Apple Main Products

Apple Inc. designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company's products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings. In addition, the company sells a range of third-party Mac, iPhone, iPad and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals. The company also supports mobile learning and real-time distribution and accessibility of education related materials through iTunes U.

The company offers its own software products, including Mac OS X, the company's operating system software for the Macintosh (Mac); iOS, the company's mobile operating system; server software and application software. AppleCare offers a range of support options for the company's customers. These options include assistance that is built into software products, printed and electronic product manuals, online support, including product information, as well as technical assistance, and the AppleCare Protection Plan (APP). APP is a fee-based service that includes two to three years of phone support and hardware repairs, dedicated Web-based support resources, and user diagnostic tools.

(i) Mac Hardware Products

The company offers a range of personal computing products, including desktop and portable computers, Xserve servers, related devices and peripherals, and third-party hardware products. The company's Mac desktop and portable systems feature Intel microprocessors; it's Mac OS X Version 10.6 Snow Leopard (Mac OS X Snow Leopard) operating system and the iLife suite of software for creation and management of digital photography, music, movies, digital versatile discs (DVDs) and websites.

The company's desktop computers include iMac, Mac Pro and Mac mini. The iMac desktop computer is an all-in-one design that incorporates a display, processor, graphics card, hard drive, optical drive, memory and other components inside a single enclosure. The Mac mini is a desktop computer in a compact enclosure. The company's portable computers include MacBook, MacBook Pro and MacBook Air. MacBook is a portable computer designed for consumer and education users. MacBook Pro is a portable computer designed for professionals and consumers. MacBook Air is an ultra-slim notebook computer designed for professionals and consumers. iTunes digital music management software (iTunes) is an application for playing, downloading, and organizing digital audio and video files and is available for both Mac and Windows-based computers.

iPhone combines a mobile phone, iPod with touch controls, and an Internet communications device in a single handheld product. iPhone features desktop-class e-mail, Web browsing, searching and maps and is compatible with both Macs and Windows-based computers. In January 2010, the company introduced iPad, a multi-purpose mobile device for browsing the Web, reading and sending e-mail, viewing photos, watching videos, listening to music, playing games, reading e-books and more. The company's iPod line of portable digital music and media players is consisted of iPod touch, iPod nano, iPod shuffle and iPod classic. The iPod touch is a flash-memory-based iPod with a widescreen display and a Multi-Touch user interface.

(ii) Displays & Peripheral Products

The company manufactures the Apple Cinema High Definition Display and sells a range of Apple-branded and third-party Mac-compatible peripheral products, including printers, storage devices, computer memory, digital video