Amul Products in Bcg Matrix

we have to undertstand the case study on amul proucts and place them in the boston consultancy group model and give the action plan for the brands lying under the dags and question mark section.

amul being asias largest milk co-operative, and the vast and ever-growing range od tasteful amul delectables should be studies to undertstand and learn new business strategies

This matrix shows the product of the Amul. Here some of the product is belongs tothe ³star´Its show that the growth rate of the product is very high. And the marketshare is also very high. These product is high profitable for the company. Some tothe product is belonging to ³?´ These product Growth rate is high but the marketshare is very lowWhich product is belongs to the ³cash cow´ company should focus toconvert these product to star. And rest of the product which is ³dog´ the companyshould try to end that product and prelaunch the new products

Some limitations of the BCG matrix model include:y The first problem can be how we define market and how we get data aboutmarket sharey A high market share does not necessarily lead to profitability at all timesy The model employs only two dimensions ± market share and product or service growth ratey Low share or niche businesses can be profitable