Change in Consumption Pattern

Table of Contents

Dedication 3

Acknowledgment 4

Executive Summary 6

Objectives 6

Introduction 6

Definition of Consumption pattern 6

Research design: 6

Interviews 7

Interview no. 1 7

Interview no. 2 10

Changing consumption and its reason 12

Consumer decision process 12

Doctor Tooth paste 12

Pantene 13

Nokia 13

Results and Conclusion 14

Limitations 14

References 14

Executive Summary

The report shows the consumption of people through married tom parental. We describe why, when, where, how and how much consumption is changed through married to parental status. We ask different questions from interviewees regarding their consumption of food, fuel, electricity, gas, water, medical, telephone, internet and other consumption of daily life. Then we compare the changes happened from married to parental status. Then we evaluate the results that we get from our research.

Objectives

The objectives of this report is know how, when, why and how much a consumer change his consumption pattern from married to parental. What consumption they do when they have no children and now what consumption they do now when they have children. The purpose of this research is also to know that what decision process they adopt to buy a product.

Introduction

Definition of Consumption pattern

"It is a combination of qualities, quantities, acts and tendencies characterizing a community or human group's use of resources for survival, comfort and enjoyment."

Research design:

We take interview from people who are married and have children. Our type of research was qualitative. It takes approximately one hour per interview taken. We do convenience sampling technique to get data. We almost get valid data from the interviewees.

Interviews

We asked different questions to interviewee regarding their over all consumption of marriage to parental status. We asked questions about their food consumption, electricity consumption, fuel consumption, gas and water consumption, medical consumption and other consumptions like that. We get a very good respond from interviewees. Now we start from first interviewee.

Interview no. 1

We start from personal information. Following table shows the personal information that provides by first interviewee of their current situation.

No. of members Relation Age Occupation Education Income

1 Husband 48 Banker Post graduate 70000

2 Wife 39 House wife Graduate 0

3 Elder son 19 Student Undergraduate 0

4 Elder daughter 17 Student High school 0

5 Younger daughter 15 Student High school 0

6 Younger son 8 Student Primary school 0

Now following is the table of personal information before the birth of children.

No. of members Relation Age Occupation Education Income

1 Husband 30 Banker Graduate 20000

2 Wife 21 House wife Graduate 0

Then we asked about their break fast routine. He tells that when we don't have children we bring breakfast always from markets and restaurants that include HalwaPuri etc. But now they take two slices of bread, one egg and one cup of tea in breakfast.

Then we asked questions about their beverages consumption. He tells that he consume 2 cups of tea daily, one in morning and second in afternoon. The consumption of tea is not changed from married to parental. Then he tells that coffee is consumed only in winter after their parental status. Before their children there was very low trend of coffee and very less availability. He tells that juices are