937 by Vernon Rudolph. Mr. Rudolph purchased a doughnut recipe from a french chef in New Orleans, Lousiana. He enjoyed immediate success by selling his pastries to local supermarkets. However, his doughnuts' popularity began
Rating:Essay Length: 430 Words / 2 PagesSubmitted: November 26, 2009 -
Krispy Kreme Donuts
A. INTRODUCTION: On a hot July day in 1937, Vernon and two of his friends came to Winston-Salem, North Carolina, with $25. They rented the front of a store and talked the grocer into loaning them ingredients to make their first doughnuts. Vernon promised to reimburse the generous grocer. Making the doughnuts became harder, though. They were forced to work long hours in the sticky south without the luxury of air conditioning. Temperatures were also
Rating:Essay Length: 1,216 Words / 5 PagesSubmitted: December 4, 2009 -
Krispy Kreme Doughnuts, Inc
Written Assignment Krispy Kreme Doughnuts, Inc I. Brief History Vernon Rudolph is the brains behind the Krispy Kreme name. He bought a doughnut shop in 1933 and all the assets came along with the purchase, including a secret recipe and name, Krispy Kreme. Rudolph moved to Winston-Salem, North Carolina, where he opened his first Krispy Kreme shop. The business prospered and in the 1950Ў¦s over ten other locations were opened. The business was able
Rating:Essay Length: 1,955 Words / 8 PagesSubmitted: December 14, 2009 -
Krispy Kreme Doughnuts, Inc. (nyse: Kkd):
Executive Summary We have undertaken the task of determining whether Krispy Kreme Doughnuts, Inc. is worthwhile as an investment. For a healthy analysis of Krispy Kreme, it is appropriate to analyze (1) the health of the specialty foods industry in which the company competes and derives its revenues and (2) how well the company is competing and deriving revenues. To perform this analysis, we present a business analysis, with a focus on the industry and
Rating:Essay Length: 3,052 Words / 13 PagesSubmitted: December 16, 2009 -
Krispy Kreme Doughnuts Case Study
The principal business of Krispy Kreme Doughnuts, which began in 1937, owned and franchising Krispy Kreme doughnut stores make and sell over 20 varieties of premium quality doughnuts, including the Hot Original Glazed. Each of the traditional stores is a doughnut factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. Consequently, each factory store (stores which contain a full doughnut-making production line) has significant fixed or semi-fixed costs, and
Rating:Essay Length: 2,876 Words / 12 PagesSubmitted: December 16, 2009 -
Krispy Kreme
Krispy Kreme Krispy Kreme is a company that despite its history dating back to 1937, has only just in the past 10 years had rapidly increasing sales and expansion. Recently, however, the company has gotten itself into financial and legal trouble. Because of this and several marketing factors, the Krispy Kreme phenomenon is struggling to stay alive. Sales are decreasing and stores are being forced to be closed. The company has gone through ups and
Rating:Essay Length: 410 Words / 2 PagesSubmitted: December 21, 2009 -
Krispy Kreme External Anaylsis
External Environment Economic The US economy is still recovering from a recession. Despite the poor economic conditions, Krispy Kreme managed to have a steady growth in revenues. Krispy Kreme however is in a low cost industry therefore the rise and fall in the market does not affect their revenues as significantly as higher priced luxury goods. Sociocultural/Global If and when Krispy Kreme decides to go global they will enter a whole new world of adaptation
Rating:Essay Length: 1,146 Words / 5 PagesSubmitted: December 23, 2009 -
Krispy Kreme
Dianne Murray Week Two Question 1. The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets. Krispy Kremes's strong brand name, highly
Rating:Essay Length: 1,796 Words / 8 PagesSubmitted: December 24, 2009 -
Krispy Kreme Case Study
Samsung Electronics Company Limited has been cranking up new product development process to develop and launch hundreds of innovations based on the latest technology and beating competitors to the marketplace. They produce premium priced, feature-jammed goods and have been a strong rival for Sony, Nokia, and Panasonic. They target their products towards affluent households with high annual incomes. Samsung’s products include TVs, cell phones, digital music players, personal digital assistants (PDAs), DVD players, camcorders, camera
