Online Banking

Online Banking - 1

Running head: Online Banking

Online Banking - 2

Problem

Banks that offer online banking are likely to gain market share in the U.S., among 18-60 year olds, because of a growing increase in computer literacy.

Sub-problems:

1. The first problem is to determine if the level of computer literacy in the U.S. has risen since 1990.

2. The third problem is to determine if the ratio of computer usage among genders has decreased for Americans, ages 18-60, since 1990.

Hypothesis

Banks that offer online banking are likely to gain market share in the U.S., among 18-60 year olds, because of a growing increase in computer literacy.

Delimitations

Only Americans, ages 18-60, were studied.

No other age group or nationality was studied.

Education levels were not considered.

No analytical studies concerning identity theft were conducted.

Marketing strategies for the industry were not analyzed.

Online Banking - 3

People with income levels below 25,000 USD were not studied.

Definitions of terms

Online Banking- It is the use of the internet to correspond with a financial institution and perform basic banking functions, such as paying bills and monitoring account balances.

Gender-Gap- It is a term used specifically used by researches to define the ratio between males and females.

Generation-Y- People 18-28 years of age.

Generation-X- people 29-40 years of age.

Baby Boomers- people 41-59 years of age.

Seniors- people 60 years or older.

Internet - is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). (Wikipedia, 2006)

Online Banking - 4

Email - Electronic mail, abbreviated e-mail or email, is a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems. (Wikipedia, 2006)

Broadband - In general, electronics