Marketing Audit Approach

Marketing Audit Approach

A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

Executive Summary

1. The data I plan to use and review for the executive summary is 10K report, fiscal 2004 annual report and articles retrieved from Pro Quest.

2. The type of analysis I will perform on the data depends on the information obtained and in the environmental and marketing aspects selected.

3. I am planning to prepare a brain storming summary on week 2 and a final summary on week 4.

4. The challenge I perceived in completing this part is to include the right information that fully supports my conclusions.

Table of Contents

1. The information used on this part will be the final Marketing Audit paper.

2. No applicable

3. The table of contents will be done in week 4.

4. I don’t perceive any challenge in completing this part.

Environmental Aspects

1. The data I plan to use and review for the executive summary is 10K report, fiscal 2004 annual report and articles retrieved from Pro Quest.

2. I am planning to perform a financial ratio analysis, analyze the problems Jack in the Box is facing in expanding markets, customer view, and shareholders discussion.

3. This is one of the main components of the marketing audit. Therefore, I am going to work in the environmental aspects in week 2 and 3.

4. The challenge that I perceive in completing this part is to give a full analysis and interpretation of the company’s financial