Rating:Essay Length: 2,386 Words / 10 PagesSubmitted: December 24, 2009 -
Krispy Kreme Marketing Plan
Medium/Activity Analysis- Internet Characteristics of Online Advertising In 1994, online advertising first took surface and throughout the years they faced many obstacles. At first advertising was only in print media, for example newspapers and magazines, later followed to television and radio broadcast. Soon tension started to switch from television and radio to online advertising. Advertising found completely a new medium to communicate to their customers. Online advertising is producing dynamic changes through the history of
Rating:Essay Length: 1,137 Words / 5 PagesSubmitted: December 28, 2009 -
Krispy Kreme Case Study
Krispy Kreme SCOPE The scope of this report is to analyze Krispy Kreme Dounghnuts’ (KKD) financial statements, supported exhibits, and business plan to evaluate the impact of earnings analysis announcements on the stock price for 2003-2004. KRISPY KREME’S COMPANY BACKGROUND In 1937, KKD began as a single doughnut shop in North Carolina, selling doughnuts wholesale to supermarkets. The popularity of the product not only caused KKD to become a factory-like retail store but also led
Rating:Essay Length: 2,607 Words / 11 PagesSubmitted: December 30, 2009 -
Krispy Kreme Case Study
To: Stephan Cooper, CEO of Krispy Kreme Doughnuts From: Naylon Consulting Inc. Date: April 8, 2008 Overview Naylon Consulting Inc. has been hired by Mr. Stephan Cooper to conduct an extensive overview of the company an assist in probing the business model and strategy of Krispy Kreme Doughnuts. In this assessment, we have conducted a SWOT analysis, views pros and cons of the current strategic plan, conducted a brief overview of the financial reports, and
Rating:Essay Length: 1,586 Words / 7 PagesSubmitted: December 31, 2009 -
Krispy Kreme Marketing Plan
1.0 Executive Summary Krispy Kreme Doughnuts owns and franchises stores that produce and sell over 20 different types of specialty doughnuts. Since the company’s founding in 1937, Krispy Kreme has grown into a leading specialty retailer producing over 1.8 billion doughnuts a year. With the acquisition of Digital Java in 2002, Krispy Kreme expanded its product line to include gourmet coffee. Retail stores now brew and sell our own line of coffee, which puts us
Rating:Essay Length: 1,428 Words / 6 PagesSubmitted: January 11, 2010 -
Krispy Kreme Doughnuts, Inc.
Introduction The research proposal begins with an overview of Krispy Kreme’s functioning industries as well as current trends within them. The document progresses by describing the corporate structure of Krispy Kreme, specifically outlining company values and philosophies. To help develop the research, various store formats are discussed, followed by an in-depth analysis of Krispy Kreme’s financial situation. The following pages also place Krispy Kreme in the context of today’s market and illustrate the brand image
Rating:Essay Length: 968 Words / 4 PagesSubmitted: January 12, 2010 -
Krispy Kreme Doughnuts, Inc.
ANALYSIS AND RECOMMENDATIONS Krispy Kreme Doughnuts, Inc. 370 Knollwood Street Suite 500 Winston-Salem, North Carolina 27103 PURPOSE: The purpose of this study is to issue my recommendations to the CEO and Board of directions of Krispy Kreme. This corporation is on a downward spiral and changes must be made at a rapid pace in order for any hopes of survival. It is struggling financially and struggling to remain a valued member of the New York
Rating:Essay Length: 538 Words / 3 PagesSubmitted: January 17, 2010 -
Krispy Kreme
Q2. Antonio Benitez-Rojo states that “creolization is not merely a process (a word that implies forward movement) but a discontinuous series of recurrences, of happenings, whose sole law is change”. Referring to three areas of Caribbean culture, provide examples of this cultural “instability” and how it impacts on and/or reflects Caribbean people. "We should get accustomed to the idea that our identity is going to change on contact with the other."- Edouard Glissant Antonio Benitez-Rojo
Rating:Essay Length: 3,081 Words / 13 PagesSubmitted: February 6, 2010