Cabelas and Rei

Printing now needs to make a decision about what business model will be best suited to the needs of the company and to the needs of the client. Upon examination of a few specific sites considered to be excellent examples of where Printing would work most effectively and efficiently in e-commerce. There are several different models to choose from. For the company’s needs and direction, presenting a virtual “storefront” with the use of dynamic pricing tactics would be best.

a few specific websites that make use of specific business models are examined. Each of these sites has a virtual “storefront”; they each present available merchandise in picture format arranged similar to displays found in a physical store. The first site I examined was REI.com (www.rei.com). They provide a variety of products and services on a site that is easy to navigate with a navigation menu on the right side of the main page. They also offer sales, seasonally discounted products, and membership offers. In order to purchase a product, one must specify color, size, and quantity of the product desired then add it to a “shopping cart,”