Ads Multimedia online Platform

ADS: an online Advertising Multimedia Platform.

It has been shown both that video ads are seven times more effective than static ads and 25% more effective than text ads at persuading web users to click through to the advertiser's site.

They're more powerful than display ads (i.e TV commercials) because they invite interaction, engage multiple senses, set a mood, entertain, and tell a story.

Ads solutions can improve easily several businesses because of two reasons:

? increasing level of video advertising;

? advantage represented by video hosting.

On one side, by using Ads, customers are able to make a video ad even online, starting by choosing a template or replacing its placeholder images with their own.

Furthermore they are able to upload their own video clips: there is the possibility to choose a sound track from Ads collection, upload their own sound files or make their own voiceover (or narration).

The built-in animated transitions create a sense of movement and tie the images and clips together into a complete, engaging story: customers are expected to add their own text and they're done.

When customers sign up for Ads video advertising, their video ads are placed on web sites that are proven to draw the same type of customers who typically buy their products or services. Video ads run on targeted websites in three ways:

? pre-roll ads run automatically in front of an online video, such as a news video clip that the user has chosen to watch;

? mid-roll ads run in the middle of an online video;

? click-to-play ads appear in their own space, along with other content on the page:

they display a large, superimposed "Play" button like the ones which can be seen on online videos that invite people to click.

On the other side Ads video hosting is one of the most inexpensive and powerful ways to boost traffic to a web site, and makes it easy.

In fact online video hosting takes advantage of the popular video sharing features of social networks (i.e YouTube) to spread a message to an unlimited number of people.

Furthermore an advantage for customers is represented by the fact that is very easy for them to add videos on their websites in order to increase the time visitors spend on your site: they can on one side use the same video they created for their online video advertising campaign or, on the other side, create a different one.

Video hosting depends largely on sharing video rather than paid advertising: customers can tailor their videos ad in order to boost their share appeal by making or suggesting personal features.

Ads guarantees visibility for its customers' videos by publishing those ones with a low-cost video hosting service: once customers publish videos to be hosted, these ones are visible by all people in their network which can see give a judgment and subsequently a feedback

These Ads solutions allow customers to increase performances in their businesses: in fact the availability of audience watching their videos could increase as the matter of fact they will be able to create a dedicated video web page which includes information about their business and a link to their web site, if they have one.

Ads solutions are best for merging businesses: they allow small and medium-size businesses to successfully compete with much larger ones.

Our company has years of experience in multimedia contents production in a unstructured system. We have many tools for the production of websites, mobile websites and videos. Previously these tools were given to main customers (pagine gialle, seat). Now , with the revenues perceived by an increasing market, these tools have been developed to a level that allow us to think about the creation of a new kind of offer. The LNEs (Large National Enterprises) started to out source to us the production of the websites using our own tools .In this way we have been able to check the number of requests for a website creation and self-creation. This trend opened an opportunità not for the creation of a new product but for the creation of an integrated system of services with a different sale modality: the self provisioning online.

For the self provisioning production of:

ADS allows an easy self creation of full range advertising for a company; it's divided in three packages:

• Dynamic Websites