Coca Cola Report

Introduction

        Penang Mutiara is one of the deluxe hotels in South-East Asia. This hotel preserved by pernas-UOE of Malaysia and accomplished by Singapore Mandarin International Hotels. This deluxe hotel provides to its patrons the quality of services. Wants and needs of the patrons the personnel of the hotel will attempt the best to accomplish. The objective of the hotel is to give every customer request, keep its promise to be of service to the guests and be flexible to guest request.

Role of the operations function which can achieve strategic success for Penang Mutiara Hotel.

            In order to achieve strategic success for Penang Mutiara Hotel there are three roles of operation functions which is driver of business strategy, supporter of business strategy and implementation strategy. Driver of business strategy is a role of operation which will assist to accomplish strategic achievement for Penang Mutiara Hotel. It also defined as the critical factors which help in determines the successes or failure of an organization’s strategy. (BusinessDictionary, 2013). There are also few strategic drivers may lead to attain the strategic accomplishment for Penang Mutiara Hotel. The strategic drivers are product & services, customers, sales & market techniques and natural assets. (Inner Active,n.d)

            Supporter of business strategy is the second role of the operation function which can help to achieve strategic success for Penang Mutiara Hotel.  Besides the manager, even the employees have to support business strategy in order to gain the goals of a business. This attitude mirrors in what way business deliberates almost about the personnel. The strategy is use force assets and abilities in way that consequences in wonderful cost formation related to other rivals. The business economic benefit will be subject to on the ability to control the assets and capabilities which invent from the ability before agree whether capable to lease or uphold. Additionally, personnel have to pursue to attain and backup for the suitable aptitude.

           Finally the last operation function is business implementation strategy which is the clarification of selected strategy keen on business act by means of to attain goal line and purposes. Organization structure allocates cost evolving and written job and roles to personnel therefore can get the most out of effectiveness, excellence and fulfilment of patrons. Besides, evolving a prospective business and convey obtainable effective strategy, spending of assets to vital strategy actions, generating inspiring strategy policies, paying greatest policies and packages for enhancement, involving remuneration structure to accomplishment and manufacture procedure of strategic management are a small number of steps in implementing a strategy. (MANAGEMENT STUDY GUIDE,2013)

Strategic evaluation of the position that Penang Mutiara holds within hotel industry sector

                                        Internal                               External

                         Figure 1: Hayes & Wheelwright’s for stages diagram          

               The figure beyond will designate of the 4 stages of manufacturing keenness. The situation can check for the ability and development. In this case stage I, internally neutral is reflected by manufacturing. The part is basically to “sort the matter” deprived of sense astonishment. The uncommon strategy aimed at the goods can make the advertising business become dominant and businesses alleged that the goods may distribute to the customers. Marketing possibly will support business to develop more popular. As of the general manager statement, Penang Mutiara Hotel remained maintenance by indulgence atmosphere by way of exhausting modish strategy and top-class materials. Furthermore, the furniture’s correspondingly taken well maintenances of the hotel henceforth hotel will be present lifelong and appear virtuous over the ages. Besides, quality is one of the expecting of visitors’ wants and make them sense pleasure.

            However for the stage II, the business will request the manufacturing organization in the direction of be extra neutral hence businesses capable to come across the ordinary obligatory by the main rivals. Business preparation and criteria will be accreted through firms. Resources and manufacture utensils will be subscribed from the similar dealers where can make the parallel beginning towards the quality and record control. Moreover, lease the innovative staffs from the new firms in similar business to make firms stress-free to strive with the equal goods and services. The employees necessity to have adequate understanding and capable to response the visitors’ enquiries and problems as the general manager of Penang Mutiara declared.