Online Ad Revenue over $21b in 2007

Online ad revenue over $21B in 2007

Online advertising revenues exceeded $21 billion for the first time in 2007, although it is suggested that growth is slowing. The growth exceeded last year’s growth ($4.2 billion) at a stunning $4.3 billion, which is a 25% spurt compared to last year. This does not surprise me because of all the ads that I see online every time I get online. It seems to me that companies are wasting their hard earned money on online advertising because I’m sure that a lot of people are like me in the fact that I do not pay attention to these ads. But with online advertising still being less than 10% of all U.S. ad spending there is plenty of room for it to grow, even at a slow rate. “PricewaterhouseCoopers LLP, which conducts a quarterly survey for the advertising trade group using data from the 15 largest online ad sellers, said fourth-quarter revenues totaled about $5.9 billion, topping the previous record of $5.2 billion in the third quarter” (USA Today). This is such a large amount of money to be spent on advertising, that it would be amazing to not think it affects internet users.

Online advertising has affected