The Connection Between Marie Claire (hk) and Readers: Consumption Pattern

Various criteria and age-group of readers tend to have a totally different consumption pattern. In general, their buying decisions would influence by diverse factors. The undergraduate student, would concern about the price. Conversely, Style is the most essential considering aspect that would influence a young office lady's buying decision. However, the career woman with good economic situation would depend on her needs to consume products. And the middle-classed housewife believes that brand-name is a crucial issue that stimulates her consumption as it could reflect her identity. In addition, clothing is the category that the age-group of readers between 22 and 28 would buy the most after reading Marie Claire (HK). On the contrary, the age-group of readers between 33 and 40 would consume skin-care products at most. Furthermore, readers of Marie Claire (HK) have different perspectives towards the contents of Marie Claire (HK). Readers generally accept the knowledge that how-to articles taught them as true, and considered them as useful and valuable. Here relates partly to Dawn Currie's study (1999), she suggests that readers were particularly attracted to the magazines' advice sections and finding them both useful and pleasurable. If readers of Marie Claire (HK) did regard the knowledge that how-to articles taught them as useful, they have connected with the magazines already. As a result, here rebuts to Joke Hermes's study (1995). As he suggests that readers often did not attach much meaning to their reading of magazines in any case. However, Currie points out that, readers totally accept the contents and ads as true. Nonetheless, the viewpoint of my respondents repudiates her point. Readers did take the how-to articles' advice but they were very rare or even not buying products that advertised by the how-to articles in truth as they believe that this was one of the advertising strategies of Marie Claire (HK). They are just taking part in the knowledge but not the products Marie Claire (HK) promotes.