Analytical System of Examining ones Understanding

CASE STUDY APPROCH

Case study is an analytical system of examining ones understanding. Every case study invariably consists of the following elements.

A. Introduction of the case

B. A situation

C. Solution for the situation

D. Benefits

E. Conclusion with specific inputs

F. Issues to be discussed / addressed.

HOW TO APPROCH A CASE STUDY-STUDENT PERSPECTIVE

As a case needs to be studied analytically, the approach should also be in the form of analysis.

THE FOLLOWING STAPES FROM THE PART OF ANALYSIS

A. Read the case carefully from the beginning till the end.

B. Underline the important features of the case which forms the fact.

C. Write the facts which are identified collectively.

D. Study the situation and identify them with the issue asked for addressing the situation.

E. Provide individual options on the situation based on the solution indicated.

INTRODUCTION OF THE CASE

The Following case is dealing about the Tri-State Telephone Operation. Situation:-

John Godwin, chief executive of Tri-State Telephone, leaned back in his chair and looked at the ceiling. How was her ever going to get out of this mess? At last night's public hearing. 150 angry customers had marched in to protest Tri-State's latest rate request. After the rancorous shouting was over and the acrimonious signs put away, the protesters had presented state regulators with some sophisticated economic analysis in support of their case. Additionally, there were a number of emotional appeals from elderly customers who regarded phone service as their lifeline to the outside world.

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SOLUTION

Godwin's company has recently proposed a new pricing system whereby users of local telephone services would simply pay for what they used rather than a monthly flat fee. All of the senior managers were convinced that the plan was fairer, even though some groups who used the phone with net able frequency (like real estate agents) would pay more. It would give the company an incentive to bring new services to their customer, and customers would be able to choose which ones to buy.

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INPUTS

Godwin himself believed the company should help its customers rather than fight with them.

ISSUE TO BE ADDRESSED

A. Facts of the case.

B. Importance of stake holders.

C. Why do you think Tri-State's customers are so upset?

D. Personnel opinion on the solution.

OUTLINE OF QUESTION PATTERN THAN THE CASE STUDY APPROCHES

A. Each question asked would be related to some specific situation. The student is expected to identify a case let related to that situation and answer the analyze the question accordingly.

B. A case let is a short version of a case study. It may be a paragraph of about 10 to 20 lines with one or two questions for discussion.

C. This approach is aimed at increasing the identification strategy of a person with respect to a specific situation and not at getting a direct answer to a question.

Sample Case Study

DISNEY'S DESIGN

The Walt Disney Company is heralded as the world's largest entertainment company. It has earned this astounding reputation through tight control over the entire operation: control over the open – ended brainstorming that takes place 24 hours a day; control over the engineers who construct the fabulous theme – park rides; control over the animators who create and design beloved characters and adventurous