Profile Comparison of Ub Group and Radico Khaitan

Profile Comparision of UB Group and Radico Khaitan

Executive Summary

UB Group and Radico Khaitan are the two largest players in the fast-growing Indian liquor industry today. Since 2002-2003, UB group has metamorphosed into the world’s second largest brewery. Numerous acquisitions and extensive brand launches have been the driving forces for this change. Radico is a relatively new player in the market and has concentrated solely on developing three successful brands thus far. It is now on the verge of taking the UB path and acquire companies, both domestic and international. Both companies are determined to command a strong global presence in the years to come.

The Indian liquor industry is a fast growing sector, recording levels of 12-13% CAGR. [“Radico Corporate Presentation”, 2006] The two largest players in the market are currently United Breweries (UB) Group and Radico Khaitan Limited. The profile of the two companies is attempted below.

UB Group:

UB’s stated aim is to become a global leader in the liquor market. There are three major areas of focus for UB which help it in achieving this aim: -

1) Aggressive acquisitions, both national and international

2) Extensive product line expansions

3) Active cost-control measures

Aggressive acquisitions:

Over the last three to four years, UB has been